This bulletin provides information about upcoming events and qualification opportunities for Kleeneze distributors. It discusses the last period to qualify for Hong Kong and the start of qualifying for New York in 2011. It also provides tips on quickly responding to catalogue requests from the TV ad campaign to increase sales. Details are given about new products featured on the autumn/winter catalog covers and qualification targets for the 10% bonus. The bulletin concludes by listing numerous training meetings and opportunity events happening across the UK in September through November.
1. BULLETIN 17.09.10 Issue 36
WHO’S GOING TO DO THE DOUBLE?
As this is the last period of qualification for Hong Kong, and the first for New York, we have two lessons from Master
Confucius this week:
Confucius say: “If I am walking with two other men, each of them will serve as my teacher. I will pick out
the good points of the one and imitate them and the bad points of the other and correct them in myself”.
If you are still in with a chance to get to Hong Kong, what are the good and bad points you have learnt along the way
that will help you to qualify this Period?
If you have missed out, what have you learned along the way that will help you review your planning and begin
qualification for New York?
Remember, what you achieve whilst trying to qualify for Kleeneze destinations can only have a positive effect on your business.
If you are no longer within reach of Hong Kong, don’t worry as Period 10 is now the first on the road to qualification for our
new 2011 destination, New York!
Confucius say: “The first step is half the journey”.
If you start out right by setting your goals for qualification for New York, then you’re all set to meet the criteria.
To help you along the way Kleeneze has recruited someone who knows all about reaching for the sky! You may have noticed
on our destination website, www.newyork2011.co.uk, that we have managed to enlist none other than the Statue of
Liberty to give us an insight into life in New York and to share her advice along the way.
Lady Liberty will have her own regular feature in EWB as well as her blog on the New York website. You can also follow her on
Twitter, (KleenezeNYC2011) where she gives regular updates.
PERIOD 10 REALLY IS A CROSSROADS, AS WE SEE ONE LAST PUSH FOR HONG KONG,
AND A NEW BEGINNING FOR NEW YORK!
560-068-02
2. ACCEPT & DELIVER - YOUR 2 STEPS TO SUCCESS!
The new Kleeneze TV campaign hitting screens through September is breaking all previous records and attracting
hundreds of catalogue enquiries every day!
We need to ensure that all of these potential customers receive the excellent service our distributor network has
built up over many years by getting a catalogue to them in double-quick time.
We already know that people who text in a response to the ad and receive a catalogue the same day, naturally
think, “what great service is that!” and their delight then shows in the distributor’s retail sales. They are also more
likely to remain a regular customer!
So how can you help yourself to getting a new customer for life?
YOUR
By responding as quickly as you can to catalogue request emails we forward to the SALES LEAD
nearest active distributors who have placed orders in the previous 4 weeks and then getting a catalogue to that EMAIL
customer straight away!
To guarantee that this enquiry won’t go to anybody else, click on the “YES. Please click here...”
option within 48 hours of receipt; otherwise the enquiry will
time out and be offered to the next nearest qualifying distributor.
Successful retailers in the network tell us that getting the catalogue to the
customer as quickly as possible is very important and increases the chance of them
placing an order, so don’t delay!!
The first 500 distributors who received catalogue requests were surveyed and we found that
TV Campaign - Catalogue Requests
they received some great first orders:
What was the value of the order?
Answer Options Response Stephen & Marion Dean from Essex - When I received the text from HQ I was in the local
Percent shop purchasing a bottle of wine for Sunday lunch and the address given was about 200
Up to £5 2.7% metres from where I was. So on my way home I called at the address and presented the
Between £5 and £10 13.5% catalogue to the customer, who was impressed and amazed as only 15 minutes had passed
Between £10 and £20 32.4% since she made contact with HQ! I explained where I was and that I lived nearby, left the
Between £20 and £30 21.6% catalogue with her for three days and picked up an order on Wednesday for £15.20. The
£30+ 29.7% following Monday, I delivered goods to one very happy customer who is expecting another
catalogue in 4 weeks time.
