Accountex 2013 the importance of mobile and how it affects accountants how to make your existing website mobile friendly

1
.
Welcome
The importance of mobile
and how it affects
Accountants
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

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A balanced approach

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The New Mobile Landscape

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Effective Mobility

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Global Transformation
“How can we gain new
competitive advantages by using
mobility to transform our
business processes?”

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The Connected Accountant
“Using mobile technology enables accountants to
meet the demands of an increasingly connected,
always on, faster moving and far more competitive
marketplace.”

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24/7 connection to clients
24Seven
• Tech savvy and cool technology helps attract new clients
and retain employed talent.
• Accessing real-time information allows you to service clients
faster and more efficiently.
• Make better use of your time.
• More efficient with time in the office.

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24/7 connection to clients
• Your website made mobile.
• Your own Apple and Goole approved app.
• 24/7 access to key documents.
• Save hours in time.
• Differentiate yourself.
• Lock clients in.
24Seven

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UK Smartphone & Tablet usage
Over 60% of the UK population now own a smartphone
& nearly a fifth own a tablet device.
21% 60%

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Other Statistics
Tablet sales are set to increase
by almost 70% to 197 million units in 2013
70%

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Other Statistics
You won’t believe it!
The height of 327 Empire State
Buildings
=
Number of Android phones
sold per day when stackedwww.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

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Other Statistics
378,000 iPhones sold per day
371,000 babies born per day

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Other Statistics
Last year
369,094,500 Smartphones
were sold
19% of those were
dropped down the toilet

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The Growth of Mobile
95% of all
accountant’s websites
are not mobile
enabled
By 2014, mobile internet will take over desktop usage.

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50% of local searches are from mobile
enabled devices

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How do we use our phones?
64%
Access the
internet daily
62%
Send &
receive emails
56%
For social
media
sites
53%
Search engine
queries
21%
Video sharing
sites

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What do mobile users want?
74%
Get directions
or business
hours
64%
Contact the
company
61%
Find product
information
50%
Make a
purchase or
order a service
A recent survey by Google found that they:

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How are Accountants responding?
✓ Considering the issues of ‘Effective Mobility’.
✓ Planning for mobile engagement.
✓ Mobile websites.
✓ Apps.
✓ Integrated blogs.

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Your website made mobile
Discover a powerful solution to help your firm engage with mobile visitors.
67%
Friendly = More likely to
buy
“A mobile friendly site makes me more
likely to buy a product or use a service.”
61%
Unfriendly = More likely to leave
“If I don’t see what I’m looking for right
away on a mobile site, I’ll quickly move to
another site.”

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Disadvantages of non mobile enabled site
X
Slow or very slow to load
Content unreadable
No click to call
Difficult or impossible to navigate
Directions, contact information hard to find
Most forms won’t work, which equals no enquiries
Flash and other content may not be displayed
Forced to zoom, pinch or scroll many times
= unusable for mobile viewers

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Example non-mobile vs mobile

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Your website mobile enabled
✓ Automatic redirection
✓ Rapid load times
✓ Directions, contact information immediately available
✓ Key content instantly available
✓ Minimal scroll, pinch and zooming
✓ Simple and clear navigation
✓ Click to call
✓ Mobile forms
✓ Auto update with current site

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Responsive Vs Adaptive
Responsive
Adjusts website to fit any screen.
Displaying reduced or expanded content.
Requires a complete re-build.
Is expensive and time consuming.
Adaptive
Identifies mobile users automatically.
Provides mobile visitors with key info.
Will work on your existing site.
Is low cost and effective.

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Adaptive Design

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Key content at a tap of the screen

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Summary of ‘Why mobile?’
• Reach out to a growing number of mobile users
• Engage with current customers in a modern & effective way
• Convert more web visitors into customers
• Stay ahead of the competition
Business has a site
Then makes it mobile
ROI

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App or Mobile website?
• Both are critical
• Do different things
• Low cost, high return
• Easy and hassle free to obtain
• Massive benefits

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Supporters | Promoters | Affiliates

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Chat to us at
stand A536...
Come and join us at
stand A536 to see
Apps and Mobile sites
live.
Plus our expert team
are on hand to answer
any questions, queries
you might have.
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What just two of your colleagues thought...
We are delighted with our App, which was designed by the
team at MyFirmsApp. The process was simple and the cost
extremely competitive. It gives us great content in two sections
- first the tax tables and really helpful calculators, and second
the content we can update ourselves, which helps us keep
clients and potential clients updated with news and events at
Alexander & Co and the different ways we have helped clients.
It’s a fantastic marketing tool with links to our blog, website and
social media.
Richard Alexander | Alexander and Co
We have had a successful website for years, but working with
Insight has significantly improved our enquiry rate - and we
thought that it was good before!
Ian Marlow “ HfM Tax & Accounts

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Get In Touch
t 0800 80 30 826
contact@insight-marketing.com
twitter.com/insight-marketing
facebook.com/insight-marketing
plus.google.com/insight-marketing
www.insight-marketing.com

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Thank you : )
Insight Marketing

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