Internet Usage among
50+
Special Flavours of the Internet Cake
Katalin Vamos
50+ Lifestyle Club
www.50felettfitten.hu
50+ Lifestyle Club
Movement
Health
Community
Internet usage and social media profile
Hungary Internet users USA Internet users
57-65 76%
50+ 20% 66-74 58%
75+ 30%
Hung...
Internet usage among 50+ Hungarians
20 % online presence
open to changes
actively communicating with family members,
fr...
Importance of the internet in different
areas of life
General information, news 4,35
Keeping in touch with relatives livin...
Social media usage
total
social media
Source: Gemius, 2011
Social media usage
 61% of active 50+ internet users have social media profiles
 66% of them log in every day
 iwiw and...
Typical features of a 50+ consumer
 savings 65%
 main motivation: is NOT to accommodate to new circumstances
BUT
NOT TO ...
Re-Teens
Discoverers
Experience hunters
Oldies
Kidadults
50+ Lifestyle Club
Our Customers
Blog Newsletter
Facebook Word of mouth
Our portfolio
Online schedule
Newsletter
Newsletter statistics
Facebook
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
Internet usage among 50+
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Internet usage among 50+

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Internet usage among 50+

  1. 1. Internet Usage among 50+ Special Flavours of the Internet Cake Katalin Vamos 50+ Lifestyle Club www.50felettfitten.hu
  2. 2. 50+ Lifestyle Club Movement Health Community
  3. 3. Internet usage and social media profile Hungary Internet users USA Internet users 57-65 76% 50+ 20% 66-74 58% 75+ 30% Hungary Social media USA Social media 57-65 43% 50+ 61% 66-74 34% 75+ 18% Source: UPC – Ithaka 2011
  4. 4. Internet usage among 50+ Hungarians 20 % online presence open to changes actively communicating with family members, friends 60% using the internet every day internet phone usage: 24% frequently, 36% rarely online banking, shopping activity low
  5. 5. Importance of the internet in different areas of life General information, news 4,35 Keeping in touch with relatives living far away 4,18 Keeping in touch with relatives living close 3,99 Informing about special interest, hobbies 3,87 Games 3,29 Sharing ideas, self-expression 2,58 Getting to know new people 2,49 Source: VMR Silver 1= not at all important 5 = very important
  6. 6. Social media usage total social media Source: Gemius, 2011
  7. 7. Social media usage  61% of active 50+ internet users have social media profiles  66% of them log in every day  iwiw and Facebook profiles  average 41 min on working days, 60 min on weekends  likes, comments, watching profiles – more passive  engaged in civil movements, political activities, volunteering  searching for classmates, old friends  greeting friends, club life
  8. 8. Typical features of a 50+ consumer  savings 65%  main motivation: is NOT to accommodate to new circumstances BUT NOT TO BE excluded from usual statuses, relationships, situations AND maintaning pleasure and performance  success-oriented  experience hunter, active  culturally active  volunteering
  9. 9. Re-Teens
  10. 10. Discoverers
  11. 11. Experience hunters
  12. 12. Oldies
  13. 13. Kidadults
  14. 14. 50+ Lifestyle Club Our Customers
  15. 15. Blog Newsletter Facebook Word of mouth Our portfolio
  16. 16. Online schedule
  17. 17. Newsletter
  18. 18. Newsletter statistics
  19. 19. Facebook
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