Web 2.0 What is it and how does it affect business 1 Description 2 Emergence 3 Difference between Web 1 and Web 2 and examples 4 Impact on business 5 Business examples 6 Research result on Web 2.0 7 Conclusion
Description Web 2.0 describes a second generation of world wide web that is focused on the ability for people to collaborate and share information online
The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web (1.0). Dot-com companies had to rethink their strategies and overhauled their web-sites. Web-sites became interactive for users and web 2.0 was born
Difference between Web 1 and Web 2
In Web 1.0 almost all content was created by organizations and fed to users. Whereas, In Web 2.0 over 60% of content is developed by individuals.
Web 1.0 websites were used to display texts and images but with web 2.0 the internet became more user friendly and intuative. User today can actually change parts of websites
Impact on business
Through social networking sites like linkedin.com people can build up business relationships with people from all over the
world second life makes flying to different countries useless (impact on aviation sector??) Informations are passed on even faster than before
Business examples BitTorrent ·Every client is also a server files are broken up into fragments that can be served from multiple locations, transparently harnessing the network of downloaders to provide both bandwidth and data to other users. The more popular the file, the faster it can be served, as there are more users providing bandwidth and fragments of the complete file. Jim Petrassi CSC Global Business Solutions NA
How companies are benefiting from Web 2.0: McKinsey Global Survey Results
69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues.
·Compared with the Web 1.0 which is peer-to-peer, Web 2.0 was born to make the Information shared and dicussed freely.
·Web 2.0 technologies has strong influence on business which make the communication more lively as well as make people involved.