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KATHY SHAFFER AIA
Architecture & Design
         117 Crescent
      Sausalito, California
             94965
         415-332-8430
 www.kathyshafferarchitect.com
  ks@kathyshafferarchitect.com
Redondo Beach Pier & Boardwalk
                                 Kathy Shaffer, AIA




                                                         333 Bush, SF Lobby   SelectQuote Offices   Amanda Residence
                                                             PUBLIC            COMMERCIAL            RESIDENTIAL




                                                      • Kathy Shaffer AIA Architecture & Design
                                                        – Kathy Shaffer, AIA Project Manager
                                                            • Dave Goldman, AIA, Production
Redondo Beach Pier & Boardwalk
                                 Kathy Shaffer, AIA Sub consultant




                                                                                              • Production
                                                                                                Augmentation
                                                                                                – Alderman Paccone
                                                                                                  • Stuart Alderman, AIA
                                                                                                  • 20 person staff


                                                                     Commercial & Mixed Use
Redondo Beach Pier & Boardwalk                                   •   Intern Architect 1984-1988
                                                                 •   Architect 1988-Present: Office Buildings, Retail Centers, Schools, Museums
                                                                 •   Projects relevant to Redondo Beach Pier & Boardwalk:
                                                                      –   Carousel Center, Syracuse, NY (Themed Shopping Mall) 1988
                                 Kathy Shaffer, AIA Background
                                                                      –   Central New York Regional Market, Syracuse, NY, 1989
                                                                      –   MacArthur Center, Norfolk, VA (Themed Shopping Mall in Historic District), 1996
                                                                      –   Shorenstein Companies (Retail & Commercial Property throughout San Francisco Bay Area), 1997
                                                                      –   PIER 39, (Themed Retail, Entertainment, and Transportation Center) 2001-2004




                                                                              CAROUSEL CENTER, SYRACUSE, NY
Redondo Beach Pier & Boardwalk
                                                                                          Central New York
                                                                                          Regional Market
                                 Carousel Center, 1988-1990




                                                              • Carousel Center, Syracuse New York
Redondo Beach Pier & Boardwalk
                                 PIER 39, 2001-2004




                                                      • PIER 39 2001 to 2004
                                                        – Construction Manager & Design
                                                          Coordinator for Pier 39
Redondo Beach Pier & Boardwalk
                                           Tenant Projects
                                             Leasing
                                              Leasing   Design
                                                        Design               Construction
                                                                             Construction   Opening
                                                                                            Opening

                                                         Santa’s Workshop
                                                         Remodel &
                                                         Signage
                                 PIER 39




                                                                         Pearl Factory
                                                                         Remodel
                                                                         & Signage

                                                             Fudge Factory                    Golden Gate
                                                             Rebuild                          New Store
Redondo Beach Pier & Boardwalk
                                           Landlord Projects
                                 PIER 39




                                              Schematic Design for Signage       Evaluation of conditions and
                                                   and Tenant Space              recommendations for repair


                                           • Improve on existing
                                             design
                                           • Encourage tenants to
                                             upgrade their stores

                                                                             Schematic Design for Common Area
Redondo Beach Pier & Boardwalk
                                           • W orked with Leasing Department on
                                             Tenant Design & Construction Manual
                                             – Assist in creating a successful store through:
                                                • Design
                                                • Branding
                                 PIER 39




                                                • Store Layout
                                             – Protect and preserve Landlord property
                                                • Maintenance
                                                • Preventive Maintenance
                                                • Upgrade
                                             – Simplify permit process and accelerate store
                                               opening
Redondo Beach Pier & Boardwalk
                                 PIER 39   •Tenant Design & Construction Manual




                                           •Design Criteria          •Construction Criteria
                                              – Pier theme              – Materials
                                              – Signage                 – Required Maintenance
                                              – Lighting                – Construction Details
                                              – Fixturing

                                           •Preferred Contractors
                                              – Cart Manufacturers
                                              – Signage
                                              – Lighting
                                              – Fixturing                 •Approvals and Permitting
Redondo Beach Pier & Boardwalk
                                           Tenant Project – Restaurants, Rides, Carts



