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Top Ten List of Things You
Must Do to Stay on Top of
the Rankings
According to Ken Wisnefski, CEO of
Webimax, the first thing you should
do is list all of your website’s URLS.
This will make optimization much
easier.
 Do some research on which
keywords are relevant to your
business.
 Remember that it is important
to not only generate traffic, but
to generate the right traffic
where clicks equals sales.
 Long-tail keywords should also
be looked at here as well.
 Ken Wisnefski also suggests to
take a look at your meta titles.
Make sure you have keywords
in your titles and descriptions.
 In addition that, take a look at
the length of your tags. Titles
should be under 60 characters
with spaces and descriptions
should be in the 154 character
range.
 Another SEO tip Ken Wisnesfki
recommends is to cater to your
local market.
 This could mean including certain
colloquialisms, adding geographic
locations to your keywords, etc.
 You should also aim to attract local
customers on your social media
profiles
 SEO expert Ken Wisnefski also
suggests that you take a look at the
overall design of your website.
 Is it responsive?
 Is it laid out well, incorporating IA
best practices?
 Is it interactive?
 If not, you might want to speak to
a web design/SEO company for
further consultation
The Fundamentals of SEO according to Ken Wisnefski
The Fundamentals of SEO according to Ken Wisnefski

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The Fundamentals of SEO according to Ken Wisnefski

  • 1. Top Ten List of Things You Must Do to Stay on Top of the Rankings
  • 2. According to Ken Wisnefski, CEO of Webimax, the first thing you should do is list all of your website’s URLS. This will make optimization much easier.
  • 3.  Do some research on which keywords are relevant to your business.  Remember that it is important to not only generate traffic, but to generate the right traffic where clicks equals sales.  Long-tail keywords should also be looked at here as well.
  • 4.
  • 5.  Ken Wisnefski also suggests to take a look at your meta titles. Make sure you have keywords in your titles and descriptions.  In addition that, take a look at the length of your tags. Titles should be under 60 characters with spaces and descriptions should be in the 154 character range.
  • 6.
  • 7.  Another SEO tip Ken Wisnesfki recommends is to cater to your local market.  This could mean including certain colloquialisms, adding geographic locations to your keywords, etc.  You should also aim to attract local customers on your social media profiles
  • 8.
  • 9.  SEO expert Ken Wisnefski also suggests that you take a look at the overall design of your website.  Is it responsive?  Is it laid out well, incorporating IA best practices?  Is it interactive?  If not, you might want to speak to a web design/SEO company for further consultation