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Fund Hub Update 05 02 12
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Fund Hub Update 05 02 12



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  • 1. FundHub Update
  • 2. Agenda• Why FundHub was Started• Fundraising 411• Getting the Word Out• Sales Team• Website Demo• Vendor Selection• Next Steps
  • 3. Why FundHub Was Started• Fundraising Channel was desperate for exciting product and better technology• Our industry was in need of new channels of opportunity – Independent retailer growth had slowed• Perfect Marriage!
  • 4. Fundraising 411o Schools/youth groups raise $4 billion annually through sales of consumer products.o Millions of parents and youth participate in product fundraising programs each year.o 75% of people in U.S. and 8 of 10 parents purchase fundraising products each year.o September represents 80% of overall businesso Wellness initiatives are preventing many schools from selling food products - creating additional opportunities for gift vendors
  • 5. Recommendation from The National Alliance for Nutrition and Activity“To support childrens health and school nutrition-education efforts, school fundraising activities will not involve food orwill use only foods that meet the above nutrition and portion size standards for foods and beverages sold individually” New York City Dept of Health and Mental Hygiene “We aim to help schools find fundraising options that meet their needs and support the health of children and adults in their communities.”
  • 6. Opportunity in the School Fundraising Channelo National Public Schools – 98,000o Private Schools – 30,000o Avg. Number of Target Organizations per school – 10o Total target Organizations – 1,280,000
  • 7. Fundraising: Recession-Prooffor Home and Gift!When economy is struggling,budget cut-backs on schoolprograms make fundraising even more necessary!
  • 8. Getting The Word OutAnd Preparing for Fall Campaigns
  • 9. Trade ShowsSponsor of 5PTO Expos – 2500 PTO members – Great Visibility in channel
  • 10. Trade ShowsSponsor of 2012 PTA National Convention- 2500 attendees- 4 day Conference
  • 11. PTO Today Magazine Full Page Ad in March’sFundraising Issue – reaching over 80,000 schools
  • 12. School Ambassador Program
  • 13. School Ambassador Program Details
  • 14. Academic AssociationsReaching Out to National Associations discussing Potential Partnerships
  • 15. Sales Team Dynamic• Gift Industry Reps• Fundraising Distributors• Part-time Moms
  • 16. Website Demoo Interactive Websiteo Social Mediao Smart Phone Capability
  • 17. What Makes FundHub Different? • Better Product • Secure, Interactive Website • Educational Aspect • Exclusivity
  • 18. Vendor Selectiono Targeting leading vendors in gift, home & apparel industries o True partners in the process o Brand awareness at consumer level o Ability to support model operationally
  • 19. Exclusive to 12 Vendorso 5 slots available in early 2012o 3 slots in late 2012o 4 slots in early 2013o Current Vendors Include: o Boston International, Mud Pie, Wellspring, Faber Castell, and Bridgewater Candle
  • 20. Vendor Obligationso $25K one-time start-up feeo 15% Commissiono Sampling of product provided at no charge to territory repso Catalog created, printed and provided to reps/schoolso Trade Show fees
  • 21. Next Stepso Give Verbal Confirmation of participationo Sign Contracto Press Releaseo Create catalog for fall campaigns