Health 2 Humanity (H2H) is a social enterprise that develops natural soap products. Their mission is to eradicate preventable diseases and empower economic prosperity in impoverished regions by establishing factories, jobs, and scholarships. So far they have implemented projects in 12 locations across Africa, distributed over 45,000 soap bars, created 28 jobs and granted 8 scholarships. Their soaps are made with botanical oils and ingredients sourced from Africa to benefit communities there.
2. MISSION STATEMENT
To sustainably develop products that have a parallel purpose of
eradicating preventable diseases and empowering economic agency in
destitute regions around the world.
H2H...Empowering Lives through Health and Prosperity.
BRAND POSITIONING
Health 2 Humanity initiates the transformation of
today’s consumer purchase into tomorrow’s
pathway of international health and well being.
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3. H2H CONTINUUM
REDUCING THE SPREAD OF DISEASE WHILE EMPOWERING
PROSPERITY GLOBALLY
H2H...Empowering Lives through Health and Prosperity.3
4. (May 2014-Present)
- 12 locations implemented throughout
Uganda, Ghana, and Kenya
- Over 45,000 bars distributed
- 28 jobs created
- 8 scholarships granted
- Up to 25% illness rate drop in sponsored
areas
- 100% eradication of skin diseases / rashes
in sponsored areas
WHAT WE HAVE
ACCOMPLISHED SO FAR:
4 H2H...Empowering Lives through Health and Prosperity.
5. Kenyan Government
PROJECTS
1. $2M H2H Factory Establishment
- 500 jobs created
- 20,000,000 Bar Distribution
1. $180K H2H Incubator Locations
- 9 location start ups
- 36 Jobs Created
- Cross-county brand
representation
ENDORSEMENTS:
- H.E. Kenneth Lusaka, EBS, CBS County Governor
- Adan Mohammed Cabinet Secretary of Industrialization
- Hon. Dr. Reginalda Wanyonyi, MP
- Hon. Stephen Nendela, Executive Member
- Hon. Stephen Kokonya, Minister of Health
- Hon. Mary Muthoni, Chamber of Commerce & Industry
5 H2H...Empowering Lives through Health and Prosperity.
6. • US bar and liquid soap market: 3 billion
• Bar soap retail sales: over 1 billion
• Consumers perception:
Grassroots + locally sourced benefits
Natural ingredients + pure products + no chemicals
H2H...Empowering Lives through Health and Prosperity.
INDUSTRY OVERVIEW
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7. GMG Survey: 1/3 of the US population is interested in
supporting products and services that support causes and
help make the world a better place.
Target Market:
Young people, particularly those in the 18-24 age bracket
with a skew to women are very interested in socially
responsible brands.
WATER
H2H...Empowering Lives through Health and Prosperity.
BRAND APPEAL
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Consumers believe in brands with a corporate soul!
9. Blended Using Age Old
Cold Process
Each Oil Has Skin
Rejuvenating Features
Taken To Market Only
When Oils Are At Peak Of
Healing Qualities
Connecting Us With Our
African Partners
Plant Bits Exfoliate Skin
Responsibly Sourced And
Harvested
Coconut Oil: All-in One Skin
Healer- Bug Bites, Rashes,
Wrinkles, And Sun Damage
Shea Butter: Repair
Antioxidant Vitamins A, D,
E-inflammation And
Protection
Castor Oil: Skin Treatment-
ringworms, Infections,
Scars, And Acne Prevention
RSPO Palm Oil: Removes
Dirt And Replenishes Oils-
Cancer Fighting
Lemon: Energizing
Antibacterial And
Antifungal Agent
Lavender: Soothing
Relief With Disinfectant
Qualities
Peppermint: Calming
And Cooling Effect
Known To Help Treat
Sore Muscles
SUPERIOR OIL FUSION AFRICAN BOTANICALS MOISTURIZING AGENTS ESSENTIAL OILS
NON-GMO | CRUELTY FREE | HYPOALLERGENIC | SENSITIVE SKIN |
BIODEGRADABLE
PRODUCT BENEFITS
H2H...Empowering Lives through Health and Prosperity.9
10. Alexandra J.: lemon bar
“Tangy and zesty is right. I could eat this
stuff, it has a real kick and makes you feel
super clean. I used to love Coast soap “The
Eye Opener”, but now that we know more
about the cheaper, harsher ingredients in
regular soaps, I won’t touch Coast. So now
that I found this “all natural” lemon one, I’m
hooked on citrus again. Thanks, too, for
serving orphans in need. Glad to pay a little
more for the privilege of helping!”
H2H...Empowering Lives through Health and Prosperity.
CUSTOMER REVIEWS
Jim S.: lavender bar
“My wife absolutely LOVES
this soap. She used to use a
bottle of body wash in the
shower but with this lavender
she’s back to using a bar.”
Scott S.: peppermint bar
“Smelled so good, I licked the bar!
And it tasted great… no fooling.”
Bridey H.: natural unscented bar
“This soap is amazing for washing
hands, but it is also WONDERFUL for
my skin–really gentle and high quality!
Sometimes soap dries out our skin, but
this soap is really mild. I have bought
H2H soap for friends and family. Great
stuff with a wonderful message.”
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11. Over 60 Million Impressions
H2H...Empowering Lives through Health and Prosperity.
TRADITIONAL MEDIA
GROWTH
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14. • Retail price at $5.99 provides healthy margin
• Premium soap growing
• Four new varieties planned for the Q1 2017
• Mid-tier shelf placement.
• Social consciousness is a competitive edge
• 18-24 millennials / older women attracted
• Men represent 35% of users
• Global giveback
• Domestic presence
H2H...Empowering Lives through Health and Prosperity.
SUMMARY
• H2H Media outreach over 60M
impressions
• CEO John Cefalu has been on network
TV 10 times promoting the brand and
the cause
• Google Adwords optimization
• Facebook Optimization in place to drive
awareness
• Localized events planned that will receive
national media exposure
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