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Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
Onehope Presentation Basic
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Onehope Presentation Basic

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ONEHOPE Wine, founding team, business model, product line, packaging and marketing

ONEHOPE Wine, founding team, business model, product line, packaging and marketing

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Transcript

  • 1. Many Causes
  • 2. Agenda <ul><li>Brand Overview </li></ul><ul><li>Cause Branding </li></ul><ul><li>Team ONEHOPE </li></ul><ul><li>Wine portfolio </li></ul><ul><li>New packaging and winemaker </li></ul><ul><li>Online & Offline Marketing </li></ul>
  • 3. Brand Overview <ul><li>What is ONE HOPE ? </li></ul><ul><li>ONE HOPE is a global “ cause-brand ” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle. </li></ul><ul><li>Mission of ONE HOPE: </li></ul><ul><li>ONE HOPE raise awareness and donates millions of dollars to worthy causes by donating 50% of profits from each product to different causes. </li></ul><ul><li>ONE HOPE Competitive Advantage: </li></ul><ul><li>ONE HOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives. </li></ul><ul><li>“ We do not build marketing campaigns around </li></ul><ul><li>causes, but rather, we’ve built our brand around </li></ul><ul><li>causes” </li></ul><ul><ul><li>- Jake Kloberdanz, CEO </li></ul></ul>
  • 4. Cause Building Blocks
  • 5. Success with Causes <ul><ul><li>Successful Cause Marketing: </li></ul></ul><ul><ul><li>Successful Cause Products: </li></ul></ul><ul><ul><li>“ Our goal is to be the most scalable brand in the Cause related space” </li></ul></ul><ul><ul><li>“ ONE HOPE … Many Causes” </li></ul></ul>
  • 6. Founding Team <ul><li>Brandon Hall Kristen Shroyer Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty </li></ul>
  • 7. Current Labels
  • 8. New Labels – Fall 2010
  • 9. New winemaker – Rob Mondavi Jr. <ul><li>Michael Mondavi Family Partnership </li></ul><ul><li>Presence in Napa (Folio) </li></ul>
  • 10. Offline Marketing; No Cost (Print) <ul><li>People OK! Real Housewife’s of OC </li></ul><ul><li>Glamour FOX Business Bill Handel Show </li></ul><ul><li>TV Guide LA Direct Multiple Local TV/Radio Shows </li></ul><ul><li>Wine Enthusiast Business Week Entrepreneur </li></ul><ul><li>944 Riviera US </li></ul>
  • 11. Offline Marketing
  • 12. Online <ul><li>Top online store in the industry </li></ul><ul><li>Leader in technology </li></ul>
  • 13. Celebrities Supporting ONE HOPE
  • 14. Thank You

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