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BET International Internship
1. BET International Network Intern
Internship Location: Washington, D.C.
KIA O. MOORE
UNC Charlotte | Communications Studies |International PR Concentration | Journalism Minor
Summer 2011 | 322 Intern Hours Completed
What I Learned
BET International Network is a platform that I have a very inquisitive nature and always want to know why
allows broadcasters around the world to license BET and/or how something works. Interning at BET International
content. allowed me to see communication theories at work first-hand. By
BET International has made and continues to interviewing and job shadowing of the highly knowledgeable staff
make BET a highly recognized brand around the of BET International and BET Domestic I learned a lot about the
globe. Original content and modified BET domestic inner workings of mass media.
content is beamed to international affiliates and BET International is truly its own network, with its own
consumed by followers of black popular culture in development, production, post-production, programming, legal,
Europe, Africa, & The Middle East. New territories operations, and quality control departments. The most awesome part of Study Abroad Pic
are always being explored. this internship was that my intern supervisor, Tracy Honaker, made sure I Trafalgar Square
Black culture is global and BET International is got to see it all. Interning for BET International gave me a better London, England
the broadcast platform that showcases this fact. understanding of global media, global marketing, international trade,
international public relations, and cross-cultural communications.
Department Head: Michael Armstrong
Internship Accomplishments
International Affiliates Acknowledged in credits for my long hours of logging video for the BET
(Satellite/Cable TV Providers) International airing of the BET Awards 2011 Pre-Show.
Identified promotions issue with South Africa affiliate’s BET Awards premier
dates. Top TV was promoting the primer as July 3rd, but the actual premier
date was June 26th. The BET South Africa affiliate made the correction in
UK & Ireland Middle East, Africa
UK enough time.
Cyprus, & Malta Chosen to serve as Q&A representative for BET Networks during a roundtable
discussion with the 2011 Viacom COO, Tom Dooley.
Africa Angola & Goals
(26 Countries)
Mozambique My hope is that the public relations idea I pitched (“INTL PICK” Facebook Competition) to
BET International’s staff will be integrated into the promotional mix. INTL PICK is a hybrid
promo campaign that blends social media, audience interactivity, and interstitial video clips.
I hope my “Closer To My Dreams Fan Experience” idea inspired the BET 360 Marketing
team to bring the BET Live! experience into a more central role in the BET marketing mix.
Nigeria South Africa