The Promenade at Wyomissing Square - a 33,000 SF specialty retail center currently under development in Wyomissing, Berks County, PA was featured as the Shopping Center "Project of the Month" in the July 2013 issue of the Mid-Atlantic Real Estate Journal. To learn more about this unique retail development visit The Promenade's website at: www.PromenadeAtWyomissingSquare.com
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The Promenade at Wyomissing Square - Project of the month - Mid-Atlantic Real Estate Journal_June 2013
1. www.marejournal.com Mid Atlantic Real Estate Journal — Shopping Centers — Retail Profiles — June 28 - July 11, 2013 — 5C
SHOPPING CENTERS SPOTLIGHT
5TH
ANNUAL RETAIL PROFILES SPOTLIGHT
THE PROMENADE AT WYOMISSING SQUARE POM
Project of The Month Featuring The Promenade At Wyomissing Square See Page 6C
Greg T. Heflin
VP/Partner
Brickstone Realty
Bruce W. Kranz
Senior Vice President
Hylant Group
Ward McMasters, P.E.
President
Earth Engineering Inc.
Peter Gallicchio
President
Remco Realty Group
Robert Delavale
Director of Leasing
Breslin Realty Development Corp.
Chad Stine
Vice President/Partner
Bennett Williams Realty
James Balliet
President
KW Commercial-The James Balliet
John Connors, Jr.
Development Associate
Brickstone Realty
2. 6C — June 28 - July 11, 2013 — Shopping Centers — Mid Atlantic Real Estate Journal www.marejournal.com
proJeCt oF the Month
33,000 s/f retail center, located in at Hill Ave. & Park Rd. in wyomissing, PA under development
the Promenade at wyomissing Square
announces prime retail availability
YOMISSING, PA
— P r o m e n a d e
Square, LLC is
pleased to present prime re-
tail space available for lease
at The Promenade at Wyo-
missing Square, a 33,000 s/f
specialty retail center located
in at Hill Ave. & Park Rd.
in Wyomissing, just a block
north of Penn Ave. across
from the VF Outlet Village.
The project is currently under
development and is scheduled
to open in Fall 2013. Avail-
able space ranges from 800
s/f – 12,000 s/f with a base
module of 1,860 s/f and 20ft
of frontage.
Aggressive Leasing
Campaign
With the economic recovery
in full swing and the first
three phases of the Wyo-
missing Square project fully
developed and stabilized -
Promenade Square, LLC is
launching an aggressive leas-
ing campaign to develop the
retail component and fi ll The
Promenade with a targeted
tenant mix that will consist
of local, regional and national
brands.
It will be anchored by high
quality food & beverage ven-
ues. A new 5,300 s/f fi ne dining
establishment with outdoor
seating for 48 will join the
existing restaurant anchor
Viva Bistro & Tapas Lounge
to bookend the site. The ten-
ant lineup will likely include
tenants in the following retail
categories: gym/fi tness center,
massage/spa, coffee /bakery/
café, specialty grocer, frozen
yogurt, fast casual dining.
John Connors, master de-
veloper of Wyomissing Square
and principal of Promenade
Square, LLC explains, “It is
our aspiration to bring an
exceptional retail experience
to this landmark development
and create a town center like
environment with an elegant
public gathering space that
allows for the integration of
the people, the place, and the
larger community.”
Promenade features:
Elegant Public
Gathering Space
The retail shops & restau-
rants will be organized along
an 11,000 s/f outdoor “prom-
enade” that will be the defi n-
ing element of the project.
The Promenade is designed
to be the ceremonial “front
door” of Wyomissing Square,
providing an elegant public
gathering space and creating
W
the perfect context for what
will be Berks County’s most
upscale shopping & dining
destination.
High Quality Design
& Building Materials
Custom milled Douglas fi r
wood storefronts are being
provided for all retail spaces
and custom wood canopies will
be installed over all window
bays. Wood frame and fabric
awnings will be installed over
all double door storefront
entries. Awning fabric will
include signage for individual
tenants and building mounted
awning lighting.
Central town
Center Location
The Promenade is conve-
niently located at the door-
step of Berks County’s larg-
est employment hub and
its most affl uent residential
neighborhoods. It’s the fi rst
new retail center developed
in such a prime location since
the1970s.
wyomissing Square
Mixed-Use Center
The Promenade is the fi nal
component of a larger mixed-
use brownfi eld development
project that began back in
2007 and transformed a for-
merly underutilized 13-acre
brownfi eld infi ll site with an
adaptive reuse of an aban-
doned industrial building
into a thriving mixed-use
center with a 248-unit luxury
apartment complex known
as 100 Park and a 135-room
Courtyard Hotel by Marriott.
In addition, a separate 60,000
s/f offi ce build was renovated
and rebranded as Berkshire
Professional Center. An
existing restaurant - Viva
Bistro & tapas Lounge
was remodeled and reposi-
tioned during this phase as
well and currently occupies
the 13,000+ s/f endcap space
nearest Park Rd.
100 Park, Berks County’s
premier apartment communi-
ty is 96% leased with 282 full-
time residents. the Court-
yard hotel– Berks County’s
fi rst Marriott has raised the
bar in the local hospitality
community and fast became
the market leader in rate and
occupancy. The Berkshire Pro-
fessional Center is 90% leased
to the Reading Hospital at
Wyomissing for administra-
tive offi ces. And Viva Bistro
& Tapas Lounge is a regular
Best of Berks recipient draw-
ing more than 3,500 patrons
per week. n
www.promenadeatwyomissingsquare.com
FOR LEASING INFORMATION CONTACT:
Greg Heflin 215-592-8905 gheflin@brickstoneco.om
John Conners 215-972-1550 jjconners@brickstonco.com