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2011 Transforming Local 
Government/FCCMA Conference 
Case Study Application 
 
 
Case Study Title:    Open Sesame!   
        An Innovative Approach to Opening Young Minds to Careers in Utilities 
 
Jurisdiction Name:    City of Palm Bay, Brevard County, Florida 
 
City Manager:     Lee Feldman, ICMA‐CM 
 
Project Leader 
(Primary Contact):    Jason Yarborough, ICMA‐CM 
Presenting Team Member  Utilities Director, Palm Bay Utilities Department 
        (321) 952‐3410 
        Email:   yarboj@pbfl.org 
        250 Osmosis Drive SE 
        Palm Bay, FL  32909 
 
Presenting Team Member:  Dan Roberts 
        Assistant Utilities Director, Palm Bay Utilities Department 
        (321) 952‐3410 
        Email:   roberda@pbfl.org 
        250 Osmosis Drive SE 
        Palm Bay, FL  32909 
 
 
Presenting Team Member:  Philip Gravinese 
        Academy Director, Environmental Studies 
        Heritage High School 
        2351 Malabar Road NW 
        Palm Bay, FL  23907 
        Phone:  (321) 722‐4178 
        Email:  gravinese.philip@brevardschools.org 
 
Presenting Team Member 
(Alternate):      John Tuttle 
        Principal 
        Heritage High School 
        2351 Malabar Road NW 
        Palm Bay, FL  32907 
        Phone:  (321) 722‐4178 
        Email:  tuttle.john@brevardschools.org 
 
SYNOPSIS 
 
It is a well known fact throughout the water utilities industry that there is an aging workforce 
that will soon retire ‐ taking with it many years of experience and priceless knowledge specific 
to the municipal water/wastewater systems which these professionals have worked so hard to 
maintain  and  improve  over  the  years.    In  response  to  this  national  trend  and  the  increased 
water demand that is expected in the state of Florida over the next decade, the City of Palm 
Bay (Florida) and Brevard (County) Public Schools initiated an innovative partnership to prepare 
local students to become future leaders in the utilities industry.   
 
By  the  year  2020,  Florida’s  population  is  expected  to  climb  to  23.4  million,  making  it  the 
nation’s third most populous state.  The challenges anticipated by this population growth and 
increased  demand  for  water  will  affect  water  resources  for  domestic,  industrial  and 
environmental  stakeholders.    The  need  for  effective  water  resource  management  will  only 
continue to increase; therefore, equipping future leaders by opening doors and opportunities 
to  learn  skills  and  knowledge  about  water  and  wastewater  treatment  is  critical.    Proactive 
planning  and  visioning  is  necessary  to  balance  these  demands  and  promote  public  health, 
environmental  stewardship  and  sustained  growth  of  the  Florida  economy.    Realizing  the 
daunting task associated with such a challenge, it became apparent to the city of Palm Bay that 
all stakeholders must become involved to address this issue head‐on.   
 
In  2010,  the  Brevard  (County)  Public  Schools  launched  the  Environmental  Studies  –  Water 
Resources Technology (ESWRT) Program at Heritage High School to encourage young minds to 
consider  a  career  in  utilities  and  provide  them  with  access  to  job  opportunities  within  the 
industry.  This  collaborative  effort  engaged  partners  from  the  city  of  Palm  Bay  Utilities  and 
Human  Resources  Departments;  Lake  City  Community  College,  Florida;  and  the  Florida 
Department of Environmental Protection (FDEP).  Local education and utility industry experts, 
along  with  professionals  from  regulatory  agencies,  developed  a  unique  program  of  study  to 
provide  these  students  a  path  to  obtain  a  Level  C  industry  credentialed  water  and/or 
wastewater license.  To date, there are no secondary educational programs in the United States 
offering high school students the benefits and opportunities inherent in this program of study.  
The ESWRT Program is a unique three‐to‐four year program focusing on water technologies, 
water resources, storm water, water treatment and conservation.   
 
It is anticipated that this initiative will help produce the next generation of high‐quality, trained, 
and  environmentally‐focused  employees  who  are  working  to  improve  the  environment, 
conserve  natural  resources,  preserve  our  drinking  water,  and  mitigate  the  challenges  of 
wastewater  treatment.  Graduates  of  this  program  will  be  prepared  and  positioned  to  make 
informed  decisions  and  choices  concerning  a  wide  range  of  environmental  career  fields. 
Graduates  will  enter  the  workforce  with  the  knowledge  and  skills  to  solve  broad‐based 
environmental  challenges  to  sustain  the  nation’s  natural  resources  and  quality  of  life  within 
their local communities. 
 
