Strategic marketing ppt made by jk

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Strategic marketing ppt made by jk

  1. 1. STRATEGIC MARKETING
  2. 2. Meaning “Long term in view”
  3. 3. Process of strategic marketing • Vision • Mission • Objectives • Analysis • SWOT • Strategic alternative choice • Implementation • Evaluation
  4. 4. • Vision : What • Mission : How • Objectives : Sub goal
  5. 5. Analysis External Analysis Internal Analysis • Customer • Current operation • Market • Resources • Competition • Capabilities • PESTLE • Value chain analysis • Environment
  6. 6. SWOT • Strength • Weakness • Opportunity • Threat
  7. 7. Thank You

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