1. Sales Presentation System

2. Common Frustrations
with Sales Material...

3. Out of Date

4. Ineffective

5. Overwhelming

6. Inconsistent Messaging

7. Storage Problems

8. Distribution Challenges

9. Your sales
message
is a process.

10. it should be
EXPERIENCED
not
INTERPRETED

11. Sales Presentation System
Your sales process deserves a

12. Otherwise, you may face...

13. Ad-hoc Methods

14. Unnecessary
Variation

15. Confusion

16. Haphazard Results

17. Hammock helps its clients
create effective
Sales Presentation
Systems

18. Build Store
Update Share

19. What’s a System?

20. messa
ge

21. Intrigue
1st Degree:
Presentation
2nd Degree:
Follow-Up

22. Spark Interest
Get a Meeting
Intrigue

23. Face-to-Face
Message Controlled
Customizable Slide Decks
1st Degree: Presentation

24. Most people stop here.

25. And do this...
“Can we have a copy?”
—“sure”

26. RIGHT opportunity
WRONG medium

27. It’s not a leave-behind.
It’s not even the presentation.
1st Degree:
Presentation

28. 1st Degree:
Presentation
It’s a visual aid—
useless without the presenters.

29. Message Continuity
Timely Follow-Up
2nd Degree: Follow-Up

30. 2nd Degree: Follow-Up
Used to fill any gaps, address objections
and pass on to decision makers not initially present.

31. 2nd Degree: Follow-Up
Print. Digital. Interactive.

32. Systems also include:

33. Style Guide & Graphics Library

34. Storage & Versioning

35. Distributing Solutions

36. Your sales
message
is a process.

37. it should be
EXPERIENCED
not
INTERPRETED

38. Hammock Inc.
www.hammock.com