Leveraging 'Big Data' to Drive Innovation


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Manufacturers today are facing a myriad of challenges. The explosion of ‘big data’ - which includes a flood of data input devices and a host of new types of information and information relationships - represents a tremendous challenge.The innovation paradigm is shifting, and to compete, organizations need to fully leverage this ‘big data’ throughout the product development process. During this replay, Ken Klapproth, Invention Machine's VP of Product Marketing, takes a look at: Are all these data points ‘noise’ or can companies use this information as a strategic advantage in understanding community wants, desires, and sentiments? How can engineers and scientists tap into knowledge housed in corporate email systems, PDM and PLM systems, shared drives and more? How can companies’ accelerate innovation workers’ access to relevant knowledge inside and outside the organization and, in turn, accelerate innovation? And much more!

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Leveraging 'Big Data' to Drive Innovation

  1. 1. Leveraging Big Data to Drive InnovationDecember 14, 2011Ken Klapproth,Vice President, Product Marketing 1
  2. 2. Agenda + + + DOT 1: DOT 2: DOT 3: DOT 4: Data Social Blogs & Search Explosion Media Forums Innovation Opportunity
  4. 4. “…”TWITTER HASHTAG: #BigDataToInnovate
  5. 5. “Again, you cantconnect the dotslooking forward;you can only connectthem lookingbackwards.”
  6. 6. Dot 1: Data ExplosionTWITTER HASHTAG: #BigDataToInnovate
  8. 8. 8
  9. 9. Storing1.8 ZB ofinformationwould take: 9
  10. 10. Terabytes Average amount Only 388 Petabytes of storage per (12.1M iPads) companySource: Symantec 2010 State of the DataCenter Global Data, January 2010
  11. 11. IDC predicts that between 1009 and 2020 digital data will grow 44 times to 35ZB, basically a growth of .8ZB in 2009 to 35ZB in 2020 for a CAGR of 44.99 Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698) webcast, January 25, 2011TWITTER HASHTAG: #BigDataToInnovate
  12. 12. Social Media :Dot 2TWITTER HASHTAG: #BigDataToInnovate
  13. 13. TWITTER HASHTAG: #BigDataToInnovate
  14. 14. TWITTER HASHTAG: #BigDataToInnovate
  15. 15. 1 out of every 8 minutes online is spent on Facebook fSource: Comscore, February 2011TWITTER HASHTAG: #BigDataToInnovate
  16. 16. 93% of US adult Internet users are on Facebook 164M US 152M US Internet Facebook Users UsersSource: Blogher, April2011TWITTER HASHTAG: #BigDataToInnovate
  17. 17. Facebook overtaking Googleand Yahoo in time spent onlineSource: Comscore, August 2011TWITTER HASHTAG: #BigDataToInnovate
  18. 18. Facebook now preferred way of sharing, second to email…Source: Chadwick Martin Bailey, September 2010 … for now!TWITTER HASHTAG: #BigDataToInnovate
  19. 19. Social media puts web email on the decline % Change December 2009 – December 2010Source: Comscore, December 2010TWITTER HASHTAG: #BigDataToInnovate
  20. 20. Dot 3: Blogs/ForumsTWITTER HASHTAG: #BigDataToInnovate
  21. 21. There are 152,000,000 blogs on the InternetSource: UM, October 2010TWITTER HASHTAG: #BigDataToInnovate
  22. 22. US Internet users: 3x time on blogs/social than emailSource: The Nielsen Company, November 2010TWITTER HASHTAG: #BigDataToInnovate
  23. 23. Global population of blog readers keeps growing % Daily Internet Users Who Read BlogsSource: UM, October 2010TWITTER HASHTAG: #BigDataToInnovate
  24. 24. There are 31% more bloggerstoday than three years ago Internet Users Updating Blogs at Least Monthly (millions)Source: eMarketer, August 2011
  25. 25. Has the amount ofinformation exceeded it’s usefulness or is it simply the way we search?
  26. 26. Search :Dot 4TWITTER HASHTAG: #BigDataToInnovate
  27. 27. Please click here to access the remainder of the presentation,as well as the on-demand replay of the webinar:http://InventionMachine.com/webcast-replay- leveraging-big-data-to-drive-innovation