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Making Money
With Google
  By Jimena Cortes




                          1
    www.wizardmedia.net
Who Am Iā€¦
ā€¢ 7 years of marketing experience
ā€¢ 4 years of SEO experience
ā€¢ Author of ā€œSecrets of SEO Marketing:
  Strategies on How I learned to Get to the Top
  of Search Engines and How You Can Tooā€
ā€¢ Have ranked several websites on page 1 of
  Google
ā€¢ Most importantly generated ROI of 300% or
  more for my clients using SEO strategies

                   www.wizardmedia.net            2
My Book on Amazon




     www.wizardmedia.net   3
There Are 2 Ways to be on Page 1 of
             Google:




              www.wizardmedia.net     4
Why I Love SEO and You Should Too:
The Three Keys To Online Success
1. What do people really search for?
2. Do they find your website?
3. And are they buyers?




                       www.wizardmedia.net   6
What Do They REALLY Search For?
ā€¢ Key Words
ā€¢ Example= ā€œPlastic Surgeonā€
   ā€“ too generic
   ā€“ competing with every plastic surgeon in the country!
ā€¢ ā€œPlastic Surgeon in Las Vegasā€ ā€“ location specific
ā€¢ Google Tells You search traffic
https://adwords.google.com/select/KeywordToolExternal
ā€¢ Type in ā€œKeyword Toolā€ in Google.

                       www.wizardmedia.net                  7
Example ā€œPlastic Surgeon Las Vegasā€




ā€¢ Adding ā€œsā€ = 16 times more traffic
ā€¢ The secret to how people search to find your
  type of business.



                   www.wizardmedia.net           8
Can They Find You?
ā€¢ According to numerous studies, hereā€™s where
  people clickā€¦
  ā€“ #1 ranked Site gets 41% of the clicks,
  ā€“ #2 ranked site gets 12% of the clicks,
  ā€“ #3 ranked site gets 8.5% of the clicks
  ā€“ Rest of sites #4 on get less.
ā€¢ What this meansā€¦
ā€¢ If you are not in top 3, you are not getting
  your potential customers to your site!

                     www.wizardmedia.net         9
3 Best Places to be
 Found Online to
  Dominate Your
     Market
       www.wizardmedia.net   10
ā€œLocalā€ Search




    www.wizardmedia.net   11
ā€œNormalā€ Search




    www.wizardmedia.net   12
PPC (Pay-Per-Click)




      www.wizardmedia.net   13
What Can You Make From A Proper
        SEO Campaign?




            www.wizardmedia.net   14
The Las Vegas Market for Plastic
           Surgeons




           www.wizardmedia.net     15
If You Paid For All This Traffic




    4,984 Total Searches x $5.24 AVG CPC=
                  $26,116.16
             www.wizardmedia.net            16
Letā€™s Do The Numbersā€¦
ā€¢   4,984 Monthly Traffic Online
ā€¢   Letā€™s be conservative (lets say 10% visit your website)
ā€¢   498 visitors/month
ā€¢   5% of traffic becomes a lead= 25 leads
ā€¢   25% of leads become patients= 6 new patients
ā€¢   Patient Value = $3,000
ā€¢   6 * $3,000 = $18,000
ā€¢   $18,000 = Gross Revenues from just 10% of the
    search traffic! Thatā€™s what being on page 1
    means for many businesses who do this right
                        www.wizardmedia.net               17
What My Clients Say:




      www.wizardmedia.net   18
And Anotherā€¦
I have been utilizing the services of Jimena Cortes and
Wizard Media for SEO and internet marketing campaigns
over the past year. The return on investment for me has been
excellent, and is increasing month to month. I have doubled
the number of new clients from the prior year, and I am
anticipating a greater increase this year as well. The increase
has come almost exclusively from calls originating from the
internet. Jimena keeps in constant communication with
me, and provides me timely reports on my progress in the
search engine rankings. She analyzes my progress, and
suggests changes in the campaign strategies to react to
changes in the market. I highly recommend Jimena Cortes
and Wizard Media for any type of internet marketing, social
media marketing, and online promotional campaigns

Dwight E. Tompkins- Estate Planning Attorney


                www.wizardmedia.net                           19
Could This Be You Next?

