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Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era
 

Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era

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    Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era Online, Offline, and Mobile Coupon Usage – What Brands can learn in the Social Media Era Presentation Transcript

    • BSI
      Online, Offline, and Mobile Coupon Usage – What Brands canlearn in theSocial Media Era
      Hamburg, 17. May 2010
    • BSI
      Mobile Couponingis a relevant waytoreachyoungerfemaleconsumers – Traditional householdsswitchto Online Couponingversus Postal Service
      Recently
      Offline (Postal Service)
      Mobile
      Online
      Not sure
      Not sure
      ø = 29,7
      ø = 32,7
      Yes
      Not sure
      ø = 23,4
      ø = 29,1
      Yes
      ø = 38,4
      No
      ø = 37,1
      Yes
      No
      ø = 27,1
      ø = 24,1
      No
      ø =36,8
      Source: Brand Science Institute n= 831 German Consumers
    • BSI
      Mobile Couponing Users tendtousetheircouponswith a higherdiversity rate – Offlinersareprimarilyboundtousecoupons at localretailers
      Recently
      Offline (Postal Service)
      Mobile
      Online
      Source: Brand Science Institute n= 831 German Consumers