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Making Blogs work for SME’s !          danielr@insightdigitalmedia.co.uk
Blogs for SME’s– IntroductionWhat is all the fuss about!                  danielr@insightdigitalmedia.co.uk
7 reasons every SME will have a blog          danielr@insightdigitalmedia.co.uk
7 compelling reasons for the I Blog1.   It saves hours every week. One post updates     everything including all social me...
What is a Blog?It’s information or a discussion published or ‘posted’ on theweb.                danielr@insightdigitalmedi...
1. One post updates everything or at least it should!!Here is a common mistake– blog?               danielr@insightdigital...
Oh! Here it is . . . .But it will not work like this             danielr@insightdigitalmedia.co.uk
1. One post updates everything          danielr@insightdigitalmedia.co.uk
1. One post updates everything          danielr@insightdigitalmedia.co.uk
1. One post updates everything          danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
2. Increased traffic           danielr@insightdigitalmedia.co.uk
3. With an I-Blog you’re in controlthe I Blog•   Customised blog•   Unique system developed with SME usage at its heart•  ...
4. Content creation - making it all count What’s the point of Blog content? 1. AIDA 2. Developing conversations that over ...
4. Content creation - making it all count  • Know your style for each piece!  • Impact  • Value  • Response             da...
4. Content creation - making it all count The Social Mix • Fun shared • Great value content standalone – advice   knowledg...
4. Content creation - making it all count The Sources • Write your own have a content larder • Look & find RSS feeds • Use...
4. Content creation - Making it all count How tofind, use and distribute Blog content              danielr@insightdigitalm...
4. Content creation - Making it all countSet up Google alerts            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all countChoose some topics take extracts or share             danielr@insightdigitalmedia...
4. Content creation - Making it all countChoose some topics take extracts or share               danielr@insightdigitalmed...
4. Content creation - Making it all count Choose some topics take extracts or share• Shared with my LinkedIn• With a link ...
4. Content creation - Making it all countstep 1 the blog post              danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 2 the blog post… seo for more traffic             danielr@insightdigitalmedi...
4. Content creation - Making it all countStep 3 the blog post… automatic update on LinkedIn               danielr@insightd...
4. Content creation - Making it all countStep 4 the blog post… add to groups            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 4 the blog post… add to groups            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 5 automatically updates twitter            danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 6 automatically updates facebook           danielr@insightdigitalmedia.co.uk
4. Content creation - Making it all countStep 7 ask others to like share = free distribution                danielr@insigh...
4. Content creation - Making it all countStep 7 ask others to like share = free distribution                danielr@insigh...
5. You get full training … freeEverything you need to use a blog in minutesSources and styles of content for your sector...
6. Low cost I-BlogThe Iblog costs just £950Designed and integrated into your websiteNo-one else needs to be involved it’...
7. The Iblog is proven and its workingWherever it’s being used, the Iblog;Saves timeIt’s the solution to our operational c...
The next step…1) If you would like a free 15 minute demo2) Or if you would like further information on the Iblog for yourb...
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Idml how every business can use a blog to win new clients, simplify social media and gain new visitors to your website

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This is a unique, simple and highly effective solution that allows all businesses - regardless of size or location or industry - to gain more visitors to their website, make using social media easy, save enormous amounts of time each week

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Idml how every business can use a blog to win new clients, simplify social media and gain new visitors to your website

