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wqbn radio media kit

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  1. 2. <ul><li>WQBN 1300 AM – “La Super Q” – is the oldest Spanish radio station in the Tampa Bay, pleasing every segment of the Hispanic community for more than 50 years! WQBN is 100 percent Hispanic owned and operated. </li></ul><ul><li>We have a diverse audience, more than 50 percent of whom are 25 years of age and older. We target the entire community – not just select segments – through our well-blended and strategically planned programming. Committed to meeting all the news, entertainment and community needs. </li></ul><ul><li>Music : Through “La Super Q ’s” multicultural Hispanic format, we target the entire community, touching the hearts of all Hispanics in the West Central Florida Hispanic market. Our oldies format features Salsa, Cumbia , Merengue, Boleros, Baladas, Tex Mex, All hits of yesterday. “La mezcla musical perfecta”. </li></ul><ul><li>News : No one Offers more complete and up-to-date news, sports and weather reports in Spanish than “La Super Q”! Throughout the day on the hour there are CNN newscasts with coverage of local, national and international events and issues that effect the Tampa-Bay Hispanic Community. Our ongoing weather and traffic reports provide up to the minute weather and traffic accurate information to our audience. </li></ul>Station Profile
  2. 3. Target Audience : Adults 25-54 of Latin American and Caribbean origin. Our musical format is designed to entertain and please all Hispanic in West Central Florida. Power : 5,000 WATTS directional signal reaching 14 counties in West Central Florida. Our State of the Art Harris solid State transmitter and well maintain tower site provides our audience with hi Fidelity Quality Sound. Special Features : WQBN is the “CNN En Español” exclusive affiliate in West Central Florida providing a five (5) minutes up to the minute newscasts every hour on the hour. Traffic Reports : Provided during AM and PM drive periods with up to the minute reports. Ownership : Radio Tropical Inc. a 100% Hispanic owned enterprise committed to providing quality programming diligently designed to inform, assist and entertain with integrity and respect the Tampa Bay Hispanic Community. Features Serving the Hispanic for over 50 years in Spanish “La Primera en Español.”
  3. 4. U.S Department of Commerce U.S. Census Bureau The West Central Florida Hispanic Market
  4. 5. Serving Tampa Bay’s Hispanic Community In Spanish for over 50 years! WQBN 1300 AM P.O. Box 151300 Tampa, FL 33684-1300 Tel: (813) 871-1333 Fax: (813) 876-1333 Coverage Map
  5. 6. The West Central Florida Hispanic Market Sources: U.S. Census Bureau, and U.S. Dept. of Commerce The Hispanic West Central Florida population has increased by 176% since 1980 and this continuing trend continues. Over the last 10 years, the West Central Florida %Hispanic mosaic has diversified dramatically with a significant and continuing migration of Mexicans, Colombians, Dominicans, and other Latin American people.
  6. 7. The West Central Florida Hispanic Market Source: U.S. Census Bureau/Department of Commerce MEXICO 32% PUERTO RICO 28% CUBA 13% OTHER 28% Mean Household Income: $41,856 Market Buying Power: $8 billion The fastest growing Hispanic market in the United States The most Hispanic-owned businesses per capita in the United States
  7. 8. Source: Nielsen Universe Estimates Tampa is the 19 th Largest Hispanic Market
  8. 9. WQBN 1300 Audience Composition <ul><li>“ After about 15 years in the </li></ul><ul><li>United States, the acculturation </li></ul><ul><li>process actually reverses, </li></ul><ul><li>and Hispanics make a </li></ul><ul><li>conscious effort to be more </li></ul><ul><li>Hispanic in spite of </li></ul><ul><li>increasing levels of exposure to </li></ul><ul><li>the U.S. culture and media.” </li></ul>WQBN 1300 AM P.O. Box 151300 Tampa, FL 33684-1300 Tel: (813) 871-1333 Fax: (813) 876-1333 Adults 45+ 38% Adults 18-24 7% Adults 25-44 55%
  9. 10. Tampa Bay Hispanic Home Ownership 65% Own their own homes 35% rent Tampa Bay Hispanic rank high among white collar workers: professionals, managers business owners, technical and clerical workers. Mean Household Income: $41,856 Average weekly grocery expenditure: $158.50 Source: U.S. Census Bureau; U.S. Department of Commerce
  10. 11. :30 :60 Monday-Friday A.M. Drive 6 a.m. – 10 a.m. $55 $65 Monday-Friday Mid – day 10 a.m. – 3 p.m. $50 $55 Monday-Friday P.M. Drive 3 p.m. – 7 p.m. $55 $65 Monday-Friday Evening 7 p.m. – 11 p.m. $45 $50 Monday-Friday R.O.S. 6 a.m. – 7p.m. $55 $60 Saturday /Sunday Morning 6 a.m. – 9 a.m. $45 $50 Friday / Saturday Evening 7:30 p.m. – midnighht $45 $50 WQBN 1300 AM • P.O. Box 151300 • Tampa, FL 33684 -1300 • (813) 871-1333 Fax (813) 876-1333 Serving Tampa Bay’s Hispanic Community in Spanish for over 50 years!