Why Advertising Specialties Are

THE MOST COST EFFECTIVE
      Advertising Medium



                                   1
Advertising specialties, also known as
promotional products, provide the most
 cost effective form of advertising when
 co...
3
End-Usersthe advertisers
    Remember
             Remember The Advertisers Of
The Items They’ve Received

 •   84%      o...
Advertising
                                       Specialties
                                      Generate A
          ...
Advertising Specialties
                           Generate Customers &
                                          Loyalty
...
Advertising Specialties
                    Deliver Impressions Over
                       A Long Period Of Time



• The...
•   81%     of recipients of advertising specialties

    keep items that are   useful.



                               ...
Many Advertising
Specialties Are Used
           Every Day




                       9
Advertising Specialties Deliver A More Favorable
          Cost Per Impression Than Other Media
        Billboards      Ne...
Recap

 84 of end-users can name the
 ___%
      advertisers on the items they receive
 62 have done business with the adv...
For more information, contact your
  Advertising Specialty Distributor.

The remaining slides share more information on ho...
How We Conducted The Study

 • Team of interviewers surveyed
   businesspeople in 4 metro areas:
   –   New York
   –   Ch...
IMPRESSIONS BY CATEGORY
 And The Cost Of Each Impression



                                   14
Advertising Specialties
  Deliver Significant
  Numbers Of Impressions
1,200   1,038               Impressions per month
1...
Advertising Specialties
            Cost-Per-Impression By Category




 Awards        Other Wearables   Desk Accessories ...
Most Popular Product Categories
                (Based on Industry Revenue)

Rank   Category
1      Shirts
2      Bags
3  ...
19.8 Billion Dollars of Advertising
Specialties Were Purchased in 2008

$20.0                                             ...
Contact Your Local Advertising
Specialty Distributor To Learn More
 And Benefit From The Power Of
      Advertising Specia...
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Advertising Specialties ROI by ASI

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Promotional products are tops to reach your audience.

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Advertising Specialties ROI by ASI

  1. 1. Why Advertising Specialties Are THE MOST COST EFFECTIVE Advertising Medium 1
  2. 2. Advertising specialties, also known as promotional products, provide the most cost effective form of advertising when compared to TV, newspaper, radio and magazines. 2
  3. 3. 3
  4. 4. End-Usersthe advertisers Remember Remember The Advertisers Of The Items They’ve Received • 84% of recipients of advertising specialties can identify the advertiser. • No other advertising medium provides any where close to the name recognition associated with advertising specialties. 4
  5. 5. Advertising Specialties Generate A Favorable Impression • 42% of recipients of advertising specialties have a more favorable impression of the advertiser. 5
  6. 6. Advertising Specialties Generate Customers & Loyalty • 62% of recipients of advertising specialties did business with the advertiser after receiving an item. 6
  7. 7. Advertising Specialties Deliver Impressions Over A Long Period Of Time • The average advertising specialty is kept for 7 months! 7
  8. 8. • 81% of recipients of advertising specialties keep items that are useful. 8
  9. 9. Many Advertising Specialties Are Used Every Day 9
  10. 10. Advertising Specialties Deliver A More Favorable Cost Per Impression Than Other Media Billboards Newspaper $.019 ½ page B&W Radio $.005 Magazine TV $.033 $.006 - Syndicated $.007- Cable $.019 - Prime Time Source 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company. 10
  11. 11. Recap 84 of end-users can name the ___% advertisers on the items they receive 62 have done business with the advertiser ___% AFTER receiving the item 7 months End-users keep products for ____________ The average cost-per-impression of a promotional .004 product = $______ The CPI for advertising specialties beats all forms of media (except billboards) 11
  12. 12. For more information, contact your Advertising Specialty Distributor. The remaining slides share more information on how the study was done as well as the total spending on advertising specialties and the trends in the types of product categories being purchased. 12
  13. 13. How We Conducted The Study • Team of interviewers surveyed businesspeople in 4 metro areas: – New York – Chicago – Los Angeles – Philadelphia • An online survey to additional end-users augmented the in-person survey • 618 completed surveys 13
  14. 14. IMPRESSIONS BY CATEGORY And The Cost Of Each Impression 14
  15. 15. Advertising Specialties Deliver Significant Numbers Of Impressions 1,200 1,038 Impressions per month 1,000 800 600 476 363 400 294 227 192 365 200 251 221 64 0 15
  16. 16. Advertising Specialties Cost-Per-Impression By Category Awards Other Wearables Desk Accessories Wearables / shirts Other Drinkware Calendars Writing Instruments Caps Bags 16
  17. 17. Most Popular Product Categories (Based on Industry Revenue) Rank Category 1 Shirts 2 Bags 3 Headwear 4 Desk/Office Accessories 5 Writing Instruments 6 Other Wearables 7 Glassware/Ceramics 8 Computer Related 9 Health & Safety 10 Electronics 17
  18. 18. 19.8 Billion Dollars of Advertising Specialties Were Purchased in 2008 $20.0 $19.6 $19.8 $18.6 $17.8 $18.0 $16.9 $16.0 $16.5 $15.6 $16.1 $16.0 $14.0 $12.0 $10.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source Advertising Specialty Institute 18
  19. 19. Contact Your Local Advertising Specialty Distributor To Learn More And Benefit From The Power Of Advertising Specialties 19

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