Digital Forecast 2016 - Email Marketing w Paula Skaper
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Email marketing is the killer web app that just isn't going away. Find out how businesses are using advanced email strategies to drive real, measurable business results and what you can expect from your email marketing investment in the coming year.
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Digital Forecast 2016 - Email Marketing w Paula Skaper
- 1. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Email 2016 Everything you need to know about email in 12 slides or less…
- 2. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Introductions
- 3. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Rumors of email’s death are premature 91% check email at least once per day on their smartphone. 70% “always” open email from favorite brands. The average US business sees a 4,300% ROI on their email investment.
- 4. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Email Wears Many Costumes Lead Nurturing Relationship Marketing Marketing Automation Drip Marketing
- 5. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 “I NEVER check my email. I don’t use it…except…” Conversion rates from email campaigns are 3x higher than social media AND generate a 17% higher average sale. Maybe because 70% of people “always” open email from a favorite company.
- 6. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 What People “SAY” They Want Is Never the Same as What they Actually Respond To I just want a nice boy who’ll treat me well.
- 7. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Every $1 spent on email generates an average ROI of $44.25
- 8. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Marketing Automation Using marketing automation can increase conversion rates on campaigns by over 50%.
- 9. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Segmentation – Know Your Audience Companies that segment their email lists see 39% higher open rates and 28% lower unsubscribe rates.
- 10. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Mobile Responsive 64% of business decision makers read email on their mobile. In Q1 2014 more email was opened on an iPhone than a desktop!
- 11. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Yes Video Can Work! Incorporating video into your email campaigns can increase conversions by 24%. You get more opens and clicks too! Companies that use video in their email earn 40% MORE revenue from their campaigns.
- 12. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 Tying Email & Social Together For Better Conversions Emails with social share buttons get 158% higher clickthrough rates. Email acquires customers almost 40X better than Facebook & Twitter.
- 13. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250
- 14. READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250 5 Big Ideas Segment Your Lists and send targeted campaigns to smaller groups. Make sure everything you send works on any smartphone or mobile device. Take advantage of autoresponders and workflows to automate targeted campaigns in response to subscriber behavior. Add video into your email marketing strategy. Integrate your social channels with your email programs.
- 15. Full-Funnel Digital Marketing: Email Marketing Managed Marketing Automation Social Media Engagement SEO Optimized Content Development Video Production: 850 sf greenscreen studio “ready to go” HD Video Production Broadcast professionals behind every production SEO Optimized Video Content
- 16. Exclusive Offer For Constant Contact Users & Guests Complimentary Email Optimization Review ($595 value) Email: gsteeves@kinetixmedia.com With #Email2016 in subject Line To Contact Paula: PHONE: (604) 629-5250 ext. 501 EMAIL: pskaper@kinetixmedia.com LINKEDIN: ca.linkedin.com/in/paulaskaper TWITTER: @KinetixMedia WEB: Studio: http://nakedlens.ca Agency: http://kinetixmedia.com
Editor's Notes
- Seems like email’s death has been imminent since the dawn of Facebook; ironically it’s even more important than ever before in successful marketing campaigns. Sources: Direct Marketing Association & Exact Target
- Lead Nurturing, Marketing Automation, Drip Marketing, Adaptive Sequence Messaging
- Data Source: McKinsey & Company & Exact Target Email has become so ubiquitous to our lives, we don’t even realize we’re using it most of the time. Tell story about speaking to college students, adamant that they don’t use email. Who go on to explain the only time they ever engage with email is when they get a notification from Facebook. Or a promotional email from a brand they really like. Or an offer forwarded to a friend. Or notice of advance tickets to a concert. Or the newsletter from their favorite content site. Or…the list goes on. Usually ends with, “but I’m immune to email offers. I don’t respond to them.”
- Data Source: Aberdeen Group
- Data Source: Lyris
- Source: EmailExpert.org
- Only recommended for advanced users. Can be done but takes coding skill to ensure a good user experience. Best practice – use a thumbnail to drive readers to a landing page that you control; autoplay video on the landing page for best user experience.
- Source: Nonprofit.hub and McKinsey & Company
- Let’s talk a bit about the email technology landscape for a moment – XXX estimates that there will be 2000 email technology firms in the US by the end of this year. 2000 separate and distinct email marketing technologies. This graphic shows just a few and there are several pretty important brands not even listed on this page. http://www.mediapost.com/publications/article/260317/email-deliverability-rates-drop-in-2015.html