Overcome the Most Common Reasons Prospects Don’t Buy

1. Create a Webinar That Sells
Although webinars provide a number of benefits to the audience, not everyone will be eager to sign up
so quickly. Your potential audience will often come up with a number of reasons why NOT to sign up for
your event. Of course one of your goals would be to convince them of its merits. Here than are some of
the more common reasons why people don’t sign up for webinars, and how you can convince them to
do so.
Many people think that webinars won’t work
The best way to overcome this hurdle is to provide proof. Start off with a list of real world situations
dealing with personal, work, or financial issues. You then use your webinar as an example of how you
can help them deal with those very issues.
Most people aren't compelled to act immediately
You will have to be prepared to deal with people who don’t feel that they have to sign up immediately.
And one of the best ways to convince them otherwise is by employing the “Push, Pull Close” method.
First, provide then with a short list of benefits that they will get by signing up right now. You then outline
the consequences of missing out on your webinar.
The Web audience generally needs a lot of convincing
It can't be helped that most people treat email marketing with a healthy measure of suspicion. Again,
the best way to circumvent this issue is by providing proof of actual benefits. If you present your proof in
a compelling and engaging manner, your readers will be more likely to pay attention and become
convinced of the benefits of your webinar.

2. People don’t want to work too hard
Most people don’t want to have to go through a long and tedious process in order to attend a webinar.
If you can make the process much easier for them, you increase the likelihood of attracting reader
interest.
View the original article: Create a Webinar That Sells
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