Joan Naidish Freelancer--White Papers
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Including 98 written by Naidish, the Internet is replete with documents that represent themselves as white papers. In the very loosest terms, that may be, but most non-white-papers could be more accurately relabeled eBooks, or reformatted as online PowerPoint presentations.
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Joan Naidish Freelancer--White Papers
- 1. White Papers Category Rating J.R. Naidish Freelancer Survey Including 98 written by Naidish, the Internet is replete with documents that represent themselves as white papers. In the very loosest terms, that may be, but most non-white-papers could be more accurately relabeled eBooks, or reformatted as online PowerPoint presentations. While not the original use of the term as a government report bound in white wrappers, the commercial white paper is a business document that presents technology (usually not product) benefits which solve specific problems. Clients favor these sales/marketing communications tools as meaningful documents that make a business case for high-level benefits of a client’s superior technology. More and more, the anticipated outcome is lead generation. Customer education occurs through merging technical details and benefits in a description of how the technology works and performs as a solution. Documents that define and educate about a company’s vision or mission (thought leadership) also meet the definition of a white paper. Case Studies Case Study: AT&T had a vision for a new class of device (personal communicators) or what we today call “smart phones.” The company had developed the underlying technologies, recruited partners, and created demonstrable product. Yet, no one had memorialized the client’s technology vision in an easy-to-understand narrative that brought to life the need for these new devices. Naidish responded by interviewing executives across the organization, scientists, industry leaders, influencers, and market analysts for each group’s unique perspective. Her white paper, including Joan’s creation of the “anytime…anywhere” mantra as defining AT&T’s vision, became the core document used by all 36 of AT&T’s partners as the definitive reference document for their individual white papers Ctrl+Click to Go To: CONTENTS PAGE FREELANCE EXPERTISE LIST STATS CLIENT PROFILES CATEGORY RATINGS NOTABLE ACHIEVEMENTS ORGANIZATIONS Joan R. Naidish Freelance Professional (818) 883-9895 B2B High-Tech Specialist jnaidishfreelancer@att.net (818) 883-9895 B2B High-Tech Specialist jnaidishfreelancer@att.net FREELANCE EXPERTISE