2. You’re an Author… How are you marketing your book?
Who is your target audience? Who really
will read your book and why…
Are you connecting with your audience?
The idea is to meet your audience where
it lives, and reads!
Talk it up, and talk it up some more –
don’t be shy. Take advantage of EVERY
opportunity to promote your book.
Create a sense of urgency – start a
drive.
Keep the buzz going – find new reasons
and angles to promote your book.
The Open Mic Book Club can help you
reach and connect with your target
audience!
3. Reach your audience STATEWIDE
The Open Mic Talk Show is broadcast in
the 3 largest markets in Oklahoma
(Oklahoma City, Tulsa, and Lawton).
The Open Mic Talk Show airs Monday
through Friday from 9am to 11am and
reaches about 70,000 listeners
The Open Mic Talk Show’s audience is
predominately 25-54 African American
(90%).
The Open Mic Talk Show listeners is
educated (67% with some college
education)
4. The Open Mic Book Club Target Audience
African American
Female
25-54
Married
College Educated
62% HH Income more than 35k per year
5. Marketing Opportunity
The Open Mic Book Club is unique opportunity to market your book to the African
American community in the state of Oklahoma.
Featured as the Open Mic Book Club “book of the month” (20 10-second live liners
to promoting your book)
On-air interview during the Open Mic Talk Show (15 to 30 minute interview)
16 total social media post on KRMP (92.1 Heart and Soul-OKC) and KGTO (The
Touch 1050 AM-Tulsa) Facebook pages
Featured at the Open Mic Book Club monthly meeting
Link on Open Mic Book Club webpage
Total Investment: $500
6. Contact information
If you’re interested in using the
Open Mic Book Club to market
your book please contact:
Johnny Moore
405-425-4100
jmoore@kvsp.com