                                            Convert Retail to Restaurant      Replace old Carousel with.     Combine 3 retail spaces and
                                           New theme, façade, and interior       Deck rehabilitation            convert to restaurant
                                 PIER 39




                                                  New retail store                 New retail store             New cart and site work




                                                 Convert bumper car building into restaurant &             Convert restaurant to candy store
                                                 retail
Redondo Beach Pier & Boardwalk
                                 Kathy Shaffer AIA Structural Sub consultant




                                                                               • Structural and Civil Engineering – ABR Engineers
                                                                                     • Marine
                                                                                     • Foundation
                                                                                     • Forensic
Redondo Beach Pier & Boardwalk                                      • ABR Engineers, John Harrison, PE
                                                                    Began working at Pier 39 in the 70s
                                 Kathy Shaffer AIA Sub consultant       –   Underwater W   orld, aka Aquarium of the Bay,
                                                                            $40 million 43,000 s.f. aquarium
                                                                        –   Pier 39 Parking Structure Rehabilitation
                                                                        –   Pier 39 W aterfront W  harf Repair
                                                                        –   Pier 39 East & W Breakwaters
                                                                                              est
                                                                        –   Pier 43 replacement
                                                                        –   Forbes Island Anchorage
                                                                        –   Structural analysis for seismic and failure retrofit of wharfs, offices,
                                                                            apartment buildings, railroad embankments, bridges, and residences.
                                                                    • ABR Engineers, Alfred Rafuson, PE
                                                                        –   Pier 39 Tenant Improvement Projects
                                                                              • Restaurants: Pier Market, Swiss Louie’s, Trish’s Minidonuts, etc.
                                                                              • Retail: Houdini’s, Candy Baron, Alcatraz Books, etc.
                                                                              • Entertainment: Bungee Jump, Electronic Billboard
                                                                        –   Pier 39 Capital Improvement Projects
                                                                              • Pier 41 W  ave Baffle
                                                                              • Reconstruction of areas of Buildings Q, O, and J
                                                                              • Seawall Repair
                                                                        –   Pier 70 W aste Processing feasibility study
                                                                        –   Port of San Francisco California Shellfish Storage repair
Redondo Beach Pier & Boardwalk
                                 Pier & Boardwalk Design Concepts




                                                                    • REDONDO BEACH PIER AND BOAR ALK
                                                                                                 DW
                                                                      – Historic property
                                                                      – Attraction
                                                                         • Natural Setting - Preserve
                                                                         • Entertainment - Improve
                                                                         • Shopping - Improve
Redondo Beach Pier & Boardwalk
                                 Pier & Boardwalk General Design Concept   • Common Area Improvements
                                                                           • Upgrade City Leasehold
                                                                             (Charlie’s Place & Starboard
                                                                             Attitude)
                                                                           • Additional Possible Areas of
                                                                             Development
                                                                              – Encourage upgrade of other         PAD #2
                                                                                                                    PAD #2
                                                                                leaseholders
                                                                              – The Bait Shop
                                                                              – Pad #2                                       THE BAIT
                                                                                                                              THE BAIT
                                                                                                                               SHOP
                                                                                                                                SHOP

                                                                                      STORE
                                                                                       STORE
                                                                                     UPGRADE
                                                                                      UPGRADE


                                                                                                         COMMON
                                                                                                          COMMON
                                                                                                          AREAS
                                                                                                           AREAS
Redondo Beach Pier & Boardwalk                                             •Common Area Improvements
                                 Pier & Boardwalk General Design Concept                                        (Gold Book)
                                                                                             Replace Lighting, Hardscape, Railing
                                                                                                    – Add seating and landscaping
                                                                                               – Re-evaluate lighting on buildings
                                                                                                 – Create entrance signage to Pier




                                                                           New walking surface –
                                                                           wood with stamped concrete with nautical design
                                                                           Nautical benches and lights
Redondo Beach Pier & Boardwalk                              •ENTRANCE TO PIER
                                 Pier & Boardwalk General Design Concept                               Wood Pier beyond
                                                                                                       Wood Pier beyond
                                                                                                                                     Call to Artist:
                                                                                                                                      Call to Artist:
                                                                                                                                         ••Mural
                                                                                                                                           Mural
                                                                                                                                         Trash
                                                                                                                                          Trash
                                                                                                                                     ••Can Covers
                                                                                                                                       Can Covers




