1. alford City College JOSH ROBINSON
Eccles Centre
AS Media Studies
Foundation Portfolio
Colour– The main colours on this magazine cover are, white, black, blue, yellow, all of which conflict, white and black contrast from each other and yellow and blue connote opposite things. White connotes, pure, fresh.
Black connotes, unknown, darkness, danger which appeals to the target audience who listen to rock music, yellow which means warning unlike blue which connotes calm, relaxing.
Masthead – The Masthead is a unique style and the font appeals Photography Lighting-The lighting is bright on his face to
to the target audience of the magazine, teenagers, young adults make him the dominant contrast, this is quite
and the secondary audience middle-age adults. It is behind the conventional when it comes to music magazine covers.
main image because font style alone is audience familiarity, so
The Target audience bought the magazine for the main
the full logo doesn’t need to be seen to know that the magazines
story, more than the small stories that are scattered
‘Kerrang’. It is white on a black background making it the
dominant contrast, and follows the colour scheme of the around the cover.
magazine. It follows the conventions of a magazine mast head
Coverlines– The cover lines are blue to make it stand out on
because it covers all the top of the page.
the black background catching the attention of the audience.
Main image–The Main Image is a picture of Billie Joe It also encourages the consumer to read the magazine by
Armstrong, this appeals to a wide audience, because using words like WIN, this shows the audience what the small
articles of the magazine are.
Green Day is a very popular band. He has been given a
black leather coat, which is a stereotype of a rock star and
black symbolises danger and darkness, which is usually
Typefaces– The type face is rather informal, giving off a
what Rock Bands sing about. His face is also the dominant representation of the magazine being aimed for a younger
contrast because it’s white on a black background; this audience. The text is bold and easy to read, which aim also
matches the colour scheme of the magazine, white, black, aims to the older audience aswell
yellow and blue. Ideology is also used on this front cover, Design Principles Used? In this music magazine, they do a
because he’s every young ‘rockers’ hero, everyone wants very good job of following the Guttenberg design principle,
to be him. with the dominant K and win, being in the top left. The image
used also follows the rule of thirds with the main stories being
Model credit– The Model credit is a quote from Billie Joe
in the main optical area. This is informal balanced
Armstrong, this quote gives the audience an idea that he isn’t as
tough as he is seen by everyone and people can relate to him Main cover line– The biggest text on the page other than the
more because he’s sharing his feelings, “sometimes I feel mast head is the main cover line, the colour and size shows us
secluded…” This appeals to a middle-age audience because they that it is supposed to be the dominant contrast and that
want to know about music news. The name Green Day is the audience is supposed to see it. It is aimed at the teen to
dominant contrast because people know him more by his band young adult audience because of the band, green day is a
name than his actual name, which is why underneath his name is band more aimed towards the younger audience. The size of
smaller. the text suggests that it’s going to be the main article of the
magazine.
House Style– The colours used, white, black, yellow and blue are consistent throughout Target Audience - The target audience of Kerrang is a young teenage audience leading up to an older young adult audience.
the front cover, this makes it look professional but the skew of words and headings, plus It is easy to tell because the fonts and other things on the front cover show that it appeals to a younger audience rather
the fonts used make the magazine informal, which appeals to the audience and the than someone retired, plus Kerrang is based more around newer bands.
connotations of rock, it is very unlikely to see a rock star dressed very formal.

2. alford City College JOSH ROBINSON
Eccles Centre
AS Media Studies
Foundation Portfolio
Colour– The main colours on this magazine cover are, white, red and blue, all of which conflict, blue and red contrast from each other. White connotes, pure, fresh. Red connotes passion and power. Blue connotes calm
and relaxing.
Masthead – The Mast head is the dominant contrast of the Photography Lighting -The lighting is bright on all of their
magazine cover because it is red on a blue background. It goes faces, but mostly the man in the middle, to make them
against convention because the mast head usually takes up the the dominant contrast, this is quite conventional when
entire top of the magazine but in ‘Q’ magazine it’s only placed in
it comes to music magazine covers.
the top left. It has been placed behind the main image because
‘Q’ is a popular magazine and just seeing the placement of the Coverlines– The cover lines are blue to make it stand out on
logo and its colours is audience familiarity because it is one of the the grey background catching the attention of the audience. It
only magazines that do this. Red symbolises power and new, also encourages the consumer to read the magazine by using
which appeals to the target audience because they want to know big numbers like 50, this shows the audience what the small
about the latest music news. articles of the magazine are and leaves the audience
wondering what the 50 acts are.
Main image–The Main Image is a picture of MUSE, this
appeals to a wide audience, because MUSE is a very Typefaces– The type face is formal, giving off a representation
popular band and a lot of the songs appeal to the of the magazine being aimed for an older audience, teenagers
magazines target audience. All of the band members and middle age. The text is bold and easy to read, which aim
also aims to the older audience as well. The white text across
except the one in middle have a black coat, this makes
the cover is all in capitals to attract consumers. The part
them stand out from the background but because of the
where it says ‘mick JAGGER’ has been written in an unusual
one in the middles grey coat, he is the dominant contrast way, ‘JAGGER’ has been made bold unlike ‘mick because the
of the front cover. They are all stood in very ‘tough’ poses designers know that people will know Jagger, more than mick.
to make themselves look cool, which appeals to the target
audience and also, attracts people who look at the cover.