This request was promptly responded to as it was from ’The Manor’ - surrounded by high walls and remote control gates! We had blanketed
the area previously but had not included ’The Manor’ in the drop. The result of this request was an order for £150.00 which will be delivered
seven days after the request. Frank Rendle from Suffolk
NEW SEASON, NEW COVER, NEW ITEMS!
This week sees the release of Issue 2 (cover change) of the Autumn/Winter
edition of both the Kleeneze Main Book and Health and Beauty.
The front covers of both catalogues show BRAND NEW ITEMS! The Main Book
has the amazing Roasting Roll with free Extra Large Oven Bags, ideal for the
Christmas turkey!
The cover of Health and Beauty shows the Smokey Eyes Beauty Cube, containing
everything you need to create 3 seductive looks, complete with step-by-step
guide and at a whopping 60% off RRP off the individual products!
Launching these in September gives you the chance to make the most of these
W
great new front cover products during the season ahead. BAG YOUR NE
TER
AUTUMN/WIN
!
Don’t forget, your catalogues are your shop window and the most up-to-date are CATALOGUES
good for business!
Distributor information
Please note, there has been a minor amendment to the Distributor Agreement that will come into play from 1 October 2010. The
amendment states: “In order to remain an ‘active distributor’ you must personally place a minimum of one chargeable order to a minimum
value of 50 bonus points with Kleeneze at least once out of three consecutive Sales Periods. This excludes any charges for services such as
Internet and Ezereach. If you do not meet this requirement you will be then placed on Inactive status.”
17.09.10 Issue 36 ENTERPRIZE WEEKLY BULLETIN
3. YOUR STARTER (GUIDE) FOR 10!
The 10% Bonus represents the very first target for all distributors and provides an additional cash
boost, but how do you get there?
In order to qualify you need to reach 650 Bonus Points in any Period. The simplest way of doing this is to sell £200 worth of Kleeneze products
every week for 4 weeks. That isn’t £200 of retail profit, but £200 catalogue price. This will guarantee 650 Bonus Points needed to achieve the
10% Bonus.
Look at these 2 examples of how a distributor can earn. One Distributor is aiming for the 10% Bonus, the other is not.
DISTRIBUTOR ONE DISTRIBUTOR TWO
Distributor 1 has decided to drop 100 catalogues Distributor 2 IS aiming for the 10% Bonus. He/she
over a week. knows that to achieve this, she will need to drop 200
catalogues
100 x over a week.
200 x
For every 100 catalogues dropped, he/she should sell For every 200 catalogues dropped, he/she should sell
around £100 worth of products. around £200 worth of Kleeneze products.
100 x = £100 200 x = £200
Distributor 1 keeps this up for every week in Period 11, Distributor 2 also does this every week in Period 11,
thus selling £400 worth of Kleeneze products. thus selling £800 worth of Kleeneze products.
100 x 4 = £400
WEEKS 200 x 4 = £800
WEEKS
At the end of Period 11, Distributor 1 has earned £84 At the end of the same Period, Distributor 2 has
in retail profit and 340 Bonus Points. earned £168 in retail profit and 680 Bonus Points.
£400 =£84 = 340 BP
RETAIL
PROFIT
£800 =£168= 680 BP
RETAIL
PROFIT
In order to achieve the 10% Bonus, you need to Distributor 2 however has earned 680 BP, well over
achieve 650 BP in a single period. the 650 BP required. This means he/she has got her
With only 340 BP Distributor 1 has missed out!! 10% BONUS. Well done Distributor 2!!
340 BP = 10%
BONUS
680 BP = 10%
BONUS
!!
Let’s look at what each distributor has earned. Remember, Distributor 2 has dropped exactly
twice the amount of catalogues as Distributor 1.
Distributor 2, having retailed exactly twice the
In Period 11, Distributor 1 amount as Distributor 1 has earned £168 in retail
earned £84 retail profit, profit but because he/she reached that magical 650
but £0 Volume Profit. Bonus Points, gets £51.19.