                                                                                                                                        Concrete
                                                                                                                                        Concrete
                                                                                                                                         Pavers
                                                                                                                                         Pavers




                                                                                                        Lit, Nautical
                                                                                                        Lit, Nautical
                                                                                                          Bollards;
                                                                                                          Bollards;
                                                                                                       Replace lights
                                                                                                       Replace lights
                                                                               Replace sign post
                                                                                Replace sign post                           Mariner’s Compass Lisboa

                                                                           with “Redondo Beach” text
                                                                           with “Redondo Beach” text   Mitigate “reduction of size of signage”
                                                                                                       Mitigate “reduction of size of signage”
                                                                              flags and spot lights
                                                                               flags and spot lights          with future development
                                                                                                              with future development
                                                                                  throughout pier
                                                                                   throughout pier            on other parts of the Pier
                                                                                                              on other parts of the Pier
Redondo Beach Pier & Boardwalk                                             •Railing, Lighting
                                 Pier & Boardwalk General Design Concept
                                                                                                                                       Lower lights
                                                                                                                                        Lower lights
                                                                                                                                       new nautical
                                                                                                                                        new nautical
                                                                                                                                        style fixture
                                                                                                                                         style fixture




                                                                                                                            Re-evaluate lighting
                                                                                                                             Re-evaluate lighting


                                                                                New
                                                                                 New        New Guardrail
                                                                                             New Guardrail   Renew storefront per Design Criteria
                                                                                                              Renew storefront per Design Criteria
                                                                             Landscaping
                                                                              Landscaping

                                                                                                               Mitigate “reduction of lighting”
                                                                                                               Mitigate “reduction of lighting”
                                                                                 Lower light posts,
                                                                                  Lower light posts,              with future development
                                                                                                                   with future development
                                                                             reduced wattage replaced
                                                                              reduced wattage replaced            on other parts of the Pier
                                                                                                                   on other parts of the Pier
                                                                                 by building lighting
                                                                                  by building lighting
Redondo Beach Pier & Boardwalk
                                                                           •Re-evaluate materials on Pier and set standards
                                 Pier & Boardwalk General Design Concept      •Railing options
                                                                                    – Stainless Steel ($)
                                                                                    – Anodized Aluminum, certified test report (Crane Veyor)
                                                                                    – .6 pressure treated wood, treated cuts
                                                                                    – Powder-coated aluminum or galvanized steel, certified test
                                                                                    – Combination P.T. wood and galvanized cable
                                                                              •Construction Materials
                                                                                    – .6 pressure treated wood where exposed
                                                                                    – Painted wood pre-primed, plan maintenance schedule
                                                                                    – Use type 316 stainless steel for all fasteners.
                                                                                    – All exposed metals to be powder-coated
                                                                              •W aterproofing and flashing requirement at all new openings
                                                                              •Benches
                                                                                    •Purple heart
                                                                              •Pier surfaces (eliminate brick)
                                                                                    •W  ood deck, Epée
                                                                                    •Pavers,
                                                                                    •Concrete
                                                                              •Exposed metal
                                                                                    •Powder coated, galvanized, painted.
                                                                              •W indows
                                                                                    •Powder coated aluminum
Redondo Beach Pier & Boardwalk                                           – Signage               – Encourage proven
                                                                             • Variety             techniques
                                                                         – Lighting                  • Store Identity
                                 Pier & Boardwalk Design Concepts
                                                                             • Interior & Exterior   • Branding
                                                                                                     • Increase hours of
                                                                                                       Operation




                                                                    • Encourage Tenants to Upgrade
                                                                      – Establish Tenant Design & Construction Manual based on
                                                                        Gold Book
Redondo Beach Pier & Boardwalk
                                                                                                “Pad 2”
                                                                                                 “Pad 2”
                                                                                          Carts & Single Story
                                 Pier & Boardwalk Design Concepts
                                                                                           Carts & Single Story
                                                                                            Stores or Kiosks
                                                                                             Stores or Kiosks
                                                                     Create                                “The Bait Shop”
                                                                                                            “The Bait Shop”
                                                                      Create
                                                                      View                                 Open Air Market
                                                                                                            Open Air Market
                                                                       View
                                                                    Corridors                            Transition between
                                                                                                          Transition between
                                                                     Corridors
                                                                                                         Pier and Boardwalk
                                                                                                          Pier and Boardwalk




