10 Steps To Better Online Marketing

Step 1 – Start with the end in mind • What’s the purpose of the marketing campaign? • What results do I want to see at the end? • Set clear goals to measure success accurately Copyright © 2008 Karim Gargum. All rights reserved.

Step 2 – What’s the hook? • What will you build your campaign around? • Brand attributes? Service innovation? Special promotion? • Are you brand building or just trying to boost sales with an aggressive promotion? Copyright © 2008 Karim Gargum. All rights reserved.

Step 3 – Which online tactics? • Display? SEM? Viral? Social? Decide which tactics you want • Combine multiple tactics to give your campaign a richer texture • Different tactics impact sales faster/slower than others Copyright © 2008 Karim Gargum. All rights reserved.

Step 4 – Gearing up for Launch • Do you need new banner ads? SEM ads? SEM keywords? New webpages? Amend existing pages? • Peer into the nooks and crannies of your online assets • Feature your ad campaign consistently. Copyright © 2008 Karim Gargum. All rights reserved.

Step 6 – Are you tracking it all? • Is the tracking all set up and working? • Are you tracking the right things? (hint: More than just impressions and clicks.) • Beware of analysis paralysis. Focus on established key metrics Copyright © 2008 Karim Gargum. All rights reserved.

Step 7 – Launch imminent • Are you ready to launch? Is everything in place? •Are customer services, sales, tech support aware of your campaign? • Make sure you’ve spread the word within your company. Copyright © 2008 Karim Gargum. All rights reserved.

Step 8 – You have lift-off • Your marketing campaign is live. YES! • Do post-launch check of all ads and click- throughs • Make sure campaign-speciﬁc landing pages are working and being tracked Copyright © 2008 Karim Gargum. All rights reserved.

Step 9 – Feedback loop • Check initial campaign data for early warning signs • Don’t be too hasty, sometimes a little extra time is all a speciﬁc ad needs to work Copyright © 2008 Karim Gargum. All rights reserved.

Step 10 – Evasive manoeuvres • Amend and adjust your campaign as required • Replace or amend non-performing ads, landing pages, ad placements • Start working on your next campaign! Copyright © 2008 Karim Gargum. All rights reserved.

About The Author • London based online marketing specialist with over six years experience marketing retail ﬁnancial services • Find out more at www.KarimGargum.com • Follow me on twitter http://twitter.com/Kazimor Copyright © 2008 Karim Gargum. All rights reserved.

10 Steps To Better Online Marketing

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