£84 + £0 = £84 £168 +£51. 9= £219.19
1
APPROX
THIS MEANS DISTRIBUTOR 2 EARNS 160% MORE THAN DISTRIBUTOR 1,
EVEN THOUGH HE/SHE ONLY DID 100% MORE RETAIL. IT PAYS TO REACH YOUR 10% BONUS.
ENTERPRIZE WEEKLY BULLETIN Issue 36 17.09.10
4. LEARN WHILE YOU EARN EVENTS
COMPANY SHOWCASES AND TRAINING DAYS call Peter Richards on 01249-821722 and book your
place early, Limited seating, this will be a sell out,
PORTSMOUTH, PO6 3LS. Distributors £2. Guests Free.
8.00pm start. Business Dress please. Contact Carol/Alf
22 Sept 2010 Gold Rush – Believe in Yourself – Advance bookings only. highearnings@btopenworld.com 023 92 613034.
STONELEIGH PARK, COVENTRY DON’T MISS THIS ONE....you decide! 29 Sept (27/10, 24/11) Essex Business Opportunity Meeting at the
29 Sept 2010 Gold Day – KLEENEZE HQ, 14 Nov Gillian Nicholson’s Wealth Events Training Thurrock Hotel, Holiday Inn, Brook Street, BRENTWOOD, CM14 5NF,
ACCRINGTON THURROCK, Essex. Registration 11.00am for prompt J28 – M25. 7.30 for 8.00pm start. Business dress please.
6-13 Nov 2010 Kleeneze Destination 2010 – start at 11.30am. Finish 2.00pm. £4.00 per Distributor – Everyone welcome, host Craig White. EzeReach: 01206
HONG KONG Guests free. Further information email: Gillian Nicholson 804 635.
at wealthevents@btinternet.com. Arrive ready to learn, 30 Sept (28/10, 25/11) Open Evening and Opportunity Showcase,
8 Jan 2011 Kleeneze New Year Showcase –
leave ready to earn! Wealth of Income, Wealth of Tottenham Green Leisure Centre, The Gold Room (1st
HALL 3, the ICC, BIRMINGHAM
Knowledge, Wealth of Friendships. Floor) 1 Philip Lane, Tottenham, LONDON N15 4JA. A
5 Feb 2011 Kleeneze LIVE! On Tour – DUBLIN prospect focused, benefits led, presentation of the
5 Mar 2011
9 Apr 2011
Kleeneze LIVE! On Tour – WARWICK
Kleeneze LIVE! On Tour - NORTH EAST
OPPORTUNITY MEETINGS - NORTH/SCOTLAND Kleeneze Business Opportunity and ‘the four principles of
business’. 7.30pm registration for prompt 8.00pm start.
23 Sept (21/10, 18/11, 16/12) Leeds Open Evening NEW VENUE, £3 per distributor. Guests FREE Dress code: Business.
7 May 2011 Kleeneze LIVE! On Tour – BRISTOL
Holiday Inn Leeds Garforth, Wakefield Road, LEEDS, Everyone welcome! Hosts: Tony & Sue Peacham on 0208
4 Jun 2011 Kleeneze LIVE! On Tour - NORTH WEST LS25 1LH. 7.30pm for 8.00pm start. Dress code: 521 4664 or Ezereach 0203 051 8333 or email:
25 Jun 2011 Kleeneze LIVE! On Tour – SCOTLAND Business Suit. Host – Craig White 01733808670. payitforward2004@aol.com, and John Hawkes on 07767
9 July 2011 Kleeneze LIVE! On Tour – READING 25 Sept (every four weeks) Aberdeen Opportunity and Training 620441 or email: jahawk1923@aol.com.
