1. Brand Campus Life
List what you are good at (skills and services):
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List characteristics of your relationships on campus:
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What makes you unique on campus?:
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Begin to create a branding voice:
“Our department is Campus Life. We __________________________ (help/assist/
train/inform, etc.) ____________________________ (who in the campus community).
Who are (what is their need?) ________________________________________.
In order to ________________________________________ (state the result).”