      ā€œI have doubled my business in the past 6 months!
      And now I get new leads consistently every month from
      People who find me online.ā€




         www.wizardmedia.net                         20
The process:
And understanding search engines




          www.wizardmedia.net      21
What Google Wants
ā€¢ Keyword rich text
ā€¢ Fast Loading Website
ā€¢ Engaged Site Visitors
ā€¢ Fresh Content
ā€¢ Social Interaction
ā€¢ LINKS! ā€“ this is still the biggest factor affecting
  rank---links are like votes for your site
ā€¢ Plus a bunch of the other stuffā€¦.
ā€œLocalā€ Search
ā€¢ Get listed in the Big 3
  ā€“ Google Local (place pages)
  ā€“ Yahoo Local
  ā€“ MSN/Bing Local
  ā€“ (also taps you into a huge mobile market)




                     www.wizardmedia.net        23
Three ā€œLocal Searchā€ Secrets
1. Use Your Keywords
2. Get Listed in Local Directories
   ā€“ www.Local.com
   ā€“ www.dmoz.com
   ā€“ www.MerchantCircle.com
3. Get Reviews in Local Review Sites
   ā€“   www.Kudzu.com
   ā€“   www.Yelp.com
   ā€“   www.InsiderPages.com
   ā€“   Google Plus Pages

                       www.wizardmedia.net   24
Create Content
ā€¢   Articles
ā€¢   Videos
ā€¢   Press Releases
ā€¢   Blog posts
ā€¢   Claim Google Authorship
ā€¢   Always create your content with the key
    phrases you are targeting in them
Step 4- Distribute Content to Get
                  Links




The Write Article and when clicked it directs the reader to your site.
Step 6- Submit your site to Dmoz and
           other Directories
ā€¢ Find directories in your niche where you can list your site for free
ā€¢ only paid link I recommend is a listing in the Yahoo directory. It will cost
  $299 per year.
ā€¢ Dmoz.org
ā€¢ submit yourself to directories like Yelp, Yellow Pages, CitySearch, Merchant
  Circle and so on
Step 7- Get More Links
ā€¢ Press Releases
ā€¢ social media sites
ā€¢ Google Authorship
Overall Google Wants:
ā€¢ Regular Blogging (fresh content)
ā€¢ Social Media interactions/Popularity
ā€¢ Links and content




                   www.wizardmedia.net   29
Does This Sound Like a Lot of Work?
What If
 You Are The #1
   Authority Online?
(Remember the numbers from just 10% of
            the trafficā€¦)


               www.wizardmedia.net       31
Get In Touch With Me Todayā€¦
For a Free website analysis of your SEO strategy and
        I will help you see how you can fix your
  weaknesses to start dominating page 1 of Google
  and double or even triple your business as I have
                   done for many clients

       Email info@wizardmedia.net or visit
              www.wizardmedia.net


                   www.wizardmedia.net             32

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How to Double Your Revenues With Google

