Building your email list with the right audience who are interested in your message is one of the most important things you can build your business. Part one of the LIst Building Series - why you need to get started building your email list and how to get started!

1. krist enpoborsky.com http://kristenpoborsky.com/the-power-of-an-email-list/
Kristen Poborsky
Understanding the Power of An Email List
Unleashing The Power of an Email List
Are you interested in getting out in front of more people who are interested in your message?
What if doing this increased your ability to reach people make a difference and ultimately make more
money?
Doing this doesn’t require any fancy SEO, design or insider knowledge.
Do I have your attention now?
Building your email list with the right audience who are interested in your message is one of the most important
things you can build your business
Yes, you do need social media and blogging but the ultimate goal of these ef f orts is to build a list of highly
targeted people. And, having this list is the best way to build relationships and personally communicate with
your tribe.
If you are not convinced that it’s worth the trouble or don’t know where you should start with your list building
ef f orts, keep reading….
Email, Blogging & Social Media: You gotta have them all!

2. Email, Blogging & Social Media are all part of an overall marketing strategy.
It starts with Blogging, which is then shared via Social Media which drives traf f ic back to your website and
ultimately to your list.
If you want to build a list of targeted subscribers you need to start with your blogging. And you should be
blogging about topics that are relevant to your target audience if you wish to attract them.
The next step is to get them on your list so you have more inf luence over what they read.
Compared to social media where your content can easily be missed or restricted, email is something you have
f ull control over. Relevant content equals a better the open rate, and ultimately a greater impact you can make
on your audience.Outside of your email list, you have much less control over how your content is distributed.
Social media platf orms set the rules that you are required to play by and if they decide your content isn’t up to
snuf f , they can suspend your account.In the case of Facebook with its continually changing terms of service,
they can impact your ability to interact with your audience at a moment’s notice.
Or how about Twitter and its 140 character or less rule? That’s how they control your ability to communicate
with your audience.
The great thing about email, you get to decide how you want to communicate with your audience:
Email allows you to connect 1:1 with a specif ic person or a group of people with similiar interestes.
Yes, you have to work harder to get someone on your list vs a social media connection, but it is worth it
because when someone subscribes to you list they are telling you directly that they are interested in
what you have to say.
If you can get the newly subscribed person to make a purchase early on, that is an added bonus
because as soon money changes hands you have a higher likelyhood of making a second or even third
sale.
It’s hard to get comments and f eedback on social media. Lots of people are reluctant to make public
comments and email gives them an opportunity to ask questions or start a discussion.
Three Things That Should be on Your Marketing To-Do List:
1. Blogging f or content creation and sharing your knowledge
2. Social media f or creating interest, connections, and awareness.
3. Email f or the f ollow-up, building deeper relationships and turning f ans into customers.
Build Your Email List Early On
Here’s Why:
Email gives you an opportunity to build the know like and trust f actor which is essential to turning f ans
into customers.
They are interested in what you have to share, by joining your list they have already raised their hand
and said I’m interested!
Having a list multiplies your reach.
They are more likely to purchase f rom you, especially if you nurture your list the right way.
Email is a timely and inexpensive way to reach your audience.

3. email gives you an opportunity to interact and engage with your tribe.
People get to experience more of you in your emails. Your voice, your style, your personality. Readers
want to connect with the person behind the writing.
Creating an email list is one more way to add value to your readers
Are you guilty of using these excuses for not getting started building your email list?
I’m waiting until I get my website perf ect
I’m too overwhelmed, how can I squeeze in one more thing on my list
Email, yuck! My box is overloaded with email of f ers and it’s a big turn of f .
I might have this set up but I’m not sure.
I don’t have the budget f or this right now
I use my personal email f or this - Yikes don’t do that, it’s considered spam!
Whatever your excuse may be, now is the time to get over it and get on with building your list.
It takes time and consistency to build trust and create the strong connections you want and need f rom your
list.
Building your email list will give you the edge you need to create a business that grows to six f igures and
beyond. Unf ortunately most business owners f ail to do this until it’s too late.
And if you’ve already started building your list and your relationships, good f or you! If you continue to nurture
your list, they will be more likely to buy and willing to promote you and your work.
Stay Tuned for Part 2 of the LIst Building Series
In the next article I’m going to dive deeper into creating your IFO, (Irresistible Free Of f er).
Getting your IFO right will help make the conversion to your list an easy decision.