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eCommerce

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    eCommerce eCommerce Presentation Transcript

    • Your class are a group of employees from a small software company who sell outdoor activity goods
      online (tents, boots, hiking gear etc.).
      You are consultants who specialise in online customer service management. You have been hired to
      advise them in areas such as customer retention.
      Split your talk into 2 sections: an overview the attraction/retention strategy; and take Rules 5 and 6
      and expand on them with a detailed presentation of how they should exploit these ideas for future
      success.