Opening the Door 
 
Palm Bay’s Heritage High School opened its doors in August 2009, enrolling 929 students in 
ninth and tenth grades.  One year later, the school has added an eleventh grade level bringing 
its total enrollment to 1,340.  Once at full capacity, the school’s enrollment will be 2,384.  This 
academic year (2010‐2011) marks the inaugural year for the Environmental Studies – Water 
Resources Technology (ESWRT) Program, and currently there are 60 students enrolled in the 
program.   
This  three‐to‐four  year,  progressive  program  of  study  will  produce  graduates  who  are 
knowledgeable, skilled, and proficient in skills such as potable water treatment and distribution, 
and  wastewater  collection  and  treatment.    Students  will  be  required  to  master  rigorous, 
relevant performance standards, experience multiple hands‐on field experiences, conduct real‐
time  research,  complete  internships,  and  participate  in  a  mentor/mentee  experience.    The 
program  emphasizes  public  service  in  environmental  water/wastewater  careers,  and  the 
ultimate  goal  of  the  program  is  to  produce  students  who  have  a  solid  foundation  and 
awareness  of  water  resource  technologies  and  a  strong  bent  towards  environmental 
stewardship. 
Providing Opportunities and Access 
Palm  Bay  Utilities  Department  is  providing  real‐world  experience  and  access  to 
water/wastewater treatment experts as part of the ESWRT Program.  The city is committed to 
partnering with Heritage High School in support of this program by providing assistance and 
training opportunities for students which include: 
• Supporting operator licensing (hands‐on real world application of classroom 
learning, test diagnostics and operator experiences/training hours required for 
licensing) 
• Hosting student field trips 
• Providing technical speakers in a classroom setting 
• Mentoring students in a variety of water treatment and environmental 
occupations 
• Accommodating career shadowing experiences and participation in professional 
roles 
• Providing student volunteer and/or intern experiences for application of 
classroom learning in a variety of environmental career fields 
• Facilitating field experiments, research projects, and science project experiences 
 
In  addition  to  the  opportunities  available  through  the  Utilities  Department,  students  in  the 
ESWRT  program  can  take  advantages  of  other  environmentally‐focused  job  opportunities 
offered in other municipal departments.  The city of Palm Bay has also embraced a spirit of 
volunteerism,  and  through  its  recently  established  Volunteer  Service  Corps  it  is  actively 
providing  citizens  with  opportunities  to  ‘give  back’  to  the  community.    The  city’s  volunteer 
program is administered by the Human Resources Department which provides valuable on‐the‐
job training opportunities for all citizens including students.  The ESWRT curriculum provides 
students  with  a  much  broader  focus  than  simply  water  treatment  plant operators.  These 
students will also have an interest in biology, chemistry, lab work, stormwater management, 
engineering, water distribution, wastewater collection, etc.  
Volunteer students may earn community service points for graduation and accumulate hours 
needed  for  licensing.  Numerous  volunteer  positions  have  been  identified  throughout  city 
departments besides the Utilities Department to support the ESWRT Program.  These additional 
positions  will  provide  excellent  learning  experiences  in  other  water‐related  environmental 
career fields. 
Although  city  staff  time  for  coordination  and  planning  has  been  extensive  for  the  ESWRT 
Program,  direct  expenditures  from  the  city  of  Palm  Bay  have  not  been  required.  Brevard 
Schools have identified the designated instructor’s salary as their primary direct expense. In 
addition,  $95,000  has  been  identified  as  necessary  to  support  teacher  professional 
development and training; student internships and field experience; summer field experience 
camps, distance learning student tuition, travel, and supplies.  
 
Developing Future Industry Leaders 
The goal of the ESWRT Program is that by June 2014, 35 graduates will complete FDEP OCP Level 
C Examination preparatory coursework and pass the licensure examination.  The collaborative 
partners  of  this  initiative  are  excited  about  the  potential  of  the  program;  the  Environmental 
Studies Program envisions expansion to two additional complementary components in the future 
(Land and Air Resources Technology). These additional, future components of the Environmental 
Studies Program will require a collaborative effort, again supported by the city of Palm Bay and 
other stakeholders with the same, if not greater, enthusiasm and commitment. 
 
