Internal communications has been growing steadily in importance and sophistication, embracing the latest technologies, publishing trends and thinking around face-to-face communication. In having so many (new) internal communications terms, there is a risk of losing focus on what your organization wishes to achieve. To help you out, we wrote down the most important trends with an explanation. For instance, we start with advocates and the blurring lines between internal and external communications. Check out our ABC white paper for a reminder of the things that really matter when it comes to your internal communications strategy and let us know what you think of it! Download the white paper here: https://www.imgzine.com/weblog/the-abc-of- optimizing-your-internal-communications-strategy/