6 Aug 2011 Kleeneze LIVE! On Tour – DUBLIN Meeting, Holiday Inn Express – Aberdeen Exhibition 4 Oct (1/11, 29/11) The Westcountry Opportunity Meeting
Centre, Parkway East, Bridge of Don, ABERDEEN, AB23 Westcountry Open at Padbrook Park Hotel, Cullompton,
10-16 Nov 2011 Kleeneze Destination – NEW YORK
8AJ. 10.00am – 1.00pm, £3. Contact Lynn Macdonald at DEVON EX15 1RU (signposted 5 mins from J28 on M5).
lynn@lynnmacdonald.com or Tel: 01506 414456.
TRAINING MEETINGS - 2010 COUNTRYWIDE 28 Sept (every four weeks) Glasgow Opportunity Express by
All from Red and Blue groups welcome. Prospect
focused Business Opportunity Presentation, Training,
18 Sept Training and Support Event. The Park Plaza Hotel, Belfast Holiday Inn Glasgow, City-Riverside, Stockwell Street, Book Stall, Bids table, Testimonials, raffle and business
International Airport, ANTRIM. 11am to 1pm. Hosts GLASGOW, G1 4LW 8.00pm- 9.00pm. Contact related stands. Booking in starts from 7.30 p.m.
Marcell and Joanne Treanor. £5 per Distributorship, Lynn Macdonald at lynn@lynnmacdonald.com or Tel: Presentation starts at 8p.m. Distributors £3 per person or
guests are free. 01506 414456. £4 per couple. Guests FREE. Ample parking.
19 Sept (every four weeks) Freedom Training. 10.00am – 1.00pm 6 Oct (every four weeks) Teeside Opportunity Meeting, The Accommodation, meals, coffee and bar available. Contact
(doors open at 9.30am) Best Western Moat House Hotel, Windmill, a purpose built Conference and Seminar Sheelagh & Paul 01392 462710 (Ezereach 01803 898592)
Festival Way, Etruria, STOKE-ON-TRENT, ST1 5BQ. Centre, Dalton Piercy, HARTLEPOOL, TS27 3HN, directly or Nigel & Lucinda 01392 874412 (Ezereach 01803
Guest speakers Mike and Jean Day. Bookings only, £6.00 on A19, just north of Wynyard Park turn-off. Open 898652).
per person. Please send cheques (payable to A de Caso) meeting, everyone welcome. 8pm Start £2.50 per head. 4 Oct (1/11, 29/11) Business Opportunity Open Evening,
to: Adele & Jaime de Caso, 38 Poplar Close, Blythe Guests free. Opp/Training/Recognition/Raffle/Table. Sue Everyone Welcome, Supreme Inns, Bicker bar
Bridge, Stoke-on-Trent ST11 9RJ (names will be held at Phoenix 01642 918340 / Peter Neesham 01642 918258. Roundabout, BOSTON A17/A52 junction, registration
the door, no tickets are sent out) Business dress only 9 Oct (6/11) Opportunity / Nuts and Bolts Training (this has 7.30pm, £3 per person, Hosts:- Andy & Amanda Holland
please, everyone welcome. For further information, please replaced the Edinburgh Opportunity meeting). Centrex email: a.holland075@btinternet.com Eze-Reach number:
call 01260 218574. House, 1 Simpson Parkway, Kirkton Campus, 01553 886597.
21 Sept (19/10, 16/11) Bristol Training and Recognition Meetings. LIVINGSTON, EH54 7BH. £3pp or £4 per agency. 5 Oct (First Tuesday of every month) Business Opportunity
Ship Inn (next to Premier Inn), Thornbury Road, Alveston, Contact Lynn@lynnmacdonald.com. Meeting. St Leonards Hotel, Ringwood Road, St
BRISTOL, BS35 3LL. 8.00pm start. Business dress 4 Oct (1/11, 29/11) Titans Training and Opportunity Meeting, Leonards, RINGWOOD, Hampshire, BH24 2NP 7.30pm .
please. Distributors £2.50 per head, guests FREE. Host: Cedar Court Hotel, Mayo Avenue, Off Rooley Lane, for 8.00pm start, £3 per distributor, Guests Free! Business
Andy Cooper, E/R: 0117 911 7561. BRADFORD, BD5 8HW, 7.30pm for 8.00pm start. dress please. Hosts Bob Dalton and Sue Marshall on
26 Sept It’s back, it’s bigger than ever, it’s ‘The Big 1’! The East Everyone welcome. Contact Neil Young on 07932 965 01425 480675 or Ezereach 02380987429.
