Marketing is all about creating a hype around your Product & service. Where "Digital Marketing" play a vital role in today's strategy of marketing. Today we initiated our first Informal "Marketing MeetUp" in Bangalore. Where Prof. Avinash & Mr. Pardeep Singh were the two awesome experts, who discussed how digital ways of marketing changing the trend & why we need to opt in for "Digital Marketing". www.instituteofmarketing.in www.instituteofmarketing.org www.instituteofmarketing.co.in

1. Informal Marketing Meet Up
14 March 2015
Presenter: Prof. Avinash BM
: Mr. Pardeep Singh

2. "Why you need to know about Marketing?“
“The future isn’t ahead of us.
It has already happened.”

3. Marketing includes:
– Research (identifying needs of the customer),
– Development of products (producing innovative products) and
– Promoting the product (through advertisements) and
– Create awareness about the product among the consumers.
Sales includes:
Once the product is out in the market,
It is the task of the sales person to persuade the customer to buy the product,
by converting the leads or prospects into purchases and orders.
Marketing Vs Sales

4. The New Economy
Consumer benefits from the digital revolution include:
– Increased buying power.
– Greater variety of goods and services.
– Increased information.
– Enhanced shopping convenience.
– Greater opportunities to compare product information with others.
Firm benefits from the digital revolution include:
– New promotional medium.
– Access to richer research data.
– Enhanced employee and customer communication.
– Ability to customize promotions.

5. What Can Be Marketed?
• Goods
• Services
• Experiences
• Events
 Places
 Properties
 Organizations
 Information
 Ideas

6. Factors affecting Marketing
Internet Data explosion
Increased emphasis on brand equity Global
competition
Changes in the balance of market power
Shortened Product Life Cycle
Increased importance of customer retention programs

7. Learning Marketing from the Unorganized sector