                                                                                 Carts
                                                                                  Carts



                                                                                             Dedicated Trash Compactor Room
                                                                                              Dedicated Trash Compactor Room
                                                                                                Re-evaluate trash disposal
                                                                                                 Re-evaluate trash disposal

                                                                      • Other areas of Development
Redondo Beach Pier & Boardwalk
                                 Pier & Boardwalk Design Concepts




                                                                    • The Bait Shop
                                                                      – Transition element between the Pier and Boardwalk
                                                                      – Open Air Shopping, Artists Lofts
Redondo Beach Pier & Boardwalk                                       Raise deck, install
                                                                      Raise deck, install
                                                                     sump system ifif required
                                                                      sump system required
                                                                     and combine with system
                                                                      and combine with system
                                                                     at fishing pier to wash deck
                                 Pier & Boardwalk Design Concepts
                                                                      at fishing pier to wash deck




                                                                                                               Carts, Kiosks, Seasonal Art,
                                                                            Site Plan                           Carts, Kiosks, Seasonal Art,
                                                                                                               Fruit Stand, etc. in center
                                                                                                                Fruit Stand, etc. in center

                                                                    • PAD #2
                                                                       – Single story themed shopping, carts, art stalls, or
                                                                       – Combination
Redondo Beach Pier & Boardwalk
                                 Charlie’s Place & New Starboard Attitude                             Open corner with glass,
                                                                                                       Open corner with glass,
                                                                                                      inside add decorative pendant lighting
                                                                                                       inside add decorative pendant lighting
                                                                                                      over window seating.
                                                                                                       over window seating.

                                                                                                      Replace neon sign with 3-dimensional
                                                                                                       Replace neon sign with 3-dimensional
                                                                            Push front back to        indirectly lit sign and lit menu board
                                                                                                       indirectly lit sign and lit menu board
                                                                             Push front back to
                                                                            allow for open air
                                                                             allow for open air
                                                                            seating deck
                                                                             seating deck
                                                                            Wrap deck
                                                                             Wrap deck
                                                                            & awning
                                                                             & awning
                                                                            Decorative
                                                                            Decorative
                                                                            columns,
                                                                            columns,
                                                                            backlit awning
                                                                            backlit awning
                                                                            Blade sign at front
                                                                             Blade sign at front
                                                                            (see Gold Book
                                                                             (see Gold Book
                                                                            example)
                                                                             example)
                                                                            Open stair at bottom,
                                                                             Open stair at bottom,
                                                                            theme corner with
                                                                             theme corner with
                                                                            heavier columns,
                                                                             heavier columns,
                                                                            add indirect lighting
                                                                             add indirect lighting                          Tuck new coffee
                                                                                                                            Tuck new coffee

                                                                            • Upgrade City Leasehold
                                                                                                                            shop under stair
                                                                                                                            shop under stair


                                                                                – Charlie's Place & New Starboard Attitude
KATHY SHAFFER AIA
Architecture & Design
         117 Crescent
      Sausalito, California
             94965
         415-332-8430
 www.kathyshafferarchitect.com
  ks@kathyshafferarchitect.com

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Redondo Beach Redevelopment Proposal

