1. Presented by: Kenya Rene 801-834-4984 krene@lbimedia.com
KPNZ Channel 24
Imagine the possibilities

2. ……. AT GLANCE
• Counter-Programming Strategy
• We Target 75% of the Hispanic Market (includes 2nd and 3rd
generation)
• We are a must carry station, on Direct TV, Dish Network and over
the air.
• Original Wholly-Owned Content Produced In The U.S. Specifically
For U.S. Hispanics.
• Custom Content And Integration Opportunities.
• Proud Affiliate of Estrella TV, parent Company
established in 1988 and owns 17 Radio and 10 TV
stations. Minority and independently owned.

3. COUNTER PROGRAMMING STRATEGY
Estrella TV Is Unique Among Spanish Language Networks And
Stands Out With Innovative Programming
* Mon Tue Wed Thu Fri
7P-8P Reality Lifestyle
8P-9P Reality Competition
9P-10P Entertainment Talk Show
10:00P-10:30P News Magazine
10:30P-11P News
Mon Tue Wed Thu Fri
7P-8P Novela
8P-9P Novela
9P-10P Novela
10P-11P Novela
Mon Tue Wed Thu Fri
7P-8P Court Show
8P-9P Novela
9P-10P Novela
10P-11P Novela
All Estrella TV Programming Is Produced At The Company’s
Burbank, California Studios
TV # 2 TV # 3

4. Source: Nielsen Media Research, Los Angeles NSI Live+SD, A18-49, M-F 10p – 10:30p, October 30 - November 26, 2 014, TP average ratings.
HISTORIC RATINGS
“Alarma TV” Ranks #1 Regardless of Language!

5. Source: Nielsen Media Research, Los Angeles NSI Live+SD,, A 25-54, M-F 10:30p – 11p, October 30 - November 26, 2 014, TP average ratings.
National News is #1 Regardless of Language
NOVEMBER SWEEPS GENERAL MARKET NSI RATINGS

6. Rank Adults 18-49 NSI Ratings
1 ESTRELLA TV 2.8
2 ABC 1.9
3 UNIVISION 1.8
4 CBS 1.7
5 TELEMUNDO 0.8
6 NBC 0.7
6 CW 0.7
8 FOX 0.5
8 UNIMAS 0.5
10 KCAL 0.4
11 MUNDOFOX 0.3
12 MYNETWORK 0.2
13 AZTECA 0.1
Rank Adults 25-54 NSI Ratings
1 ESTRELLA TV 3.5
2 CBS 2.2
3 ABC 2.1
4 UNIVISION 1.9
5 TELEMUNDO 1.0
5 NBC 1.0
7 CW 0.7
8 FOX 0.6
8 KCAL 0.6
10 MUNDOFOX 0.5
11 UNIMAS 0.4
12 MYNETWORK 0.2
13 AZTECA 0.1
Rank Adults 18-34 NSI Ratings
1 ESTRELLA TV 2.9
2 ABC 1.2
3 UNIVISION 0.9
4 CW 0.7
5 TELEMUNDO 0.6
5 FOX 0.5
7 CBS 0.5
8 NBC 0.4
8 UNIMAS 0.4
10 KCAL 0.2
10 MYNETWORK 0.2
12 MUNDOFOX 0.1
13 AZTECA 0.0
Source: Nielsen Media Research, Los Angeles NSI Live+SD, November 6, 2014; 7-11P TP average ratings.
ESTRELLA TV’S KRCA BEATS ABC, FOX, CBS AND NBC COMBINED!
Not Only Did Premios de la Radio on Estrella TV Win The Night In Los Angeles,
It Beat the Big 4 Networks with Millenials. . . COMBINED!

7. ESTRELLA TV VIEWERS ARE DESIRABLE CONSUMERS
Source: Simmons Fall 2013 NHCS Adult 12 Month Study Hispanic Origin
HispanicAverage
HispanicAverage
Telemundo
Telemundo
UniMas
UniMas
Univision
Univision
Estrella TV viewers are more likely to own credit cards and open
checking accounts then all other networks

8. ESTRELLA TV VIEWERS ARE MORE EDUCATED
Source: Simmons/Experian Research, Fall 2013 NHCS Adult Study 12-month. Base = Hispanic.
• Estrella TV Viewers Are 12% More Likely To Be College Graduates Than The
Average U.S. Hispanic
• Estrella TV Viewers Are 46% More Likely To Have Graduated From College Than
Viewers Of Univision
Average U.S. Hispanic

9. Snapshot of Hispanics in UTAH
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
100% Age:
All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
100% Education:
All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
100% Gender:
All Utahns
Hispanic
Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
Housing:
All Utahns
Hispanic Utahns
100%
Source: Factfinder.census.gov
Total Population: 2,855,287
Hispanic Population: 379,248
Hispanics are the biggest and
fastest growing ethnic group in
Utah
Hispanic population in Utah grew
78% during the past decade,
growing by nearly 157,000.
Salt Lake City is seeing
tremendous growth among
Hispanic under the age of 35. The
largest segment of Latinos are
between the ages of 25 an 34,
with men (35,400) outnumbering
women (27,300).
Hispanic Origins
320,455 are Mexican,
7,175 are Guatemalans
9,000 are Salvadorans
6,730 are Peruvians
8,900 are Argentines and Chileans.
Puerto Ricans, Cubans, Ecuadorians, and
Colombians also have significant
communities that have sprouted in greater
Salt Lake City.
$1.5 Trillion Hispanic Buying Power
**2010 Utah Census

10.  KPNZ is the only
Hispanic station
that has the full
power tower
covering the whole
state of Utah, parts
of Wyoming, Idaho
and Nevada.
FULL POWER COVERAGE