Strategic marketing ppt made by jk

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Jeetendra Pathak

Business Technology

Process of strategic marketing
• Vision
• Mission
• Objectives
• Analysis
• SWOT
• Strategic alternative choice
• Implementation
• Evaluation

• Vision : What

• Mission : How

• Objectives : Sub goal

Analysis
External Analysis

Internal Analysis

• Customer

• Current operation

•

Market

• Resources

•

Competition

•

Capabilities

•

PESTLE

•

Value chain analysis

•

Environment

SWOT
• Strength
• Weakness
• Opportunity
• Threat

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