Onehope Presentation Basic

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ONEHOPE Wine, founding team, business model, product line, packaging and marketing

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Onehope Presentation Basic

  1. 1. Many Causes
  2. 2. Agenda <ul><li>Brand Overview </li></ul><ul><li>Cause Branding </li></ul><ul><li>Team ONEHOPE </li></ul><ul><li>Wine portfolio </li></ul><ul><li>New packaging and winemaker </li></ul><ul><li>Online & Offline Marketing </li></ul>
  3. 3. Brand Overview <ul><li>What is ONE HOPE ? </li></ul><ul><li>ONE HOPE is a global “ cause-brand ” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle. </li></ul><ul><li>Mission of ONE HOPE: </li></ul><ul><li>ONE HOPE raise awareness and donates millions of dollars to worthy causes by donating 50% of profits from each product to different causes. </li></ul><ul><li>ONE HOPE Competitive Advantage: </li></ul><ul><li>ONE HOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives. </li></ul><ul><li>“ We do not build marketing campaigns around </li></ul><ul><li>causes, but rather, we’ve built our brand around </li></ul><ul><li>causes” </li></ul><ul><ul><li>- Jake Kloberdanz, CEO </li></ul></ul>
  4. 4. Cause Building Blocks
  5. 5. Success with Causes <ul><ul><li>Successful Cause Marketing: </li></ul></ul><ul><ul><li>Successful Cause Products: </li></ul></ul><ul><ul><li>“ Our goal is to be the most scalable brand in the Cause related space” </li></ul></ul><ul><ul><li>“ ONE HOPE … Many Causes” </li></ul></ul>
  6. 6. Founding Team <ul><li>Brandon Hall Kristen Shroyer Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty </li></ul>
  7. 7. Current Labels
  8. 8. New Labels – Fall 2010
  9. 9. New winemaker – Rob Mondavi Jr. <ul><li>Michael Mondavi Family Partnership </li></ul><ul><li>Presence in Napa (Folio) </li></ul>
  10. 10. Offline Marketing; No Cost (Print) <ul><li>People OK! Real Housewife’s of OC </li></ul><ul><li>Glamour FOX Business Bill Handel Show </li></ul><ul><li>TV Guide LA Direct Multiple Local TV/Radio Shows </li></ul><ul><li>Wine Enthusiast Business Week Entrepreneur </li></ul><ul><li>944 Riviera US </li></ul>
  11. 11. Offline Marketing
  12. 12. Online <ul><li>Top online store in the industry </li></ul><ul><li>Leader in technology </li></ul>
  13. 13. Celebrities Supporting ONE HOPE
  14. 14. Thank You

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