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KSAC Wall Street Radio Media Kit
1.
2. KSAC and the Salem Wall Street Radio Network
All Eyes Have Turned to Wall Street
• KSAC features interactive talk shows on money, investing,
real estate and other financial topics.
• The program hosts are financial savants with years of experience
successfully coaching clients and building their own firms.
• Each host’s unique perspective culminates in a multi-faceted look
at money and how it affects business and life in America.
3. Broadcast in over 70 cities nationwide, The Ray Lucia Show is
one of talk radio’s most engaging and informative programs
focusing on finance today.
Join Ray and the “BrainTrust” as they discuss Your Money,
Your Business, Your Life each weekday from 9am-Noon.
Bloomberg brings the world of money to listeners with breaking
economic, business and market news. Market updates are
provided as the trends and themes that emerge in the trading
day are followed. The best and brightest guests offer insights
that are deeper than the headlines.
KSAC and the Salem Wall Street Radio Network
Market leaders with an inside look
4. Moe Ansari, a professional money manager and advisor, is
responsible for managing thousands of accounts across the
globe. As the host of Market Wrap, Moe summarizes the
day’s market activity, offers financial roadmaps, and gives
future forecasts weekdays from 4-5pm.
CNBC offers Market Overview with free NYSE and NASDAQ
Real-Time Quotes. Top News & Analysis addresses the market,
economy, real estate, technology and financials. Latest Business
and News Wires bring special reports on business, health care,
oil and gas and retail.
KSAC and the Wall Street Radio Network
Market leaders with an inside look
5. KSAC and the Salem Wall Street Radio Network
Listeners to our Business Format are your targeted customers
6. • KSAC primarily targets an upscale, well-educated audience
of adults 35+
• However, in today's changing economy, with more people now investing
in the stock and bond markets through employer benefits, the audience
has expanded to include a broader base of success-oriented consumers.
• These individuals are also interested in current news and information
on a day to day basis.This broader base includes the well-educated,
affluent and financially stable older adults with discretionary incomes;
Adults 55+, as well as the “up and coming” hi-tech professional,
entrepreneur, business owner and manager.
KSAC Audience
Compared to the Overall Radio Market Average
Prosper with high net-worth investors
7. • Education
149% > Completed Masters or Doctorate Degree
• Occupation
78% > employed as Management, Business & Financial Operations
• Income
185% > $200,000
86% > $100,000 - $199,999
KSAC Audience
Compared to the Overall Radio Market Average
Prosper with high net-worth investors
8. KSAC Audience
Who is the typical Business Talk Listener
Demographics
25-34 16.1%
35-44 31.1%
45-54 21.1%
55-64 17.1%
65+ 15.1%
(68.3% are in peak earning years)
• Owns his/her own home (s).
(rental/vacation property included)
• Owns two or more vehicles. (secondary
auto, water/aircraft)
• Own Stocks, bonds, mutual funds
exceeding $150,000, or more.
• 78% Have investment portfolios
• (25% value over $200,000 )
• 72% Frequently use air travel
• 45% Travel Internationally
Education
• College Educated 90.7%
• Graduated College 74.4%
• Post Graduate Work 43.5%
Employment
• Business, Industry, Investor 82.3%
• Manufacturing 21.8%
• Finance 22.6%
Business Influencers
• Top Management 51.0%
• Chairman, Director, President 21.7%
• CEO/CFO/COO 22..9%
• General Management 38.1%
Household Income
• Over $100,000 55.8%
• Net Worth Over $1 Million 38.1%
9. From Wall Street
to Main Street KSAC is your
local investment in
a world market