Main cover line– The biggest text on the page other than the
Model credit– The Model credit is a quote from MUSE, this quote mast head is the main cover line, the colour and size shows
gives the audience an idea that the band are very optimistic and us that it is supposed to be the dominant contrast and that
have high hopes about what they will achieve later in their career, audience is supposed to see it. It is aimed at the teen to
The quote ‘We’ll be the first band in space’ also appeals to the young adult audience because of the band, MUSE is a band
reader because they want to know what has happened to the more aimed towards the Teenage-Adult audience. The size of
band, this also appeals to a middle-age audience because they the text suggests that it’s going to be the main article of the
want to know about music news. The name MUSE is the magazine.
dominant contrast because people know them more by their Design Principles Used?
band name than their faces, thus bringing in a wider audience.
Like most Q music magazines, they do a very good job of
House Style– The colours used, white, red and blue are consistent Target Audience -The target audience of ‘Q’ magazine is a young teenage
following the Guttenberg design principle, with the dominant
throughout the front cover, this makes it look professional. All of the audience leading up to an older young adult audience. It is easy to tell
Q, being in the top left. The image used also follows the rule
text throughout the cover is formal, based on their positions and their because the fonts and other things on the front cover show that it appeals
of thirds with the bands faces in the main optical point. This
type of font. Except for the word MUSE, this is informal. This style of font to a younger audience rather than someone retired, plus Q magazine is
image has informal balance as although they are placed in a
is very professional and not only appeals to the teenage audience, but it based more around popular bands, that’s have an audience of older
formal way, each person is different and wearing different
also appeals to the older audience who read ‘Q’ magazine for the music audiences. clothes.
news.

3. alford City College JOSH ROBINSON
Eccles Centre
AS Media Studies
Foundation Portfolio
Colour– The main colours on this magazine cover are, white, red and yellow, all of which conflict, yellow and red contrast from each other. White connotes, pure, fresh. Red connotes passion and power. yellow connotes
danger and explosions.
Masthead – The Mast head is the dominant contrast of the Photography Lighting-The lighting is bright on his face, ,
magazine cover because it is white on a blue background. It to make him the dominant contrast, this is quite
follows convention because the mast head usually takes up the conventional when it comes to music magazine covers.
entire top of the magazine. It has been placed behind the main
image because VIBE is a popular magazine and just seeing the
placement of the logo and its colours is audience familiarity. Red Coverlines– The cover lines are white to make it stand out on
symbolises power and new, which appeals to the target audience the grey background catching the attention of the audience. It
because they want to know about the latest music news. also encourages the consumer to read the magazine by using
big numbers like 50, this shows the audience what the small
Main image–The Main Image is a picture of 50 cent, this articles of the magazine are and leaves the audience
appeals to a wide audience, because 50 cent is a very wondering what the 50 acts are.
popular rapper and a lot of the songs appeal to the
Typefaces– The type face is formal, giving off a representation
magazines target audience, of teenagers to young adults.
of the magazine being aimed for an older audience, teenagers
50 cent is wearing a black suit; this makes him stand out
and middle age. The text is bold and easy to read, which aim
from the background, meaning he is the dominant also aims to the older audience as well. The white text across
contrast of the front cover. He is stood in a very ‘tough’ the cover is all in capitals to attract consumers. The part
pose to make himself look cool, which appeals to the where it says IS LIL B YOUR GOD has been written in an
target audience and also, attracts people who look at the unusual way, LIL B has been made bold to stand out.
cover. This is also a stereotype of a rapper.
Model credit– The Model credit is a phrase about 50 cent, this
quote gives the audience an idea that he is going to do something Main cover line–The biggest text on the page other than the
big that will happen later in their career, The quote global terror mast head is the main cover line, the colour and size shows us
also appeals to the reader because they want to know what has that it is supposed to be the dominant contrast and that
happened to him, this also appeals to a middle-age audience audience is supposed to see it. It is aimed at the teen to
because they want to know about music news. The name 50 is young adult audience because of the rapper, 50 is more
the dominant contrast because people know them more by their aimed towards the Teenage-Adult audience. The size of the
band name than their faces, thus bringing in a wider audience. text suggests that it’s going to be the main article of the
magazine.
House Style– – The colours used, white, red and yellow are
Design Principles- This magazine follows the Guttenberg
consistent throughout the front cover, this makes it look
design principle, with 50cent being in the main optical point,
professional. All of the text throughout the cover is formal, based
and the iconic V from the logo being in the top left. The text
on their positions and their type of font. This style of font is very Target Audience -The target audience of VIBE magazine is a young teenage
used also follows the rule of thirds with the main stories being
professional and not only appeals to the older audience of the audience leading up to an older young adult audience. It is easy to tell because the
where the lines cross. The barcode etc. is also in the dead
magazine. fonts and other things on the front cover show that it appeals to a younger
corner. This image has an informal balance as his clothes are
audience rather than someone retired, plus VIBE magazine is based more around
different and the background is different on both sides,
Bands and rappers with a tough look to them.