Midlands premier event is coming up soon, so book now 071 or Ezereach: 0113 350 8763. 6 Oct (every 4 weeks) Birmingham Open BOM. The Plough &
to secure a place with top speakers – Mike and Jean Day, 12 Oct (second Tuesday of each month) BOM meetings at Harrow Hotel, 135 Hagley Road, BIRMINGHAM. 7.45pm
Mike Gough and Ram and Sylvia Laing. Knowledge is Carlisle. Border Gate Premier Inn, Carleton, CARLISLE registration for an 8.00pm prompt start. Ample free
King will also be there on the day, plus Barney’s Print CA4 OAD Tel: 01228 633311. 7.30pm for 8.00pm start. All parking, good reception areas & bar for team sizzles &
Shop. Tickets only £7 per person for a fantastic afternoon distributors and prospects/guests welcome. Hosts Alistair meeting your guests. Unfortunately there is no wheelchair
of training with a fantastic raffle. Starts at 12 noon (Doors Townsend and Malcolm Bullough and will feature a access to the room (upstairs). Only £3 per distributorship,
open 11am) Finish at 5pm. For further details contact presentation of the opportunity and a guest speaker. For guests free (bring loads & see your business grow). Hosts
Andy Buxton & Laura Kelly on 07830 190485. Make information, contact: Alistair Townsend 01228 528126 Gerard & Claire Tucker- Mawr (EzeReach: 0121 314 9785)
cheques payable to The Big One, 10 Cook Close, Belper, email: ali5kids@sky.com, Malcolm Bullough 01228 and Geoff & Diane Owen (EzeReach: 0121 314 4870)
Derbyshire DE56 0JJ. The meeting is at the Novotel, Long 675553 e mail: malcolmbullough@hotmail.com. www.birminghambom.co.uk.
Eaton, NOTTINGHAM - Jct 25 M1. You cannot by tickets 13 Oct (10/11, 8/12) Opportunity Meeting (change of venue) The 11 Oct (13/12) Eltham Open Evening. We may have changed to
on the day so don’t delay - book today - this will be a sell Bridge Inn, Altofts Lane, Whitwood, CASTLEFORD, bi-monthly but we are still the only open evening in South
out event. See you there. WF10 5PZ. Motorway junction: M62, Junction 31. London. Open to Blue and Red Groups. 7.30pm
3 Oct Fast Forward Runcorn Millionaires. Everyone welcome to Everyone welcome. Please note smart dress. Hosts registration for prompt 8.00pm start, ends around
listen to inspiring presentations from Gavin Scott, Geoff & Graham & Georgina Long. Eze 01937 858018. 9.30pm, then relax for a drink and a sizzle in our own
Fiona Webb and Michael & Sandra Laydon. Now there’s a comfortable Bar & Lounge. Still only £3 per
line up of talent for you all! At the Holiday Inn, Wood Lane
RUNCORN. Junction 12 of the M56, Noon Start. Just £8
SOUTH/MIDLANDS/WALES distributorship, guests free, dress code: smart casual.
Eltham Conservative Club, 254 High Street, ELTHAM,
at the door - cheap as chips. Raffle, Bucket of Money, London SE9 1AA. Contact Joyce & Pete Rowe on 020
20 Sept (18/10, 15/11, 13/12) South East Open Evening Bracknell.
BIDS table. Runcorn meetings are set to continue. 8463 7133 or Ezereach 020 3393 2408 or email:
Welcomes Blue & Red Groups across the Network. Join
Contact Irene Wilson, 01524 720192, 07768925020. jpr9@o2.co.uk.
