2. Creating your eCommerce website is not a challenge but getting the relevant
traffic on your website surely is. PPC campaigns do work well to get you good
traffic and eventually good sales.
4. In the eCommerce industry, traffic is essentially everything. Without this, your
eCommerce store will be nothing more than a book on the farthest shelf of a
dusty library. It will be forgotten by time. Thankfully, numerous effectual
strategies have been developed and are readily available. One of these is the
PPC of Pay per Click Strategy to increase website traffic. But in order to
maximize the benefits of this strategy, you must learn which channels to
use. Here are some of the worthy-to-try picks:
6. A lot of eCommerce store owners salute this service when they need to
increase website traffic. Google Adwords is proven to be highly-effective to
increase website traffic; however it comes with a fee. You will be charged per
click on the advertisements. No clicks, of course, mean no charges. The
amount charged to you is based on the bid that you had placed on certain
keywords. Your ads will be displayed on the Google search engine so you can
be assured that people who visit Google (and there are hundreds of millions
of them) will see the ads. They can also be shown as contextual ads on pages
subscribed to Google AdSense.
7. Obviously, higher bids get better visibility. Nonetheless, there is quite a lot
more than these. Before deciding to create a Google Adwords account, it is
crucial to get into the basics. You may use Kartrocket’s Google Adword
Conversion Tracking App because it allows you to track all traffic into your
online store and allows you to dissect data by demographics, traffic sources,
new vs returning visits, etc. You can even track purchase conversions in order
to fine tune your marketing campaigns.
8. Campaigns
You may create various ads that all directed to different locations. They may
or may not have anything to do with each other. Certain ads can be
categorized together according to target language and location.
9. Ad Groups
In Ad Groups, ads must be directed to a single website. It is suggested to
come up with various ads, ground the group them accordingly and discern
which performs best. You should try various ideas until the correct
combination is achieved.
10. Keywords
These are actually the main dish. Opt for keywords that people will most likely
type if they need the products or services that your ecommerce store offers.
If you are going to pick the most common words or phrases, you will have to
pay more for the top spot in the search engine. Hence, before deciding on the
keywords, check your funds. If you do not have a large financial backup, less
common keywords would be ideal. These, of course, should still be relevant
to your nature of business. For example, instead of “acne cure”, you may want
to settle for “acne get rid” which is less popular phrase but will increase
website traffic a bit.
12. Facebook, perhaps, is the Shakespeare of social media. It has hundreds of
millions of active users. Since it has a massive audience, you should use this
site for advertisement. The great news is opening an account is for free. Here
are several reasons why Facebook ads are suitable to increase websites
traffic.
13. It allows you to be social.
Never underestimate the power of the SHARE button. One click by an
impressed customer may lead to hundreds of sales. Facebook connects
people from different demographics. It allows them to share their thoughts
about certain things. If something has be “SHARED” by a number of people,
others will be curious about it, decide to check it out and might share it to
their own friends
14. Facebook is a giant.
It was reported that as of October 2013, Facebook has 728 million users
already. More people are signing up every day which should motivate
ecommerce store owners to take advantage of this platform. With a massive
audience, it is not impossible to be earning big.
15. Facebook Ads has business-friendly features.
Facebook Ads can be customized according to your preferences. These ads
will allow you to publish advertisements that Facebook users will see. You
may choose between CPC and CPM.
CPC or Cost per Click will charge you for every click on your ad.
CPM or Cost per Impression will charge you for every 1,000 impressions or for
every 1,000 users that sees your advertisements.
Another feature called the “Target Audience” allows ecommerce store
owners to reach out to directly to their target market. They can pick the
target audience according to age, gender, location, interest and several other
categories.
17. It is a list of products and their particular descriptions. Typically, it includes an
image of the product, product name, identifier, size, color, features and price.
The purposes of this list is to help consumers compare products easily.
Product feeds are used to supply content on price comparison websites and
affiliate networks.
18. Hence, the products of your e-commerce store must be included in this list.
Although Product Feeds may vary in terms of structure and content, they
serve the same purpose which is to provide updated, accurate and ample
relevant information to online shoppers. There are several marketing
channels that allow the delivery of product feeds between the retailers and
shoppers and as well as manufacturers which will eventually increase website
traffic. Among them are the following.
Price comparison websites
Paid search affiliate
Affiliate networks
Marketplaces such as Amazon and eBay
19. If you are using Kartrocket as your eCommerce Platform, you can use our
apps like Adwords Conversion Tracker, Jungle News Feed, Shopzilla etc.
20. Click to create your eCommerce store
For enquiries, call at +91-9015644441