Dove marketing mix

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Dove marketing mix

  1. 1. Everyday moisture is the key to beautiful skin USP: Deep Moisturizer for skin DOVE
  2. 2. Product: Deep Moisturizing Beauty Bar Dove Dove Pink Dove Fresh Touch Price: PKR 95/ for 135 g bar Placement: Available at retail stores MARKETING MIX- DOVE
  3. 3. Promotion: Personal care beauty bar. Mild moisturizing bar with 1/4th moisturizer in it. Dove is committed to help all women realize their personal beauty potential by creating products that deliver real care. Dove Campaigns: Dove Movement for Self Esteem Dove Real Role Models Dove Real Beauty Sketches MARKETING MIX- DOVE (CONT…)
  4. 4. DEMOGRAPHIC: Gender: Female Age: 18 onwards Occupation: Housewives, Students, Working women SEGMENTATION
  5. 5. PSYCHOGRAPHIC: Social Class: Middle Class and above Lifestyle: Women who are upto date and are concerned about how they look Dove aims to create a psychology in women where 'beauty' is for everyone regardless of the age, color, body shape and size. The message Dove is spreading is ''you 're beautiful the way you are“ SEGMENTATION
  6. 6. Target market: Newborn Baby Toddler Mother JOHNSONS BABY SOAP
  7. 7. Product: It’s a white soap with added moisture and a delicate fragrance for mother and child both. Place: Available at all utility stores, superstores, super markets of urban regions. Price: They are following competitive pricing strategy. Their product prices are similar to those products available in the market. Promotion: Advertising, print ads, media, social marketing, in-store promotion-kiosk, hoardings. POSITIONING
  8. 8. Cleanse your baby's face and body with this form-fitting, grip able bar for easy bathing Try it for baby. Try it for yourself ADVERTISING MESSAGE

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