  1. 1. Making Blogs work for SME’s ! danielr@insightdigitalmedia.co.uk
  2. 2. Blogs for SME’s– IntroductionWhat is all the fuss about! danielr@insightdigitalmedia.co.uk
  3. 3. 7 reasons every SME will have a blog danielr@insightdigitalmedia.co.uk
  4. 4. 7 compelling reasons for the I Blog1. It saves hours every week. One post updates everything including all social media2. Increased traffic to your website 50% +++3. You are in control –4. Content creation made easy5. Full training – free6. Low low cost I-Blog just £9507. Proven results proven savings in operational time danielr@insightdigitalmedia.co.uk
  5. 5. What is a Blog?It’s information or a discussion published or ‘posted’ on theweb. danielr@insightdigitalmedia.co.uk
  6. 6. 1. One post updates everything or at least it should!!Here is a common mistake– blog? danielr@insightdigitalmedia.co.uk
  7. 7. Oh! Here it is . . . .But it will not work like this danielr@insightdigitalmedia.co.uk
  8. 8. 1. One post updates everything danielr@insightdigitalmedia.co.uk
  9. 9. 1. One post updates everything danielr@insightdigitalmedia.co.uk
  10. 10. 1. One post updates everything danielr@insightdigitalmedia.co.uk
  11. 11. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  12. 12. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  13. 13. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  14. 14. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  15. 15. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  16. 16. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  17. 17. 2. Increased traffic danielr@insightdigitalmedia.co.uk
  18. 18. 3. With an I-Blog you’re in controlthe I Blog• Customised blog• Unique system developed with SME usage at its heart• Integrated for you into your social media platforms – does the job• Integrated for you into your current website – does the job• SEO & Google rankings for you – does the job• Increase in inbound natural traffic for you – does the job• 30 minutes training• Plus a unique ‘How To’ guide All this means you can blog with ease in just a few minutes -and that’s all you have to do. The I blog will then do the rest for you automatically. danielr@insightdigitalmedia.co.uk
  19. 19. 4. Content creation - making it all count What’s the point of Blog content? 1. AIDA 2. Developing conversations that over time ultimately lead to commercial potential 3. Ultimately an intentional offline conversation danielr@insightdigitalmedia.co.uk
  20. 20. 4. Content creation - making it all count • Know your style for each piece! • Impact • Value • Response danielr@insightdigitalmedia.co.uk
  21. 21. 4. Content creation - making it all count The Social Mix • Fun shared • Great value content standalone – advice knowledge impartation • Content that stimulates discussion & conversation • Great value content that offers some kind of response device danielr@insightdigitalmedia.co.uk
  22. 22. 4. Content creation - making it all count The Sources • Write your own have a content larder • Look & find RSS feeds • Use Google alerts as content feed • Use a platform • Quote: One of the overlooked keys to social networking is having planned ease of access to content. The easier it is to post it the more likely it is that you will… danielr@insightdigitalmedia.co.uk
  23. 23. 4. Content creation - Making it all count How tofind, use and distribute Blog content danielr@insightdigitalmedia.co.uk
  24. 24. 4. Content creation - Making it all countSet up Google alerts danielr@insightdigitalmedia.co.uk
  25. 25. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
  26. 26. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
  27. 27. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
  28. 28. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
  29. 29. 4. Content creation - Making it all countChoose some topics take extracts or share danielr@insightdigitalmedia.co.uk
  30. 30. 4. Content creation - Making it all count Choose some topics take extracts or share• Shared with my LinkedIn• With a link back to SNTW danielr@insightdigitalmedia.co.uk
  31. 31. 4. Content creation - Making it all countstep 1 the blog post danielr@insightdigitalmedia.co.uk
  32. 32. 4. Content creation - Making it all countStep 2 the blog post… seo for more traffic danielr@insightdigitalmedia.co.uk
  33. 33. 4. Content creation - Making it all countStep 3 the blog post… automatic update on LinkedIn danielr@insightdigitalmedia.co.uk
  34. 34. 4. Content creation - Making it all countStep 4 the blog post… add to groups danielr@insightdigitalmedia.co.uk
  35. 35. 4. Content creation - Making it all countStep 4 the blog post… add to groups danielr@insightdigitalmedia.co.uk
  36. 36. 4. Content creation - Making it all countStep 5 automatically updates twitter danielr@insightdigitalmedia.co.uk
  37. 37. 4. Content creation - Making it all countStep 6 automatically updates facebook danielr@insightdigitalmedia.co.uk
  38. 38. 4. Content creation - Making it all countStep 7 ask others to like share = free distribution danielr@insightdigitalmedia.co.uk
  39. 39. 4. Content creation - Making it all countStep 7 ask others to like share = free distribution danielr@insightdigitalmedia.co.uk
  40. 40. 5. You get full training … freeEverything you need to use a blog in minutesSources and styles of content for your sectorOptimising your blog for Google in secondsCollection of reports to help you get started All the ‘how too’s ..And lots lots more includingtraining video to take away danielr@insightdigitalmedia.co.uk
  41. 41. 6. Low cost I-BlogThe Iblog costs just £950Designed and integrated into your websiteNo-one else needs to be involved it’s all done for youAutomatically updates LinkedIn facebook and TwitterIncreases natural trafficFree training on collating then postingFree video – train your staff too danielr@insightdigitalmedia.co.uk
  42. 42. 7. The Iblog is proven and its workingWherever it’s being used, the Iblog;Saves timeIt’s the solution to our operational challengesAllows us to create and post in minutesAutomatically updates all our social media with no more from usImproves rankingsImproves natural traffic and inbound enquiriesGives customers & prospects great communicationGives customers & prospects great content danielr@insightdigitalmedia.co.uk
  43. 43. The next step…1) If you would like a free 15 minute demo2) Or if you would like further information on the Iblog for yourbusinessPlease email danielr@insight-marketing.comOr call +44 (0)1325 469603 danielr@insightdigitalmedia.co.uk

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