 
 
 
 
 
 
 
 
 
Open Sesame!   
An Innovative Approach to Opening Young Minds to Careers in Utilities
Presentation Components
Innovation/Creativity: This creative initiative involves several firsts as addressed specifically in
the synopsis. For the city of Palm Bay, the infusion of volunteer hours from motivated, energetic
high school students will be leveraged for maximum benefit to the community’s tax payers and
utility-rate payers. Volunteers are being used now by the City of Palm Bay, but the ESWRT
Program focuses on the future, as well as, the present environmental, professional workforce
needs. It is also a benefit that the Program offers creative partnering and innovative
collaboration between educators, regulators, and public service providers. This partnering is
necessary to have a synergistic vision and effort for meeting the environmental and workforce
needs of the future.
Outcomes Achieved: The workforce needs of the future were identified, and this Program has
put in place the mechanism to satisfy the need for environmental stewards to replace an aging
utilities’ workforce. The initiative improves public awareness of the skilled employees needed to
provide public services and opens doors for access to employment for younger employees. It
also services a very important need of the education system: to produce skilled, employable
students who are directly out of high school. The community will improve by providing a better
career focus and additional opportunities for its young people. Targeting the underserved and
underrepresented student population will provide opportunities and help reduce the
unemployment of this group upon graduation.
Applicable Results and Real World Practicality: The real world practicality is evident in
several ways: (1) Water professionals are needed now and will be needed in the future; (2) The
need for water professionals will spike in the near future because of an aging workforce; (3) The
new water professional will need the discipline that a classroom and laboratory experience
brings; (4) Unemployment in the local community will be attacked in a coordinated effort, and
the at-risk in the community will be targeted for not only educational but also training
opportunities; and 5.Young people, in general, will have more focus and options in their career
choices. These generic nation-wide practical needs of the community are being met by the
ESWRT Program. The program has the potential to be replicated across the state and the
nation.
Performance measures will include the following: anticipated student enrollment through school
year 2013-2014 – teacher participation through school year 2013-2014; advisory committee
members/partners through school year 2013-2014; Mentor Relationships each school year
through 2013-2014; school demographics each school year through 2013-2014; and students
passing the FDEP OCP, Level C license test beginning with the graduating class of 2014.
Case Study Presentation:
• PowerPoint, Video
• Handout Material
• In-Person Impressions of First Year Students  

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Opening Young Minds to Utilities Careers

