1. "THE LESS TIME I SPEND
MANAGING OUR SOCIAL MEDIA,
THE LONGER I CAN PLAY
ON FACEBOOK."
- SOCIAL MEDIA MANAGER, AGE 22

2. AGENDA
● Strategy
● Content
● Tools
● Best Practices
○ Facebook
○ Twitter
○ LinkedIn

3. STRATEGERY

4. THINK LIKE THE CONSUMER

5. STRATEGY
● Goal
● Research
● Concept
● Tactics
● Management
● Measurement + KPI's

6. GOAL
● Get more fans
● Increase traffic to the website
● Increase sales online
● Drive more traffic in-store
● Increase calls to generate more leads
● Grow brand awareness

7. RESEARCH
● Who is the audience?
● What social media platforms do they use?
● How do they use social media?
● When are they active?
● What are their other interests?
● What are their behaviors?
● What is entertaining to them?
● What is relevant to them?
● Why/how do they use your product(s)?

8. FACEBOOK ANALYTICS

9. THIRD PARTY ANALYTICS

10. GOOGLE ANALYTICS

11. CONCEPT
What is the one idea?

12. IS IT WORTH TALKING ABOUT?

13. TACTICS
● Platforms
● Paid media
● Content

14. MANAGEMENT
● Who is managing?
● What are their roles?
○ Curating
○ Responding
○ Tracking
● Is there a process?

15. KPI's
● New followers
● Likes
● Retweets
● Shares
● Click throughs
● Conversions
● Impressions

16. MEASUREMENT
What are your measuring tools?
○ Google analytics
○ Built-in platform analytics
○ Social analytics
○ Sales
○ Manually tracking

17. In 2009, UAB live tweeted the removal of a patient's
adrenal gland.
"We're taking a communications tool that
already is a staple and applying it to learning
about direct medical care. It is a perfect fit for a
new generation of medical students."
- Craig Hoesley, M.D., associate dean for medical education at UAB
UAB LIVE TWEETS SURGERY

18. VALENVINE

19. RED BULL STRATOS

20. CONTENT IS KING

21. DIFFERS ACROSS PLATFORMS

22. GUIDELINES
● Brief
● Relevant
● Timely
● Entertaining
● Call to action

30. INVEST IN YOUR CUSTOMERS

31. TOOLS

32. URL SHORTENER
FREE

33. www.redsquareagency.com http://bit.ly/12fAkg5
● Allows for more characters in a post.
● Can create corresponding QR codes.
● Works across all platforms.
● Trackable:
○ # of clicks
○ Breakdown by hour
○ Location of clicks
○ Who shared it and where
○ % of clicks from your link versus other links to the
same location
BIT.LY

34. CONTENT MANAGEMENT
FREE

35. ● Monitor accounts across numerous platforms.
● Works on mobile devices.
● Offers a URL shortener
● Basic reports
PAID
● Customized reports
● Assignments
● Multiple users
HOOTSUITE.COM

37. CONTENT MANAGEMENT + ANALYTICS
PAID
ENTERPRISE

38. SALESFORCE.COM

39. PAID
CUSTOM PLATFORMS

40. GATORADE

41. GATORADE

42. BEST PRACTICES

45. FACEBOOK
1-3 POSTS PER DAY

46. FACEBOOK
INCLUDE A PHOTO

47. FACEBOOK
POST MULTIPLE PHOTOS

48. FACEBOOK
CALL TO ACTION

49. FACEBOOK

50. FACEBOOK ENTERTAIN

51. FACEBOOK
ENGAGE THE PAGE

52. FACEBOOK

53. FACEBOOK

54. FACEBOOK

55. FACEBOOK

56. FACEBOOK

57. FACEBOOK

60. TWITTER
1. DO NOT CONNECT YOUR FACEBOOK

61. TWITTER
TWITTER FACEBOOK WEBSITE CONTACT
TWITTER WEBSITE CONTACT
SIMPLIFY THE JOURNEY

62. TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE

63. TWITTER

64. TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS

65. TWITTER

66. 1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
4. INTERACT
TWITTER

67. TWITTER
@REDSQUAREAGENCY
PEOPLE WHO FOLLOW BOTH USERS

68. TWITTER
.@REDSQUAREAGENCY
ALL OF YOUR FOLLOWERS

69. 1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
4. INTERACT
5. HASHTAG
TWITTER

70. TWITTER

71. TWITTER
1. DO NOT CONNECT YOUR FACEBOOK
2. LESS IS MORE
3. LISTS
4. INTERACT
5. HASHTAG
6. BE PROACTIVE

72. TWITTER
USE ADVANCED SEARCH
https://twitter.com/search-advanced

75. LINKEDIN
● BUILD A BUSINESS NETWORK
● RECRUITMENT
● WORK, ADVANCEMENTS, COMMUNITY SUPPORT
● EDUCATION

76. STAY ACTIVE

77. LINKEDIN
AS A PROFESSIONAL
● READ ARTICLES ON LINKEDIN
● LIKE ARTICLES
● COMMENT
● SHARE
● ENDORSE PEOPLE
● RECOMMEND COMPANIES
● MAKE NEW CONNECTIONS

78. LINKEDIN
AS A BUSINESS
● POST LINKS
● POST JOB OPENINGS
● MAKE ANNOUNCEMENTS
● CELEBRATE EMPLOYEES
● USE FOLLOWERS AS LEADS

79. LINKEDIN

80. LINKEDIN

81. FINAL THOUGHT
ENGAGEMENT INCREASES REACH

82. jarrett@redsquareagency.com
@jarrettmccraw
linkedin.com/in/jarrettmccraw