SmartZones Infographic
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Smart Zones is a breakthrough audience identification platform that maps nearly 100% of online, home, education and business traffic into qualified target-ready audiences — all while protecting user privacy and without using intrusive cookies.
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SmartZones Infographic
- 1. THE COOKIE HAS CRUMBLED. IT’S TIME FOR A NEW APPROACH Smart Zones is a breakthrough audience identification platform that maps nearly 100% of online, home, education and business traffic into qualified target-ready audiences — all while protecting user privacy and without using intrusive cookies. FARTHER REACH 35 Cookies are no longer effective and challenged by reach. GREATER ACCURACY 30 Unique user reach with online targeting methods. Unique user (Millions) 25 20 15 125% INCREASE IN CLICK THROUGH RATE OVER THE AVERAGE. 10 600X 30-35% RETARGETING SMART ZONES 1st PARTY COOKIES OF COOKIES ARE BLOCKED GEO • IP 0 3rd PARTY COOKIES 5 7-10 HOUSEHOLDS PER SMART ZONE MORE ACCURATE THAN ZIP-CODE GEO-TARGETING. INCREASED PRIVACY USERS REACHABLE BY COOKIE BASED TARGETING Do not track policies are continuing to be considered and proposed. MICROSOFT & MOZILLA HAVE ELECTED TO BLOCK COOKIES WITH THEIR BROWSERS COMPARATIVE PERFORMANCE TRADING DESK PARTNER INDUSTRY AVERAGE* INDUSTRY RTB AVERAGE SMART ZONES % CTR 125% average lift over behavioral targeting on RTB 0.30 0.25 0.20 0.15 0.10 0.05 0.00 POLITICAL/ NON-PROFIT COMMUNICATIONS INDUSTRY FINANCE B2B RETAIL AUTO EDUCATION T&E HEALTH & BEAUTY COMMUNICATIONS POLITICAL/NON-PROFIT HEALTH/ BEAUTY SMART ZONE % CTR T&E EDUCATION AUTO RETAIL B2B TRADING DESK PARTNER LIFT INDUSTRY RTB INDUSTRY AVERAGE* AVERAGE** FINANCIAL LIFT 0.30% 0.07% 327% 0.15% 99% 0.27% 0.08% 240% 0.07% 289% 0.26% 0.07% 240% 0.07% 289% 0.24% 0.05% 377% 0.11% 117% 0.23% 0.06% 279% 0.05% 355% 0.21% 0.07% 195% 0.11% 88% 0.16% 0.07% 125% 0.11% 43% 0.16% 0.06% 161% 0.12% 30% 0.09% NA NA 0.06% 42% Results generated from over 600 campaigns between January and December of 2012 reveal that advertisers across various industries are expecting significant lift as a result of Smart Zones – the breakthrough alternative to cookie-based behavioral targeting that is 100% “Do Not Track” compliant. * Click-through rates are reported from a Trading Desk Partner using behavioral targeting. ** MediaMind Industry Global Benchmark Report 2011.