  • 1. KATHY SHAFFER AIA Architecture & Design 117 Crescent Sausalito, California 94965 415-332-8430 www.kathyshafferarchitect.com ks@kathyshafferarchitect.com
  • 2. Redondo Beach Pier & Boardwalk Kathy Shaffer, AIA 333 Bush, SF Lobby SelectQuote Offices Amanda Residence PUBLIC COMMERCIAL RESIDENTIAL • Kathy Shaffer AIA Architecture & Design – Kathy Shaffer, AIA Project Manager • Dave Goldman, AIA, Production
  • 3. Redondo Beach Pier & Boardwalk Kathy Shaffer, AIA Sub consultant • Production Augmentation – Alderman Paccone • Stuart Alderman, AIA • 20 person staff Commercial & Mixed Use
  • 4. Redondo Beach Pier & Boardwalk • Intern Architect 1984-1988 • Architect 1988-Present: Office Buildings, Retail Centers, Schools, Museums • Projects relevant to Redondo Beach Pier & Boardwalk: – Carousel Center, Syracuse, NY (Themed Shopping Mall) 1988 Kathy Shaffer, AIA Background – Central New York Regional Market, Syracuse, NY, 1989 – MacArthur Center, Norfolk, VA (Themed Shopping Mall in Historic District), 1996 – Shorenstein Companies (Retail & Commercial Property throughout San Francisco Bay Area), 1997 – PIER 39, (Themed Retail, Entertainment, and Transportation Center) 2001-2004 CAROUSEL CENTER, SYRACUSE, NY
  • 5. Redondo Beach Pier & Boardwalk Central New York Regional Market Carousel Center, 1988-1990 • Carousel Center, Syracuse New York
  • 6. Redondo Beach Pier & Boardwalk PIER 39, 2001-2004 • PIER 39 2001 to 2004 – Construction Manager & Design Coordinator for Pier 39
  • 7. Redondo Beach Pier & Boardwalk Tenant Projects Leasing Leasing Design Design Construction Construction Opening Opening Santa’s Workshop Remodel & Signage PIER 39 Pearl Factory Remodel & Signage Fudge Factory Golden Gate Rebuild New Store
  • 8. Redondo Beach Pier & Boardwalk Landlord Projects PIER 39 Schematic Design for Signage Evaluation of conditions and and Tenant Space recommendations for repair • Improve on existing design • Encourage tenants to upgrade their stores Schematic Design for Common Area
  • 9. Redondo Beach Pier & Boardwalk • W orked with Leasing Department on Tenant Design & Construction Manual – Assist in creating a successful store through: • Design • Branding PIER 39 • Store Layout – Protect and preserve Landlord property • Maintenance • Preventive Maintenance • Upgrade – Simplify permit process and accelerate store opening
  • 10. Redondo Beach Pier & Boardwalk PIER 39 •Tenant Design & Construction Manual •Design Criteria •Construction Criteria – Pier theme – Materials – Signage – Required Maintenance – Lighting – Construction Details – Fixturing •Preferred Contractors – Cart Manufacturers – Signage – Lighting – Fixturing •Approvals and Permitting
  • 11. Redondo Beach Pier & Boardwalk Tenant Project – Restaurants, Rides, Carts Convert Retail to Restaurant Replace old Carousel with. Combine 3 retail spaces and New theme, façade, and interior Deck rehabilitation convert to restaurant PIER 39 New retail store New retail store New cart and site work Convert bumper car building into restaurant & Convert restaurant to candy store retail
  • 12. Redondo Beach Pier & Boardwalk Kathy Shaffer AIA Structural Sub consultant • Structural and Civil Engineering – ABR Engineers • Marine • Foundation • Forensic
  • 13. Redondo Beach Pier & Boardwalk • ABR Engineers, John Harrison, PE Began working at Pier 39 in the 70s Kathy Shaffer AIA Sub consultant – Underwater W orld, aka Aquarium of the Bay, $40 million 43,000 s.f. aquarium – Pier 39 Parking Structure Rehabilitation – Pier 39 W aterfront W harf Repair – Pier 39 East & W Breakwaters est – Pier 43 replacement – Forbes Island Anchorage – Structural analysis for seismic and failure retrofit of wharfs, offices, apartment buildings, railroad embankments, bridges, and residences. • ABR Engineers, Alfred Rafuson, PE – Pier 39 Tenant Improvement Projects • Restaurants: Pier Market, Swiss Louie’s, Trish’s Minidonuts, etc. • Retail: Houdini’s, Candy Baron, Alcatraz Books, etc. • Entertainment: Bungee Jump, Electronic Billboard – Pier 39 Capital Improvement Projects • Pier 41 W ave Baffle • Reconstruction of areas of Buildings Q, O, and J • Seawall Repair – Pier 70 W aste Processing feasibility study – Port of San Francisco California Shellfish Storage repair
  • 14. Redondo Beach Pier & Boardwalk Pier & Boardwalk Design Concepts • REDONDO BEACH PIER AND BOAR ALK DW – Historic property – Attraction • Natural Setting - Preserve • Entertainment - Improve • Shopping - Improve
  • 15. Redondo Beach Pier & Boardwalk Pier & Boardwalk General Design Concept • Common Area Improvements • Upgrade City Leasehold (Charlie’s Place & Starboard Attitude) • Additional Possible Areas of Development – Encourage upgrade of other PAD #2 PAD #2 leaseholders – The Bait Shop – Pad #2 THE BAIT THE BAIT SHOP SHOP STORE STORE UPGRADE UPGRADE COMMON COMMON AREAS AREAS
