We all know huge tech companies suffering from Red Giant Syndrome: Yahoo!, Research In Motion, AOL, Nokia. Companies, once dominant in their markets, that continue to sell a huge number of products and services yet are losing consumers and customers at an alarming rate. Barring radical change, each is bound to collapse within a few years.
We call this situation Red Giant Syndrome. The term, borrowed from astronomy, originally refers to when a star exhausts the supply of hydrogen that has sustained it for millions of years and begins gobble up any bits of matter it can convert into fuel to sustain its existence. Consequently, they grow to hundreds of times their original volume while dramatically dropping in density. Over time, this imbalance leads to collapse.
But it doesn't have to be that way. IBM and Apple - both once "Red Giants" - successfully came back from the verge of implosion. How did they do it? We explain the 3 critical steps in this Slideshare. To read the accompanying article, head over to Forbes. http://blogs.forbes.com/jump/
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