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Rush Hour Cafe Marketing Plan
Executive Summary ,[object Object],[object Object],[object Object],[object Object]
External Situation ,[object Object],[object Object],[object Object],Internal Situation ,[object Object],[object Object],[object Object]
Strengths and Weaknesses
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object]
Positioning At Rush Hour we seek to position our products as the number one choice for an invigorating and fulfilling beverage and relaxing place for individuals living a fast-paced and productive life. As well as those who want to be inspired and are in need of motivation and a pick-me-up, whether physically, emotionally or mentally. We offer high-quality products for every individual, including several health-conscious alternatives.
Marketing Objectives ,[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product and Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Appeals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals and Controls ,[object Object]

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