  • 16. Redondo Beach Pier & Boardwalk •Common Area Improvements Pier & Boardwalk General Design Concept (Gold Book) Replace Lighting, Hardscape, Railing – Add seating and landscaping – Re-evaluate lighting on buildings – Create entrance signage to Pier New walking surface – wood with stamped concrete with nautical design Nautical benches and lights
  • 17. Redondo Beach Pier & Boardwalk •ENTRANCE TO PIER Pier & Boardwalk General Design Concept Wood Pier beyond Wood Pier beyond Call to Artist: Call to Artist: ••Mural Mural Trash Trash ••Can Covers Can Covers Concrete Concrete Pavers Pavers Lit, Nautical Lit, Nautical Bollards; Bollards; Replace lights Replace lights Replace sign post Replace sign post Mariner’s Compass Lisboa with “Redondo Beach” text with “Redondo Beach” text Mitigate “reduction of size of signage” Mitigate “reduction of size of signage” flags and spot lights flags and spot lights with future development with future development throughout pier throughout pier on other parts of the Pier on other parts of the Pier
  • 18. Redondo Beach Pier & Boardwalk •Railing, Lighting Pier & Boardwalk General Design Concept Lower lights Lower lights new nautical new nautical style fixture style fixture Re-evaluate lighting Re-evaluate lighting New New New Guardrail New Guardrail Renew storefront per Design Criteria Renew storefront per Design Criteria Landscaping Landscaping Mitigate “reduction of lighting” Mitigate “reduction of lighting” Lower light posts, Lower light posts, with future development with future development reduced wattage replaced reduced wattage replaced on other parts of the Pier on other parts of the Pier by building lighting by building lighting
  • 19. Redondo Beach Pier & Boardwalk •Re-evaluate materials on Pier and set standards Pier & Boardwalk General Design Concept •Railing options – Stainless Steel ($) – Anodized Aluminum, certified test report (Crane Veyor) – .6 pressure treated wood, treated cuts – Powder-coated aluminum or galvanized steel, certified test – Combination P.T. wood and galvanized cable •Construction Materials – .6 pressure treated wood where exposed – Painted wood pre-primed, plan maintenance schedule – Use type 316 stainless steel for all fasteners. – All exposed metals to be powder-coated •W aterproofing and flashing requirement at all new openings •Benches •Purple heart •Pier surfaces (eliminate brick) •W ood deck, Epée •Pavers, •Concrete •Exposed metal •Powder coated, galvanized, painted. •W indows •Powder coated aluminum
  • 20. Redondo Beach Pier & Boardwalk – Signage – Encourage proven • Variety techniques – Lighting • Store Identity Pier & Boardwalk Design Concepts • Interior & Exterior • Branding • Increase hours of Operation • Encourage Tenants to Upgrade – Establish Tenant Design & Construction Manual based on Gold Book
  • 21. Redondo Beach Pier & Boardwalk “Pad 2” “Pad 2” Carts & Single Story Pier & Boardwalk Design Concepts Carts & Single Story Stores or Kiosks Stores or Kiosks Create “The Bait Shop” “The Bait Shop” Create View Open Air Market Open Air Market View Corridors Transition between Transition between Corridors Pier and Boardwalk Pier and Boardwalk Carts Carts Dedicated Trash Compactor Room Dedicated Trash Compactor Room Re-evaluate trash disposal Re-evaluate trash disposal • Other areas of Development
  • 22. Redondo Beach Pier & Boardwalk Pier & Boardwalk Design Concepts • The Bait Shop – Transition element between the Pier and Boardwalk – Open Air Shopping, Artists Lofts
  • 23. Redondo Beach Pier & Boardwalk Raise deck, install Raise deck, install sump system ifif required sump system required and combine with system and combine with system at fishing pier to wash deck Pier & Boardwalk Design Concepts at fishing pier to wash deck Carts, Kiosks, Seasonal Art, Site Plan Carts, Kiosks, Seasonal Art, Fruit Stand, etc. in center Fruit Stand, etc. in center • PAD #2 – Single story themed shopping, carts, art stalls, or – Combination
  • 24. Redondo Beach Pier & Boardwalk Charlie’s Place & New Starboard Attitude Open corner with glass, Open corner with glass, inside add decorative pendant lighting inside add decorative pendant lighting over window seating. over window seating. Replace neon sign with 3-dimensional Replace neon sign with 3-dimensional Push front back to indirectly lit sign and lit menu board indirectly lit sign and lit menu board Push front back to allow for open air allow for open air seating deck seating deck Wrap deck Wrap deck & awning & awning Decorative Decorative columns, columns, backlit awning backlit awning Blade sign at front Blade sign at front (see Gold Book (see Gold Book example) example) Open stair at bottom, Open stair at bottom, theme corner with theme corner with heavier columns, heavier columns, add indirect lighting add indirect lighting Tuck new coffee Tuck new coffee • Upgrade City Leasehold shop under stair shop under stair – Charlie's Place & New Starboard Attitude
  • 25. KATHY SHAFFER AIA Architecture & Design 117 Crescent Sausalito, California 94965 415-332-8430 www.kathyshafferarchitect.com ks@kathyshafferarchitect.com