  • 1.   2011 Transforming Local  Government/FCCMA Conference  Case Study Application      Case Study Title:    Open Sesame!            An Innovative Approach to Opening Young Minds to Careers in Utilities    Jurisdiction Name:    City of Palm Bay, Brevard County, Florida    City Manager:     Lee Feldman, ICMA‐CM    Project Leader  (Primary Contact):    Jason Yarborough, ICMA‐CM  Presenting Team Member  Utilities Director, Palm Bay Utilities Department          (321) 952‐3410          Email:   yarboj@pbfl.org          250 Osmosis Drive SE          Palm Bay, FL  32909    Presenting Team Member:  Dan Roberts          Assistant Utilities Director, Palm Bay Utilities Department          (321) 952‐3410          Email:   roberda@pbfl.org          250 Osmosis Drive SE          Palm Bay, FL  32909      Presenting Team Member:  Philip Gravinese          Academy Director, Environmental Studies          Heritage High School          2351 Malabar Road NW          Palm Bay, FL  23907          Phone:  (321) 722‐4178          Email:  gravinese.philip@brevardschools.org    Presenting Team Member  (Alternate):      John Tuttle          Principal          Heritage High School          2351 Malabar Road NW          Palm Bay, FL  32907          Phone:  (321) 722‐4178          Email:  tuttle.john@brevardschools.org   
  • 2. SYNOPSIS    It is a well known fact throughout the water utilities industry that there is an aging workforce  that will soon retire ‐ taking with it many years of experience and priceless knowledge specific  to the municipal water/wastewater systems which these professionals have worked so hard to  maintain  and  improve  over  the  years.    In  response  to  this  national  trend  and  the  increased  water demand that is expected in the state of Florida over the next decade, the City of Palm  Bay (Florida) and Brevard (County) Public Schools initiated an innovative partnership to prepare  local students to become future leaders in the utilities industry.      By  the  year  2020,  Florida’s  population  is  expected  to  climb  to  23.4  million,  making  it  the  nation’s third most populous state.  The challenges anticipated by this population growth and  increased  demand  for  water  will  affect  water  resources  for  domestic,  industrial  and  environmental  stakeholders.    The  need  for  effective  water  resource  management  will  only  continue to increase; therefore, equipping future leaders by opening doors and opportunities  to  learn  skills  and  knowledge  about  water  and  wastewater  treatment  is  critical.    Proactive  planning  and  visioning  is  necessary  to  balance  these  demands  and  promote  public  health,  environmental  stewardship  and  sustained  growth  of  the  Florida  economy.    Realizing  the  daunting task associated with such a challenge, it became apparent to the city of Palm Bay that  all stakeholders must become involved to address this issue head‐on.      In  2010,  the  Brevard  (County)  Public  Schools  launched  the  Environmental  Studies  –  Water  Resources Technology (ESWRT) Program at Heritage High School to encourage young minds to  consider  a  career  in  utilities  and  provide  them  with  access  to  job  opportunities  within  the  industry.  This  collaborative  effort  engaged  partners  from  the  city  of  Palm  Bay  Utilities  and  Human  Resources  Departments;  Lake  City  Community  College,  Florida;  and  the  Florida  Department of Environmental Protection (FDEP).  Local education and utility industry experts,  along  with  professionals  from  regulatory  agencies,  developed  a  unique  program  of  study  to  provide  these  students  a  path  to  obtain  a  Level  C  industry  credentialed  water  and/or  wastewater license.  To date, there are no secondary educational programs in the United States  offering high school students the benefits and opportunities inherent in this program of study.   The ESWRT Program is a unique three‐to‐four year program focusing on water technologies,  water resources, storm water, water treatment and conservation.      It is anticipated that this initiative will help produce the next generation of high‐quality, trained,  and  environmentally‐focused  employees  who  are  working  to  improve  the  environment,  conserve  natural  resources,  preserve  our  drinking  water,  and  mitigate  the  challenges  of  wastewater  treatment.  Graduates  of  this  program  will  be  prepared  and  positioned  to  make  informed  decisions  and  choices  concerning  a  wide  range  of  environmental  career  fields.  Graduates  will  enter  the  workforce  with  the  knowledge  and  skills  to  solve  broad‐based  environmental  challenges  to  sustain  the  nation’s  natural  resources  and  quality  of  life  within  their local communities.    Opening the Door 
  • 3.   Palm Bay’s Heritage High School opened its doors in August 2009, enrolling 929 students in  ninth and tenth grades.  One year later, the school has added an eleventh grade level bringing  its total enrollment to 1,340.  Once at full capacity, the school’s enrollment will be 2,384.  This  academic year (2010‐2011) marks the inaugural year for the Environmental Studies – Water  Resources Technology (ESWRT) Program, and currently there are 60 students enrolled in the  program.    This  three‐to‐four  year,  progressive  program  of  study  will  produce  graduates  who  are  knowledgeable, skilled, and proficient in skills such as potable water treatment and distribution,  and  wastewater  collection  and  treatment.    Students  will  be  required  to  master  rigorous,  relevant performance standards, experience multiple hands‐on field experiences, conduct real‐ time  research,  complete  internships,  and  participate  in  a  mentor/mentee  experience.    The  program  emphasizes  public  service  in  environmental  water/wastewater  careers,  and  the  ultimate  goal  of  the  program  is  to  produce  students  who  have  a  solid  foundation  and  awareness  of  water  resource  technologies  and  a  strong  bent  towards  environmental  stewardship.  Providing Opportunities and Access  Palm  Bay  Utilities  Department  is  providing  real‐world  experience  and  access  to  water/wastewater treatment experts as part of the ESWRT Program.  The city is committed to  partnering with Heritage High School in support of this program by providing assistance and  training opportunities for students which include:  • Supporting operator licensing (hands‐on real world application of classroom  learning, test diagnostics and operator experiences/training hours required for  licensing)  • Hosting student field trips  • Providing technical speakers in a classroom setting  • Mentoring students in a variety of water treatment and environmental  occupations  • Accommodating career shadowing experiences and participation in professional  roles  • Providing student volunteer and/or intern experiences for application of  classroom learning in a variety of environmental career fields  • Facilitating field experiments, research projects, and science project experiences   
