The Networker’s Guide to Making Bullet Proof Introductions


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One of the best ways to build your network is through introductions and referrals. Introductions are a craft in their own right and should be embraced throughout every organization. If you’re uncomfortable making introductions or would like to master the craft, here’s a guide on how to make the perfect introduction:

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The Networker’s Guide to Making Bullet Proof Introductions

  1. 1. The Networker’s Guide to Making Bullet Proof Introductions
  2. 2. The average person will physically meet anywhere between 10,000 and 200,000 people in their lifetime.
  3. 3. That’s A LOT of introductions.
  4. 4. How will you make yours the most powerful?
  5. 5. Four simple tips turn those potentially awkward introduction requests into golden opportunities. 1 2 3 4
  6. 6. 4 Easy Steps to Powerful Introductions 1 Evaluate Your Connections 2 Start with a Powerful Subject Line 3 Explain Who is Who and Why You’re Writing 4 Have a Value Focused Closing
  7. 7. 1 Evaluate Your Connections Value If you don’t know either party very well, don’t believe that their introduction will be mutually beneficial, or don’t think that either party is ready for the introduction, politely decline the request to make an introduction or ask a few more questions.
  8. 8. 1 Evaluate Your Connections Method Be honest with the person who has asked for the introduction. If your reason is that you don’t think they are ready, simply ask them about their inquiry. Example “What do you want to discuss with them? I know they’re quite busy.”
  9. 9. Start with a Personalized 2 Subject Line Value Once you’ve personally recognized the mutual benefits of the introduction, grab the person of interest’s attention before something else does. The email’s subject line is the first thing someone will see when an email lands in their inbox.
  10. 10. Start with a Personalized 2 Subject Line Method A great approach to writing a subject line is simply using the names of the two parties who you’re introducing. Action “You Should Chat: Person X Meet Person Y”
  11. 11. 3 Explain Who is Who & Why You’re Writing Value It’s important to educate Person One on Person Two and Person Two on Person One. Show them the mutual benefits of the potential relationship. If one person is benefiting more than the other, highlight why you still think it’s a quality introduction.
  12. 12. 3 Explain Who is Who & Why You’re Writing Method Describe each person’s talents, what they do and exactly why you’re introducing them to one another. Show why you feel these two people should connect and why there’s a benefit for each of these parties to meet each other.
  13. 13. 3 Explain Who is Who & Why You’re Writing Action The first paragraph should be something along the lines of “Person X, I’d like to introduce you to Person Y. Person Y is….”
  14. 14. 4 Value Focused Conclusion Value Once you’ve explained your reason for writing, the final part of your email should be short, quick and to the point. You don’t need to drive home a hard sales pitch – keep it light.
  15. 15. 4 Value Focused Conclusion Method Use a few sentences to quickly summarize the reason for making this intro and what you hope they can get out of it. Be sure to close with well wishes for the future as well.
  16. 16. 4 Value Focused Conclusion Action “I hope you guys can connect as I really think you both could benefit from the conversation. I’ll leave it to you guys to connect.”
  17. 17. An introduction can be the difference between closing a deal or failing to land a meeting entirely.
  18. 18. It could also be the difference between meeting your quota and missing it.
  19. 19. Embrace Introductions. Embrace Relationships. Embrace Connections.
  20. 20. Because at the end of the day, relationships are what allow businesses to thrive.
  21. 21. If you can help great people connect with other great people, there’s an increased chance that great things happen.
  22. 22. Interested in Learning More? Request Your Free Demo Today Learn How Introhive Makes Social Selling Real
  23. 23. Introhive makes social selling real. By gaining an enterprise-wide view of relationships, companies improve their sales process from end to end. Introhive improves how companies plan, sell and retain customers.
  24. 24. Thank You @Introhive
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