Google Plus provides a great opportunity to grow your business or individual brand. It will take effort, but the return will be exponential. Google Plus is a social layer immeshed throughout the Google platform enhancing their services and offerings. As a business or individual looking to establish a brand, Google Plus provides a platform and suite of services second to none. You have the ability to engage, establish trust, authority and subject matter expertise on a variety of services and Google tools. If you have a website, a Google Plus account will provide you with SEO benefits like faster indexing of blog posts and potentially connecting Google Authorship. Setting up Google Plus requires little effort to gain the SEO boost. But don't expect many plus ones or engagement, the link dump is not an effective strategy on Google Plus. If you want engagement, plus ones and comments on your posts you are going to need to invest time on the Google Plus platform. There are no short cuts here. What you put into Google Plus, you will receive back exponentially. You will expand your network, uncover new business opportunities, expose your brand, connect with customers, clients and more. Google Plus provides competitive advantages for brand pages. Adwords accounts can implement social extensions and show the number of Google Plus followers in their Google Ad’s. This is showing a 17% increase in click through rates. +Post Ads have arrived, lifting CTR's by 50%. And this is the tip of the iceberg. Google Plus Is Like Going To A Meetup 24/7/365 I love going to Meetup’s, I am a Meetup co-organizer here in New Jersey. The downside of Meetup’s is you go once a month to receive that infusion of energy of new connections and ideas into your business. Similar or better networking opportunities exist on Google Plus. Every interaction is a networking opportunity that can lead in any direction. Cast a wider net than your local community Meetup with Google Plus. The opportunities for exposure, networking and growth present on Google Plus. If you put the time into the platform and develop relationships, Google Plus offers every business and individual and place to grow.