us for an evening of fun with Opportunity Presentations
Ezereach 01524888875. 13 Oct (second Wednesday of every period – Blue) Mighty Oaks
and Kleeneze Stories. Hospitality Suite (upstairs),
16 Oct (13/11, 11/12) Going For Gold. At: The Globe Hotel, Opportunity Meeting. Ye Olde Bell, Barnby Moor DN22
Bracknell Leisure Centre, Bagshot Road, BRACKNELL,
Tuesday Market Place, KINGS LYNN, Norfolk. PE30 1EZ 8QS near A1, 5 minutes north of RETFORD. 7.30pm for
Berks, RG12 9SE. 7.45pm for 8.30pm start. Distributors
(Use hotel entrance in Kings Street, opposite ‘Prezzo’) 8.00pm start. Dress: Smart casual please. We promote
£3 - guests FREE Business dress please. Contact Debbie
7.30pm for 8.00pm prompt start. Business Dress only Ed Ludbrook’s Coaching approach. Everyone welcome.
Gee on 01628 626327 or Kate Lee on 0118 9268540.
please. £2.50 per person. Guests free. Everyone £3 per distributorship, £1 per guest. Maria and Derrick
21 Sept (19/10, 16/11, 14/12) Hemel Hempstead Opportunity
welcome. Contact Ann & John Coe on 01553 829241 or Longwright (Ezereach 01522 718671).
Meeting, Holiday Inn, Breakspear Way, HEMEL
Ezereach 01553 888118.
HEMPSTEAD HP2 4UA. £3 per distributor, guests free.
24 Oct The biggest open meeting in the South, The Business
Building Seminar for 2010 at the Blue Mountain Golf and
7.30pm for 8.00pm start. Business dress please. Hosts: REPUBLIC OF IRELAND
Rosina & Frank Pocock. Tel: 01442 256405.
Conference Centre, Wood Lane, Binfield, RG42 4EX (Nr 22 Sept (Week 3 of every Period). Portlaoise Open sizzle/training,
22 Sept (06/10, 20/10, 03/11, 17/11, 01/12) Swindon Business
WOKINGHAM) Berks. Just off Junction 10, M4. Everyone The Food Court, The Midway Centre, PORTLAOISE.
Opportunity Meeting 8pm start, business dress please.
is welcome. Starts at 11am (Doors open 10am) Finish at 7.30pm – 8.30pm. No charge, just buy a tea or coffee.
Guests Free, Distributors £2.50. Blades Bar, The Link
4.30pm. The Top Line Up of Guest Speakers include For more details, contact Kathleen Carolan on
Centre, Whitehill Way, SWINDON. SN5 7DL. Everyone
some of Kleeneze’s Top Distributors: Rob Forster 0879092508 or EzeReach 059 86 47500.
welcome. Contact Steve & Debra Nell 01793 238909.
(Platinum Premier) Distributor of the Year 2001/02, Jackie
27 Sept (25/10, 22/11, 20/12) Norwich Business Opportunity Do you have any Training or Opportunity meetings in
White (Gold Premier) Distributor of the Year 2004, David
Evening, Holiday Inn, Ipswich Road, NORWICH, NR4 your area? Let us know, at meetings@kleeneze.co.uk
Pemberton-Smith (Gold SED), Jaime de Caso (Gold
6EP 7.30pm for 8.00pm start. £3 per Distributor, guests
, or EzeReach 01772 977402 and we will include them in
SED), Rosina Pocock (Bronze SED) + others and the one
free. Business dress please. Contact Stephen on 07810 our weekly meetings diary.
and only Michael Khatkar - Mr Kleeneze. Knowledge is
126010.
King here on the day. Books, DVD, CDs Raffle worth over DEADLINE FOR WEEKLY SUBMISSIONS 4PM TUESDAY.
27 Sept (25/10, 22/11) Business Opportunity Meeting Portsmouth,
£500 and catalogues goodies to give away. Recognition
The Churchillian Pub – Portsdown Hill Road,
for the year parade. £10 Per Head, Details and bookings
Issue 36 ENTERPRIZE WEEKLY BULLETIN