  • 1. Making Money With Google By Jimena Cortes 1 www.wizardmedia.net
  • 2. Who Am Iā€¦ ā€¢ 7 years of marketing experience ā€¢ 4 years of SEO experience ā€¢ Author of ā€œSecrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Tooā€ ā€¢ Have ranked several websites on page 1 of Google ā€¢ Most importantly generated ROI of 300% or more for my clients using SEO strategies www.wizardmedia.net 2
  • 3. My Book on Amazon www.wizardmedia.net 3
  • 4. There Are 2 Ways to be on Page 1 of Google: www.wizardmedia.net 4
  • 5. Why I Love SEO and You Should Too:
  • 6. The Three Keys To Online Success 1. What do people really search for? 2. Do they find your website? 3. And are they buyers? www.wizardmedia.net 6
  • 7. What Do They REALLY Search For? ā€¢ Key Words ā€¢ Example= ā€œPlastic Surgeonā€ ā€“ too generic ā€“ competing with every plastic surgeon in the country! ā€¢ ā€œPlastic Surgeon in Las Vegasā€ ā€“ location specific ā€¢ Google Tells You search traffic https://adwords.google.com/select/KeywordToolExternal ā€¢ Type in ā€œKeyword Toolā€ in Google. www.wizardmedia.net 7
  • 8. Example ā€œPlastic Surgeon Las Vegasā€ ā€¢ Adding ā€œsā€ = 16 times more traffic ā€¢ The secret to how people search to find your type of business. www.wizardmedia.net 8
  • 9. Can They Find You? ā€¢ According to numerous studies, hereā€™s where people clickā€¦ ā€“ #1 ranked Site gets 41% of the clicks, ā€“ #2 ranked site gets 12% of the clicks, ā€“ #3 ranked site gets 8.5% of the clicks ā€“ Rest of sites #4 on get less. ā€¢ What this meansā€¦ ā€¢ If you are not in top 3, you are not getting your potential customers to your site! www.wizardmedia.net 9
  • 10. 3 Best Places to be Found Online to Dominate Your Market www.wizardmedia.net 10
  • 11. ā€œLocalā€ Search www.wizardmedia.net 11
  • 12. ā€œNormalā€ Search www.wizardmedia.net 12
  • 13. PPC (Pay-Per-Click) www.wizardmedia.net 13
  • 14. What Can You Make From A Proper SEO Campaign? www.wizardmedia.net 14
  • 15. The Las Vegas Market for Plastic Surgeons www.wizardmedia.net 15
  • 16. If You Paid For All This Traffic 4,984 Total Searches x $5.24 AVG CPC= $26,116.16 www.wizardmedia.net 16
  • 17. Letā€™s Do The Numbersā€¦ ā€¢ 4,984 Monthly Traffic Online ā€¢ Letā€™s be conservative (lets say 10% visit your website) ā€¢ 498 visitors/month ā€¢ 5% of traffic becomes a lead= 25 leads ā€¢ 25% of leads become patients= 6 new patients ā€¢ Patient Value = $3,000 ā€¢ 6 * $3,000 = $18,000 ā€¢ $18,000 = Gross Revenues from just 10% of the search traffic! Thatā€™s what being on page 1 means for many businesses who do this right www.wizardmedia.net 17
  • 18. What My Clients Say: www.wizardmedia.net 18
  • 19. And Anotherā€¦ I have been utilizing the services of Jimena Cortes and Wizard Media for SEO and internet marketing campaigns over the past year. The return on investment for me has been excellent, and is increasing month to month. I have doubled the number of new clients from the prior year, and I am anticipating a greater increase this year as well. The increase has come almost exclusively from calls originating from the internet. Jimena keeps in constant communication with me, and provides me timely reports on my progress in the search engine rankings. She analyzes my progress, and suggests changes in the campaign strategies to react to changes in the market. I highly recommend Jimena Cortes and Wizard Media for any type of internet marketing, social media marketing, and online promotional campaigns Dwight E. Tompkins- Estate Planning Attorney www.wizardmedia.net 19
  • 20. Could This Be You Next? ā€œI have doubled my business in the past 6 months! And now I get new leads consistently every month from People who find me online.ā€ www.wizardmedia.net 20
  • 21. The process: And understanding search engines www.wizardmedia.net 21
  • 22. What Google Wants ā€¢ Keyword rich text ā€¢ Fast Loading Website ā€¢ Engaged Site Visitors ā€¢ Fresh Content ā€¢ Social Interaction ā€¢ LINKS! ā€“ this is still the biggest factor affecting rank---links are like votes for your site ā€¢ Plus a bunch of the other stuffā€¦.
  • 23. ā€œLocalā€ Search ā€¢ Get listed in the Big 3 ā€“ Google Local (place pages) ā€“ Yahoo Local ā€“ MSN/Bing Local ā€“ (also taps you into a huge mobile market) www.wizardmedia.net 23
  • 24. Three ā€œLocal Searchā€ Secrets 1. Use Your Keywords 2. Get Listed in Local Directories ā€“ www.Local.com ā€“ www.dmoz.com ā€“ www.MerchantCircle.com 3. Get Reviews in Local Review Sites ā€“ www.Kudzu.com ā€“ www.Yelp.com ā€“ www.InsiderPages.com ā€“ Google Plus Pages www.wizardmedia.net 24
  • 25. Create Content ā€¢ Articles ā€¢ Videos ā€¢ Press Releases ā€¢ Blog posts ā€¢ Claim Google Authorship ā€¢ Always create your content with the key phrases you are targeting in them
  • 26. Step 4- Distribute Content to Get Links The Write Article and when clicked it directs the reader to your site.
  • 27. Step 6- Submit your site to Dmoz and other Directories ā€¢ Find directories in your niche where you can list your site for free ā€¢ only paid link I recommend is a listing in the Yahoo directory. It will cost $299 per year. ā€¢ Dmoz.org ā€¢ submit yourself to directories like Yelp, Yellow Pages, CitySearch, Merchant Circle and so on
  • 28. Step 7- Get More Links ā€¢ Press Releases ā€¢ social media sites ā€¢ Google Authorship
  • 29. Overall Google Wants: ā€¢ Regular Blogging (fresh content) ā€¢ Social Media interactions/Popularity ā€¢ Links and content www.wizardmedia.net 29
  • 30. Does This Sound Like a Lot of Work?
  • 31. What If You Are The #1 Authority Online? (Remember the numbers from just 10% of the trafficā€¦) www.wizardmedia.net 31
  • 32. Get In Touch With Me Todayā€¦ For a Free website analysis of your SEO strategy and I will help you see how you can fix your weaknesses to start dominating page 1 of Google and double or even triple your business as I have done for many clients Email info@wizardmedia.net or visit www.wizardmedia.net www.wizardmedia.net 32