Editor's Notes

  1. I started my firm in 2004, after 20 years of experience in ……
  2. Since 2004, the firm has completed projects for commercial and residential property owners, including . , and several residential projects are in planning, construction documents, or construction
  3. Stu Alderman, who I have known for 20 years, provides staff augmentation for production and construction management of larger projects
  4. Since 2004, the firm has completed projects for commercial and residential property owners, including . , and several residential projects are in planning, construction documents, or construction
  5. Carousel Center
  6. Pier 39
  7. Design Coordination and Construction Management
  8. The role also involved capital improvement projects and proposed designs.
  9. Create Design and Construction Manual
  10. The Design and Construction Manual, a guideline for tenants, and also the pier.
  11. Some of the projects completed
  12. Structural and Civil Engineering would be done by ABR Engineers.
  13. Mr. Harrison and Mr. Rafuson have extensive experience in structural design in a waterfront setting.
  14. There are many possibilities for improving the pier. A known historic property and natural setting, it can be further refined and developed to improve it’s appearance and to draw more people.
  15. Three areas for improvement
  16. Based on ideas set forth in the Gold Book, recommend simplifying the design of the guardrail, provide nautical seating, planters, and lighting through the pier.
  17. Recommend simplifying the design of the guardrail, provide nautical seating, planters, and lighting through the pier.
  18. Railing and Lighting
  19. Since 2004, the firm has completed projects for commercial and residential property owners, including . , and several residential projects are in planning, construction documents, or construction
  20. Encourage upgrade of existing leaseholders and attract new by defining theme of pier. While the Gold Book defines a harmonious nautical theme, a more appropriate theme may be a theme that is nautical, or maritime, with each store expressing it’s identify within the Common Pier Design.
  21. There are other areas on the pier that could be developed to draw more people to the pier, and serve visitors when events take place on Pad 3.
  22. The Bait Shop could provide a transition point between the Pier and the International Boardwalk. It could be taken by a single tenant, or developed by the Landlord to add additional leaseable space.
  23. Pad #2 could be developed to provide food service for people attending events, add retail tenant space and carts.
  24. Since 2004, the firm has completed projects for commercial and residential property owners, including . , and several residential projects are in planning, construction documents, or construction
  25. I started my firm in 2004, after 20 years of experience in ……