2. Professional Engaged Persona
At the beginning of this course, I stated that I wanted to build my
professional persona around writing about my interests. I have attempted to
write about things you would read in a lifestyle magazine, including reviews
of art exhibitions and events happening in my city. I have framed my posts
around the idea of promoting exciting cultural events to people so that they
might be inspired to check them out for themselves. My goal was to present
myself as a writer who can report on and review a range of different topics or
events and in doing this, I wanted to create engaging and original content for
my blog.
In terms of engaging my audience and forming networks I have taken
predominantly to twitter to achieve this. I have shared links to sites,
influencers and people I respect such as Shaun Mooney and his online
football magazine Leopold Method. View tweet
I have also retweeted posts by artist Ian Strange promoting his exhibition,
which I reviewed in a blog post. View tweet
In addition to retweeting and sharing, I’ve had two-way interaction with
people from the football media and the art scene, as well as people who have
read my blog posts and given feedback. View tweet
3. Positioning
Statement
Value
Proposition
Brand
Story
I’m a 25-year-old male from Melbourne writing about what I love. I
pitch my content towards males between 18 and 30. Writing about
football and menswear will attract this public first and foremost,
however I also want to attract women to my writing as well. Writing
about art is important as it something that appeals to a wider
demographic. I write under my own name and I want to get it ‘out
there’ to gain attention from people in the media as a writer and
producer of interesting and original content. The category for my
work is lifestyle publications. Specifically, publications that discuss
current trends, review products and influence readers.
I have a vast knowledge of different cultures, which informs my
writing. I have lived overseas in Germany and Mexico, and
travelled extensively around the world. These opportunities have
allowed me to see things from different perspectives and in
different contexts. I write with passion about the things I love most
to create entertaining but also informative content for readers.
My brand is current. By design it is on trend or ahead of trends and
will constantly evolve. The content I produce is fresh and
immediate. I am an individual who is constantly looking ahead at
what is new and I want to share this and all of my other
experiences with my audience. The narrative is constructed from
what is happening around me and within my fields of interest,
whether that be in Melbourne or online.
4. In this blog post I took the opportunity to expand on two tweets I posted
during our twitter tutorial in week 2. The blog post provides an analysis of
Zygmunt Bauman’s article, Identity in the Globalising World.
Click to view
post on
Wordpress
Evidence of blog posts
5. For the Media Mapping exercise I chose to
analyse a piece of graffiti near my train station
and two posters I saw at university. View post
on Wordpress
In another post related to my
interest in contemporary art, I
reviewed Ian Strange’s exhibition
SUBURBAN at the NGV. View post
on Wordpress
7. Engaging in a hashtag conversation for a football match
and interacting with an
online football magazine
8. All content feeds to Flavors.me ID HUB
Instagram posts link
to twitter account
Blog posts fed to
twitter and HUB
Flickr content sometimes
shared to blog/twitter
Line thickness indicates regularity of
sharing between platforms
