Facebook SMG Training


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Facebook slides covered at SMG meeting

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Facebook SMG Training

  1. 1. Social Media Training <br />Strategic Marketing Group<br />June 18, 2010<br />
  2. 2. University of Maryland’s Smith School of Business found that the social media adoption for small businesses in the U.S. doubled in 12/2009 survey of 500 owners.<br />Small business social media usage doubles<br />
  3. 3. Consistency/availability of names across future platforms<br />Facebook<br />Twitter<br />Blog<br />YouTube<br />Etc.<br />Branding individual or business<br />Company name<br />Freelancer<br />Naming social media<br />
  4. 4. Google adwords tool helps to understand the words people use to search the internet<br />Example: <br />I want to talk about plastic water bottles<br />User search frequency is higher for reusable water bottles or sports water bottles<br />https://adwords.google.com/select/KeywordToolExternal<br />Identifying keywords upfront <br />
  5. 5. Shorten URLs is sometimes needed<br />Because text in social media is limited<br />To customize URLs so they are easily remembered<br />Track hits<br />Multiple free sites that shorten URLs and track hits<br />http://bit.ly/<br />Shortening URLs<br />
  6. 6. Site to store and share presentations <br />Reviews and testimonials<br />Best practice tips<br />Industry statistics<br />Customer/training presentations<br />Slideshare – www.slideshare.net<br />
  7. 7. Getting Started with Facebook<br />
  8. 8. No. 1 social networking site<br />If there were a Facebook nation, it would be the world's 6th largest country<br />Everyday half a million people join Facebook.<br />The fastest growing group on Facebook is people over the age of 30.<br />Facebook is the #1 photo sharing site<br />Facebook facts<br />
  9. 9. Always create the page from your personal account so that you control the destiny<br />If another person creates the page for you, you can not remove them at this time<br />Add people as admins if someone will help maintain it<br />Creating a Facebook Business Page<br />
  10. 10. Choose a name you like:  Names can’t be changed today, so think long-termUse 75 Characters or less, including spaces:  Think how someone will search on Google. Use your company name when you own the company and it is a unique name<br />Add a qualifier to your company name if it is not unique, it is a franchise, etc.<br />Use your personal name if you are branding yourself. You can include this in the title with the company name or descriptive words<br />Use keywords in the title that others search so that Google and others can find your page <br />Naming a Facebook business page<br />Create a solid <br />foundation and <br />then build upon it <br />
  11. 11. Go to ads and pages to select Create a Page<br />Create a Facebook Business Page<br />
  12. 12. First things first<br />Add photo or logo<br />Add basic information<br />Add detailed information on Info tab<br />
  13. 13. Wall – The center of your profile where all the action takes place. <br />Photos – Upload, share and comment on the pictures you upload. <br />Notes – Notes are another way to communicate with your friends. <br />Videos – Upload your mobile videos, link to YouTube videos, or other videos<br />Events – This feature allows you to plan an event and invite your friends. <br />Choose your initial tabs<br />
  14. 14. Easy applications that meet business objectives<br />LinkedIN profile (search applications | linkedIN | add to my page)<br />SlideShare(search applications | slideshare | add to my page)<br />Poll (search applications | poll | add to my page)<br />Import a blog (application settings in upper right corner | select Notes | import a blog | input your URL)<br />Choose applications<br />
  15. 15. Information for your wall<br />
  16. 16. Add contacts<br />Account | Edit Friends | Upload contact file<br />Create List<br />Friends | Create List<br />Messages | New Message<br />Promoting your page<br />
  17. 17. Promote with an ad | <br />Create an ad<br />