Manufacturers today are facing a myriad of challenges. The explosion of ‘big data’ - which includes a flood of data input devices and a host of new types of information and information relationships - represents a tremendous challenge.The innovation paradigm is shifting, and to compete, organizations need to fully leverage this ‘big data’ throughout the product development process. During this replay, Ken Klapproth, Invention Machine's VP of Product Marketing, takes a look at: Are all these data points ‘noise’ or can companies use this information as a strategic advantage in understanding community wants, desires, and sentiments? How can engineers and scientists tap into knowledge housed in corporate email systems, PDM and PLM systems, shared drives and more? How can companies’ accelerate innovation workers’ access to relevant knowledge inside and outside the organization and, in turn, accelerate innovation? And much more!

1. Leveraging Big Data to Drive Innovation
December 14, 2011
Ken Klapproth,
Vice President, Product Marketing
1

2. Agenda
+ + +
DOT 1: DOT 2: DOT 3: DOT 4:
Data Social Blogs & Search
Explosion Media Forums
Innovation
Opportunity

3. THE MAIN EVENT

4. “…”
TWITTER HASHTAG: #BigDataToInnovate

5. “Again, you can't
connect the dots
looking forward;
you can only connect
them looking
backwards.”

6. Dot 1: Data Explosion
TWITTER HASHTAG: #BigDataToInnovate

7. INFORMATION OVERLOAD

8. 8

9. Storing
1.8 ZB of
information
would take:
9

10. Terabytes
Average amount
Only 388 Petabytes of storage per
(12.1M iPads) company
Source: Symantec 2010 State of the Data
Center Global Data, January 2010

11. IDC predicts that between 1009 and 2020 digital data
will grow 44 times to 35ZB, basically a growth of .8ZB
in 2009 to 35ZB in 2020 for a CAGR of 44.99
Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698)
webcast, January 25, 2011
TWITTER HASHTAG: #BigDataToInnovate

12. Social Media :Dot 2
TWITTER HASHTAG: #BigDataToInnovate

13. TWITTER HASHTAG: #BigDataToInnovate

14. TWITTER HASHTAG: #BigDataToInnovate

15. 1 out of every
8 minutes
online is spent on Facebook
f
Source: Comscore, February 2011
TWITTER HASHTAG: #BigDataToInnovate

16. 93% of US adult Internet
users are on Facebook
164M US 152M US
Internet Facebook
Users
Users
Source: Blogher, April2011
TWITTER HASHTAG: #BigDataToInnovate

17. Facebook overtaking Google
and Yahoo in time spent online
Source: Comscore, August 2011
TWITTER HASHTAG: #BigDataToInnovate

18. Facebook now preferred way
of sharing, second to email…
Source: Chadwick Martin Bailey, September 2010
… for now!
TWITTER HASHTAG: #BigDataToInnovate

19. Social media puts web email
on the decline
% Change December 2009 – December 2010
Source: Comscore, December 2010
TWITTER HASHTAG: #BigDataToInnovate

20. Dot 3: Blogs/Forums
TWITTER HASHTAG: #BigDataToInnovate

21. There are 152,000,000
blogs on the Internet
Source: UM, October 2010
TWITTER HASHTAG: #BigDataToInnovate

22. US Internet users: 3x time
on blogs/social than email
Source: The Nielsen Company, November 2010
TWITTER HASHTAG: #BigDataToInnovate

23. Global population of blog
readers keeps growing
% Daily Internet Users Who Read Blogs
Source: UM, October 2010
TWITTER HASHTAG: #BigDataToInnovate

24. There are 31% more bloggers
today than three years ago
Internet Users Updating Blogs at Least Monthly (millions)
Source: eMarketer, August 2011

25. Has the amount of
information exceeded it’s
usefulness or is it simply
the way we search?

26. Search :Dot 4
TWITTER HASHTAG: #BigDataToInnovate

27. Please click here to access the
remainder of the presentation,
as well as the on-demand replay
of the webinar:
http://InventionMachine.com/webcast-replay-
leveraging-big-data-to-drive-innovation