Internet usage among 50+
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Internet usage among 50+ Internet usage among 50+ Presentation Transcript

  • Internet Usage among 50+ Special Flavours of the Internet Cake Katalin Vamos 50+ Lifestyle Club www.50felettfitten.hu
  • 50+ Lifestyle Club Movement Health Community
  • Internet usage and social media profile Hungary Internet users USA Internet users 57-65 76% 50+ 20% 66-74 58% 75+ 30% Hungary Social media USA Social media 57-65 43% 50+ 61% 66-74 34% 75+ 18% Source: UPC – Ithaka 2011
  • Internet usage among 50+ Hungarians 20 % online presence open to changes actively communicating with family members, friends 60% using the internet every day internet phone usage: 24% frequently, 36% rarely online banking, shopping activity low
  • Importance of the internet in different areas of life General information, news 4,35 Keeping in touch with relatives living far away 4,18 Keeping in touch with relatives living close 3,99 Informing about special interest, hobbies 3,87 Games 3,29 Sharing ideas, self-expression 2,58 Getting to know new people 2,49 Source: VMR Silver 1= not at all important 5 = very important
  • Social media usage total social media Source: Gemius, 2011
  • Social media usage  61% of active 50+ internet users have social media profiles  66% of them log in every day  iwiw and Facebook profiles  average 41 min on working days, 60 min on weekends  likes, comments, watching profiles – more passive  engaged in civil movements, political activities, volunteering  searching for classmates, old friends  greeting friends, club life
  • Typical features of a 50+ consumer  savings 65%  main motivation: is NOT to accommodate to new circumstances BUT NOT TO BE excluded from usual statuses, relationships, situations AND maintaning pleasure and performance  success-oriented  experience hunter, active  culturally active  volunteering
  • Re-Teens
  • Discoverers
  • Experience hunters
  • Oldies
  • Kidadults
  • 50+ Lifestyle Club Our Customers
  • Blog Newsletter Facebook Word of mouth Our portfolio
  • Online schedule
  • Newsletter
  • Newsletter statistics
  • Facebook