  • 4. In  addition  to  the  opportunities  available  through  the  Utilities  Department,  students  in  the  ESWRT  program  can  take  advantages  of  other  environmentally‐focused  job  opportunities  offered in other municipal departments.  The city of Palm Bay has also embraced a spirit of  volunteerism,  and  through  its  recently  established  Volunteer  Service  Corps  it  is  actively  providing  citizens  with  opportunities  to  ‘give  back’  to  the  community.    The  city’s  volunteer  program is administered by the Human Resources Department which provides valuable on‐the‐ job training opportunities for all citizens including students.  The ESWRT curriculum provides  students  with  a  much  broader  focus  than  simply  water  treatment  plant operators.  These  students will also have an interest in biology, chemistry, lab work, stormwater management,  engineering, water distribution, wastewater collection, etc.   Volunteer students may earn community service points for graduation and accumulate hours  needed  for  licensing.  Numerous  volunteer  positions  have  been  identified  throughout  city  departments besides the Utilities Department to support the ESWRT Program.  These additional  positions  will  provide  excellent  learning  experiences  in  other  water‐related  environmental  career fields.  Although  city  staff  time  for  coordination  and  planning  has  been  extensive  for  the  ESWRT  Program,  direct  expenditures  from  the  city  of  Palm  Bay  have  not  been  required.  Brevard  Schools have identified the designated instructor’s salary as their primary direct expense. In  addition,  $95,000  has  been  identified  as  necessary  to  support  teacher  professional  development and training; student internships and field experience; summer field experience  camps, distance learning student tuition, travel, and supplies.     Developing Future Industry Leaders  The goal of the ESWRT Program is that by June 2014, 35 graduates will complete FDEP OCP Level  C Examination preparatory coursework and pass the licensure examination.  The collaborative  partners  of  this  initiative  are  excited  about  the  potential  of  the  program;  the  Environmental  Studies Program envisions expansion to two additional complementary components in the future  (Land and Air Resources Technology). These additional, future components of the Environmental  Studies Program will require a collaborative effort, again supported by the city of Palm Bay and  other stakeholders with the same, if not greater, enthusiasm and commitment.                     
  • 5. Open Sesame!    An Innovative Approach to Opening Young Minds to Careers in Utilities Presentation Components Innovation/Creativity: This creative initiative involves several firsts as addressed specifically in the synopsis. For the city of Palm Bay, the infusion of volunteer hours from motivated, energetic high school students will be leveraged for maximum benefit to the community’s tax payers and utility-rate payers. Volunteers are being used now by the City of Palm Bay, but the ESWRT Program focuses on the future, as well as, the present environmental, professional workforce needs. It is also a benefit that the Program offers creative partnering and innovative collaboration between educators, regulators, and public service providers. This partnering is necessary to have a synergistic vision and effort for meeting the environmental and workforce needs of the future. Outcomes Achieved: The workforce needs of the future were identified, and this Program has put in place the mechanism to satisfy the need for environmental stewards to replace an aging utilities’ workforce. The initiative improves public awareness of the skilled employees needed to provide public services and opens doors for access to employment for younger employees. It also services a very important need of the education system: to produce skilled, employable students who are directly out of high school. The community will improve by providing a better career focus and additional opportunities for its young people. Targeting the underserved and underrepresented student population will provide opportunities and help reduce the unemployment of this group upon graduation. Applicable Results and Real World Practicality: The real world practicality is evident in several ways: (1) Water professionals are needed now and will be needed in the future; (2) The need for water professionals will spike in the near future because of an aging workforce; (3) The new water professional will need the discipline that a classroom and laboratory experience brings; (4) Unemployment in the local community will be attacked in a coordinated effort, and the at-risk in the community will be targeted for not only educational but also training opportunities; and 5.Young people, in general, will have more focus and options in their career choices. These generic nation-wide practical needs of the community are being met by the ESWRT Program. The program has the potential to be replicated across the state and the nation. Performance measures will include the following: anticipated student enrollment through school year 2013-2014 – teacher participation through school year 2013-2014; advisory committee members/partners through school year 2013-2014; Mentor Relationships each school year through 2013-2014; school demographics each school year through 2013-2014; and students passing the FDEP OCP, Level C license test beginning with the graduating class of 2014. Case Study Presentation: • PowerPoint, Video • Handout Material • In-Person Impressions of First Year Students