Your SlideShare is downloading. ×
South west airlines
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

South west airlines

97
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
97
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOUTHWEST AIRLINES
  • 2. NAME REGISTRATION NO Nazmul Azim Supan 2009731005 Ayesha Akter Bristy 2009731010 Nahian Ahmed Chowdhury 2009731016 Abdul Malek 2009731043 Kawsar Mahmud Chy Tarek 2009731062
  • 3. History of Southwest • 1971-1994: • Unique low cost carrier is born • Golden Triangle (Dallas-Houstan-San Antonio) • Ten minute turn around time • Spreading on the “LUV” theme • Self-ticketing machines • Over 22 aircrafts • Ranked no. 1 in customer satisfaction • Wins the 1st monthly & later on annual Triple Crown • Introduces Ticketless Travel in 4 cities.
  • 4. ORGANIZATIONAL CULTURE “Doing the Right Thing” Mission: “Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”
  • 5. SOUTHWEST SPIRIT Warrior Spirit – Work hard – Desire to be the best – Be courageous – Display a sense of urgency – Persevere – Innovate Servant’s Heart – Follow the Golden Rule – Adhere to the Basic Principles – Treat others with respect – Put others first – Be egalitarian – Demonstrate proactive Customer Service – Embrace the SWA Family
  • 6. SOUTHWEST SPIRIT Fun-Loving Attitude • Have FUN • Enjoy your work • Celebrate successes • Maintain perspective (balance) • Be a passionate Team player • Don’t take yourself too seriously
  • 7. Competitive Analysis Rivalry Jet blue Suppliers Maintenance People Fuel Providers Food Providers Substitutes 1. Brand competition Continental Airlines & American Airlines 2.Generic competition train (Amtrak) and bus(Greyhound) Customers Leisure travellers, Businessman, College students Competitors Braniff, United Shuttle, Delta, Trans
  • 8. VALUES : 5 F’s • Flamboyance • Freedom • Fun • Freshness • Family
  • 9. A FAQ
  • 10. SUCCESS STORIES • Major airline to make profits(1990,1991 and 1992) • Fewest Customer Complaints • Ranked one in the airline industry • Ranked second across industry • More passengers, fewest employees • Investment grade credit rating
  • 11. SWOT ANALYSIS Strengths  Fast Turnaround.  Committed Workforce.  Strong Management Team.  Focus on PSP(People- Service-Profit)!!!  Competitive Advantage  First Mover Advantage Weakness  Fully valued Share Price  Limited Alliances
  • 12. Opportunity Threats  Weaker Competitors  International Expansion  Take up routes abandoned by competitors.  Long haul flight - Tap undeveloped market.  Dominant position -Offers pricing power  High fuel prices – Exit of unprofitable competitors  Competitor -Jet Blue Airlines  Internet reliance –Risks (system disruption)  No frills > limit frills - Increase operation cost.
  • 13. Southwest’s Performance • Only major US airline in 1990, 91, 92 to make both net & operating profits. • Averaged more than 12% return on investment & 23.6% return to shareholders. • One of the few airlines in the world with an investment grade credit rating. • Ranked first in the airline industry in fortune magazine’s 2002 America’s Most Admired Companies list.
  • 14. RECOMMENDATIONS • Continued Gradual Expansion • Maintain their success story • No Internationalization