Itera Partner Conference – the event in the open information exchange format. A platform where we bring together people from our network to share experience, to get new insights, expand network and be inspired to develop new ideas for business opportunities in connection with nearshoring.

1. Multidata-Bluegarden: Success &
Challenges Story
Geir Egil Myhre
Chief Strategy Officer R&D
Multidata-Bluegarden

2. Multidata-Bluegarden:
Scandinavia's biggest supplier within payroll and HR
2.4 million Scandinavian employees receive their
payslips through the group's solutions
We produce around 30 million wage slips a year
Market share at 20% = 90,000 customers,
Scandinavia's biggest
Over 600 staff at 13 local branches TRONDHEIM
The Group was formed in June 2007, has a base in
three Scandinavian countries and has roots going
BERGEN
back to the 1960s OSLO
STOCKHOLM
Owned by Danish banks
ÅLBORG VÄXJÖ
HERNING
MALMÖ
BALLERUP
Lviv Kyiv

3. Multidata-Bluegarden nearshoring story so far
Leap of Faith
45
40
35
30
25
20
FTE
15
10
5
0
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4. Multidata-Bluegarden nearshoring story so far
 Phase lesson learnt: Start with something really important
2) Nearshore next product
1) Start scale-up first
Leap of Faith
product
45
It works!
40
35
30
25
20
FTE
15
10
5
0
-4-

5. Multidata-Bluegarden nearshoring story so far
 Phase lesson learnt: Internal marketing is paramount
2) Nearshore next product
1) Start scale-up first
First Danish product
Leap of Faith
nearshored
product
45
It works! Rest of
40
organization
35 starts
believing
30
25
20
FTE
15
10
5
0
-5-

6. Multidata-Bluegarden nearshoring story so far
 Phase lesson learnt: Go for sustainable and controlled growth that always generates
immediate value (results are everything, strategy is nothing)
2) Nearshore next product
First and second products
at full capacity. Establish
1) Start scale-up first
First Danish product
Leap of Faith
internal SSC.
nearshored
product
45
It works! Rest of Scale up
40
organization
35 starts
believing
30
25
20
FTE
15
10
5
0
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7. Multidata-Bluegarden nearshoring story so far
 Phase lesson learnt: Processes must change in order to really grow
2) Nearshore next product
First and second products
at full capacity. Establish
1) Start scale-up first
Projects start using
First Danish product
Leap of Faith
internal SSC.
internal SSC
nearshored
product
45
It works! Rest of Scale up Setup
40
organization internal
35 starts SSC
believing
30
25
20
FTE
15
10
5
0
-7-

8. Multidata-Bluegarden nearshoring story so far
 Phase lesson learnt: Treat your internal projects managers as customers
2) Nearshore next product
First and second products
at full capacity. Establish
Reached goal for 2012
1) Start scale-up first
Projects start using
First Danish product
Leap of Faith
internal SSC.
internal SSC
nearshored
product
45
It works! Rest of Scale up Setup Internal projects
40
organization internal start choosing
35 starts SSC NDC resources
believing
30
25
20
FTE
15
10
5
0
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9. Internal SSC Critical Success Factors
Be a «Virtual Private Resource Supplier» (broker business model)
Handle all contract management
Handle all internal onboarding
Make it easier to use NDC than to not use NDC
Internal value proposition
Make it Cost-effective – save any BC
Make it Low-risk – hold project hands and resolve issues
Make it Easy – help projects start («just tell me when and what»)
Make it Relevant – provide resources that know MDBG
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