Over 238 million members worldwide visit LinkedIn to seek and share insights. Joining LinkedIn Groups is one of the ways members discuss relevant topics with like-minded peers. Including LinkedIn Groups in your content marketing efforts is a powerful way to build community, establish relationships and participate in member discussions in a trusted environment. We’ve created these 10 tips to help marketers get started when building a LinkedIn Group. Learn more about Content Marketing on LinkedIn: http://business.linkedin.com/marketing-solutions/content-marketing?scr=s-ss

2. #1: BEGIN WITH A PLAN BUT
REACT TO YOUR MEMBERS
BASED ON THEIR ACTIONS
Use your content calendar as a
guide – and be prepared to change
course based on member engagement.

3. #2: TELL A STORY WITH YOUR
GROUP TITLE AND IMAGERY
Choose a Group name, logo
and masthead that informs
members on the benefits
they get from the Group.

4. #3: DEVELOP A UNIQUE VOICE
AND EXPERIENCE THAT MEMBERS
CAN’T GET ELSEWHERE
There are thousands of Groups on
LinkedIn. Create a value exchange so
members know why your group matters.

5. #4: CREATE HEROES
AND ADVOCATES IN YOUR
MEMBER BASE
A Group is about the community.
Encourage members to start fresh,
new discussions. Your influencers
should be members, not moderators.

6. #5: STAY TOP OF MIND WITH
EMAIL COMMUNICATION
Welcome members with auto-alerts
and drive repeat traffic writing weekly
highlights for existing members.

7. #6: DECIDE WHETHER TO
OPEN YOUR GROUP TO SEARCH
TRAFFIC
Open Groups gain more traffic than
closed Groups. Closed Groups mean
only members can see content.
What’s best for your community?

8. #7: ACCELERATE MEMBERSHIP
WITH INMAIL INVITATIONS AND ADS
Target the right people to join your
Group using rich profile data.

9. #8: INCLUDE THE GROUP IN
YOUR CONTENT STRATEGY
Groups can be used to create new or
distribute existing content, so plug
Groups into your off LinkedIn strategy.

10. #9: MENTION THE GROUP
ACROSS ALL BRAND TOUCH-POINTS
ON LINKEDIN
Groups can be mentioned on
the Company Page in multiple
places to drive awareness.

11. #10: SPEAK IN THE
MEMBER’S LANGUAGE
Don’t intimidate with jargon. Don’t
annoy members with fluffy content
or anything overly self-promotional.

12. Ready to start a
Group?
Click here to start today or
contact us to learn more.