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Barsoom Pitch

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This was a presentation I used for a casual pitch to market a friend's restaurant.

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Barsoom Pitch

  1. 1. -ve +ve Congruity Tasteful Decor Clear Message Good Food Nice Music Hesitation
  2. 2. Secret Manifesto
  3. 3. Mission
  4. 4. “To gather a tribe of people who can change the future.”
  5. 5. Business Owners Creative Freelancers Writer & Storytellers
  6. 6. Tactics
  7. 7. Passkey     141 Tapas /Drinks Internet Access Free Refills Reservations Meal on Birthdays
  8. 8. 1. Business Meetings 2. Cocktails with friends 3. Spouse for a Night out
  9. 9. o  Customers that create customers
  10. 10. Creative Conclaves   Creative Driven Resourceful
  11. 11. o  Where business owners, creative professionals and storytellers meet each other.
  12. 12. o  Building connections between tribe members.
  13. 13. The   How do you guys know each other? Where should we meet?
  14. 14. Most Interesting Business Of The Week (sm/em@il/sms)
  15. 15.   Tribal Space Bar The   3 Months
  16. 16. Passkey conclaves miBOW
  17. 17. Metrics
  18. 18. o  Reviews and Articles (total/+ve) o  Members and Subscribers o  Social Media Followers o  Bottom Line
  19. 19. o  15 people x 4 Free Conclaves = 60 Attend o  50% Join = 30 Members/ Month o  90 Members @3000/month o  Bottom Line = 2.7 L Subscription
  20. 20. o  100 Members @ 3L o  4Nights @ 4L o  Regular Take
  21. 21. 3 Months 100 Members Spouse, 1 meeting, 3 friends 500 people @ Rs. 500
  22. 22. Cost
  23. 23. 3% +/- 1%
  24. 24. Service
  25. 25. 2.  1.  Analytics/Reports Relations/ Damage control 3.  Event Mngt.
  26. 26. 1.  Team Spoon Salaries 2.  Software 3.  Advertising
  27. 27. •  •  •  Mystery Shopping Design/Branding •  Photography/videography •  Website Design/ Mngt. •  Training/Development Advertising (magazine/radio/TV) •  PR •  Stunts •  Intefaces deisgn •  Mapping •  Guides •  Events •  Awards •  PR/Marketing Agency
  28. 28. Requirements •  Co-operation •  Total take •  Covers •  Average Check size •  Item Sales (most popular)

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