3. About Facebook
„Founded in 2004, Facebook’s mission is to give
people the power to share and make the world
more open and connected. People use Facebook
to stay connected with friends and family, to
discover what’s going on in the world, and to
share and express what matters to them.“
http://www.youtube.com/watch?v=Mca5D5q
mu0Q
4. General information
• social network website (like e.g. myspace)
originally for college students
• launched 2004
• Mark Zuckerberg (founder, CEO & Chairman of
facebook)
• stock market (may 2012 gains 16 billion)
• 5.299 employees
• revenue 5.08 billion
• engagement rates +18% on Thursday & Fridays
8. Business
• > 15 million
companies, businesses
& organizations
• 645 million business
pages are viewed every
week
• Connection between
local businesses and
users 2 billion
9. Private users
• 1.5 billion users (2013)
• 699 million log on daily
• 819 million mobile
users
• 53% female & 47% male
• 50% of 18-24 year old
log on when waking up
• age 25-34 largest
demographic group
29.7 %
11. Why?
•
•
•
•
•
•
•
stay in contact with family & friends
share data (videos, documents, pictures etc.)
find ‘old friends‘
‘be up to date’
play online games
online photo book
MARKETING
12. Marketing purposes & usage in social
media
• NO fees
• 1/7 of worlds population are users
• easy & not complicated- all information on
one page
• user number & using FB for business purposes
will INCREASE
• all target groups- many possibilities
• real time
13. Personal opinion
In my opinion Facebook is a great invention and
allows people to connect easily and share
information and much more.
Furthermore I think that Facebook will still
increase over the next couple of years and that
it still is a really powerful network.
For personal use however I warmly recommend
to check your privacy settings and also not post
‚everything‘ on Facebook.
